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    "post": {
      "postuid": "46d6j3qd4d",
      "tenantuid": "d8b744fc-2e70-4089-bb80-dd1d08f6c7b2",
      "projectuid": "239698c5-f7eb-4574-8cc8-c6568f08b3a0",
      "title": "A/B Testing for Email",
      "slug": "article/46d6j3qd4d-email-a-b-testing",
      "html": "\u003Ch4\u003ECreate an A/B Test\u003C/h4\u003E\u003Cp\u003EBefore you create a new A/B test, be sure you\u0026#39;ve created the email you want to test. Next, find the email you want to create in either it\u0026#39;s Campaign or in your list of all emails from the Emails Page. Click on the \u003Cb\u003EMore Options\u003C/b\u003E menu (3 dots) next to the email you want to create the A/B test for and select \u003Ccode\u003EA/B Test.\u003C/code\u003E\u003C/p\u003E\u003Cimg class=\u0022lazy-load\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/85cfdcff881a4b260dba789610c41e85.jpeg\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Cp\u003EOnce you\u0026#39;ve created a new A/B test, give it a \u0026#34;Name\u0026#34; and optional \u0026#34;Description\u0026#34;.\u003C/p\u003E\u003Ch4\u003ECreate the variants you want to test\u003C/h4\u003E\u003Col\u003E\u003Cli\u003ENext to email \u003Cb\u003EA\u003C/b\u003E from the Variants list, click on the \u003Cb\u003EMore Options\u003C/b\u003E menu (3 dots) and select \u003Ccode\u003ENew Variant\u003C/code\u003E.\u003C/li\u003E\u003C/ol\u003E\u003Cimg class=\u0022lazy-load\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/83bb6c112e7cbad67a337e9a402efdfb.jpeg\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Col start=\u00222\u0022\u003E\u003Cli\u003EOnce the variants are created, next to each new variant email, select \u003Ccode\u003EDesign Email\u003C/code\u003E from the \u003Cb\u003EMore Options\u003C/b\u003E menu to open the designer and make the changes you are testing. Repeat this for each variant you create.\u003C/li\u003E\u003C/ol\u003E\u003Ccite class=\u0022recommended\u0022\u003E\u003Cspan class=\u0022title\u0022\u003E\u003Ci class=\u0022fa-duotone fa-circle-exclamation\u0022 aria-hidden=\u0022true\u0022\u003E\u003C/i\u003ERecommended\u003C/span\u003E\u003Cp\u003ERemember to decide beforehand a hypothesis you are trying to prove, try to only test one variable at a time for best success.\u003C/p\u003E\u003C/cite\u003E\u003Ch4\u003EConfigure A/B Test\u003C/h4\u003E\u003Cp\u003EYou can configure how your email is tested and sent by choosing \u003Cb\u003EWhen scheduled\u003C/b\u003E or \u003Cb\u003EWhen used in an automation.\u003C/b\u003E\u003C/p\u003E\u003Cimg class=\u0022lazy-load\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/b50f2c123e8763b13ae1fadb06330926.png\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Ch5\u003EWhen scheduled\u003C/h5\u003E\u003Cul\u003E\u003Cli\u003EDetermine the percentage of your audience you want to receive the variations (10%-50%).\u003C/li\u003E\u003Cli\u003EDetermine how long you want to wait between sending each variant (1 hour to 1 week).\u003C/li\u003E\u003Cli\u003EDetermine how to send the winning variation to the remainder of your audience.highest click ratehighest open ratelowest opt-out rate\u003C/li\u003E\u003C/ul\u003E\u003Ch5\u003EWhen used in an automation\u003C/h5\u003E\u003Cul\u003E\u003Cli\u003EDetermine how to randomize the variants (100-100,000).\u003C/li\u003E\u003Cli\u003EDetermine how to send the winning variant (click rate, open rate, opt-out).\u003C/li\u003E\u003C/ul\u003E\u003Cimg class=\u0022lazy-load\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/c1abaf541a8311ec0b7616e31e1ff460.png\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Ccite class=\u0022recommended\u0022\u003E\u003Cspan class=\u0022title\u0022\u003E\u003Ci class=\u0022fa-duotone fa-circle-exclamation\u0022 aria-hidden=\u0022true\u0022\u003E\u003C/i\u003ERecommended\u003C/span\u003E\u003Cp\u003ETo understand more about how automations work, see our guide for \u003Ca href=\u0022/article/xrhcd8830x-daily-story-autopilot-guide\u0022\u003EAutopilot\u003C/a\u003E.\u003C/p\u003E\u003C/cite\u003E\u003Ch4\u003ESchedule A/B Test\u003C/h4\u003E\u003Cp\u003EIf you chose the \u003Cb\u003EWhen scheduled\u003C/b\u003E option in the configuration section, you need to \u003Ca href=\u0022/article/b6crj8sfja-scheduling-an-email\u0022\u003Eschedule\u003C/a\u003E your first email to be sent. The scheduler is the same email and text message scheduler you\u0026#39;re used to and follows all of the same guidelines regarding selecting your segments, etc.