DailyStory Paid Search Tracking Links

DailyStory Paid Search is similar to DailyStory Tracking Links. It enables you to track how link clicks convert visitors into customers.

Paid Search links offer two differences from standard Tracking Links:

  • Budget Management provide the approximate budget for your ads and DailyStory will calculate the cost per-qualified customer.
  • Keyword tracking the ability to track the keyword a visitor converted on.

Paid Search Tracking Links include tracking templates for both Google AdWords and Microsoft Bing Ads. Using these tracking templates you get the ability to track the keywords, device type and other information.

Setting up DailyStory Paid Search Tracking Link

To create a new Paid Search Tracking Link go to Acquisition > Paid Search and follow the steps below.

  1. Create a new Paid Search Tracking Link

Create a new Paid Search Tracking Link by setting a friendly name, selecting a campaign, setting the URL you want to send the user to, and optionally setting a monthly budget.

Create Paid Search Tracking Link

You can also add UTM codes directly to your Destination URL or add/edit UTM codes from the Google Analytics tab.

Finally, Save the new Paid Search Tracking Link.

  1. Copy Tracking Link URLs

A Paid Search Tracking Link provides 3 URLs for you to use.

  1. Tracking Link URL similar to a Tracking Link you can use this URL anywhere to track visitor conversions from ads.
  2. Google AdWords Tracking Template a special tracking link for Google AdWords that adds keyword and device data from Google AdWords.
  3. Bing Ads Tracking Template a special tracking link for Google AdWords that adds keyword and device data from Bing Ads.

Tracking Link URL

The Tracking Link URL is a URL that you can use to track link clicks from any ad campaign or activity other than Google AdWords or Bing Ads.

For example, if you are running a Facebook Ad campaign, use the Tracking Link URL.

Tracking Link URL

Google AdWords Tracking Template

The Google AdWord Tracking Template is a URL specific to Google AdWords and enables DailyStory to capture additional information provided by Google AdWords.

Google AdWords Tracking Template

Using the Google AdWords Tracking Template

To use the Google AdWords Tracking Template, following the steps below.

  1. Google AdWords Tracking Template URL

Copy the Google AdWords Tracking Template URL from DailyStory and then login to your Google AdWords account.

  1. Sign in to Google AdWords

Sign in to Google AdWords navigate to Ads.

  1. Edit an ad

Find an ad that corresponds to the page you want your DailyStory Paid Search Tracking Link to send visitors to, such as a landing page.

Edit this ad.

Google AdWords Edit Ad

  1. Expand ad options

Click the arrow in the top-right of the screen of your Google Ad to see expanded edit options.

Google AdWords Edit Ad

Now you see the expanded view of the editor and can set additional Ad URL options.

  1. Set the Tracking Template

Paste the Google AdWords Tracking URL copied from DailyStory into the Tracking template.

Google AdWords Edit Ad

Next, set the Custom parameter _adgroup to the name of your Ad group in Google AdWords.

Your ad in Google AdWords is now configured to enable DailyStory to track clicks.