\u003C/p\u003E\u003Ch4\u003ETrack your results\u003C/h4\u003E\u003Cp\u003ETo track your results, navigate to your \u003Ccode\u003EA/B Tests tab\u003C/code\u003E in the associated Campaign or from your all A/B Tests pages found by going to \u003Ccode\u003EContent\u0026gt;A/B Tests.\u003C/code\u003E\u003C/p\u003E\u003Cimg class=\u0022lazy-load\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/4cf5eaee5835732047630bfa39e538f9.jpeg\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Ch4\u003EResources to help you get started with A/B Testing:\u003C/h4\u003E\u003Cul\u003E\u003Cli\u003E\u003Ca href=\u0022/article/gu3lgahm7k-a-b-testing-guide\u0022\u003EA/B Testing Guide\u003C/a\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca href=\u0022https://docs.dailystory.com/article/4oi73c3ghy-a-b-testing-for-texts\u0022 target=\u0022_blank\u0022\u003ECreate an A/B test for a text message\u003C/a\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca href=\u0022/article/g5d6kyabxb-create-an-email\u0022\u003ECreate or edit an email\u003C/a\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca href=\u0022/article/kw4n3vdfqc-using-the-email-designer\u0022\u003EUse the email designer\u003C/a\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca href=\u0022/article/pxypifs6h8-sending-an-email\u0022\u003ESchedule an email\u003C/a\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca href=\u0022/article/wiri8tg34r-email-sending-guardrails\u0022\u003EEmail scheduling guardrails\u003C/a\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca href=\u0022/article/zwxu0xrxez-reports-guide-placeholder\u0022\u003EEmail reports\u003C/a\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca href=\u0022/article/2d1npxcdxb-frequently-asked-questions\u0022\u003EEmail frequently asked questions\u003C/a\u003E\u003C/li\u003E\u003C/ul\u003E\u003Ch4\u003ERelated articles from our blog:\u003C/h4\u003E\u003Cul\u003E\u003Cli\u003E\u003Ca href=\u0022https://www.dailystory.com/blog/9-tips-to-make-your-a-b-testing-more-effective/\u0022 target=\u0022_blank\u0022\u003E9 tips to make your A/B testing more effective\u003C/a\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca href=\u0022https://www.dailystory.com/blog/welcome-email-series-9-tips-on-how-to-engage-new-leads/\u0022\u003EWelcome email series: 9 tips on how to engage new leads\u003C/a\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca href=\u0022https://www.dailystory.com/blog/inbox-placement-9-tips-to-help-your-email-get-seen/\u0022\u003EInbox placement: 9 tips to help your email get seen\u003C/a\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca href=\u0022https://www.dailystory.com/blog/12-tips-for-email-subject-lines-that-wont-get-ignored/\u0022\u003E12 tips for email subject lines that won\u0026#8217;t get ignored\u003C/a\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca href=\u0022https://www.dailystory.com/blog/email-preheader-improve-open-rates/\u0022\u003EEmail preheader a practical guide to improving open rates\u003C/a\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca href=\u0022https://www.dailystory.com/blog/alt-text-images-email/\u0022\u003EUse alt text for images in email\u003C/a\u003E\u003C/li\u003E\u003C/ul\u003E",
      "publish_status": 0,
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      "meta_description": "Create an A/B Test Before you create a new A/B test, be sure you\u0026#39;ve created the email you want to test. Next, find the email you want to create in either it\u0026#39;s Campaign or in your list of all emails from the Emails Page. Click on the More Options menu (3 dots) next to the email you want to create the A/B test for and select A/B Test. Once you\u0026#39;ve created a new A/B test, give it a \u0026#34;Name\u0026#34; and optional \u0026#34;Description\u0026#34;. Create the variants you want to test Next to email A ...",
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      "total_views": 851,
      "date_published": "2023-09-28T13:47:10",
      "date_updated": "2025-05-16T19:19:01.933",
      "date_created": "2025-04-24T15:02:53.89"
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}