{"Status":true,"Message":"","Response":{"post":{"postuid":"4oi73c3ghy","tenantuid":"d8b744fc-2e70-4089-bb80-dd1d08f6c7b2","projectuid":"239698c5-f7eb-4574-8cc8-c6568f08b3a0","title":"A/B Testing for Texts","slug":"article/4oi73c3ghy-a-b-testing-for-texts","html":"\u003Ch4\u003ECreate an A/B Test\u003C/h4\u003E\u003Cp\u003EBefore you create a new A/B test, be sure you\u0026#39;ve created the text message you want to test. Next, find the text message you want to test in either its Campaign or in your list of all texts messages from the Text Messages Page. Click on the \u003Cb\u003EMore Options\u003C/b\u003E menu (3 dots) next to the text message you want to test and select \u003Ccode\u003EA/B Test.\u003C/code\u003E\u003C/p\u003E\u003Cimg class=\u0022lazy-load\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/5f1fbe62a0a693b278a5af56cb2b4d32.jpeg\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Cp\u003EOnce you\u0026#39;ve created a new A/B test, give it a \u0026#34;Name\u0026#34; and optional \u0026#34;Description\u0026#34;.\u003C/p\u003E\u003Ch4\u003ECreate the variants you want to test\u003C/h4\u003E\u003Col\u003E\u003Cli\u003ENext to text \u003Cb\u003EA\u003C/b\u003E from the Variants list, click on the \u003Cb\u003EMore Options\u003C/b\u003E menu (3 dots) and select \u003Ccode\u003ENew Variant\u003C/code\u003E.\u003C/li\u003E\u003C/ol\u003E\u003Cimg class=\u0022lazy-load\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/af26996e718b5a6fa41adff7d3f6b222.jpeg\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Col start=\u00222\u0022\u003E\u003Cli\u003EOnce the variants are created, next to each new variant text message, select \u003Ccode\u003EEdit Text Message\u003C/code\u003E from the \u003Cb\u003EMore Options\u003C/b\u003E menu to open the text message and make the changes you are testing. Repeat this for each variant you create.\u003C/li\u003E\u003C/ol\u003E\u003Ccite class=\u0022recommended\u0022\u003E\u003Cspan class=\u0022title\u0022\u003E\u003Ci class=\u0022fa-duotone fa-circle-exclamation\u0022 aria-hidden=\u0022true\u0022\u003E\u003C/i\u003ERecommended\u003C/span\u003E\u003Cp\u003ERemember decide beforehand a hypothesis you are trying to prove, try to only test one variable at a time for best success.\u003C/p\u003E\u003C/cite\u003E\u003Ch4\u003EConfigure A/B Test\u003C/h4\u003E\u003Cp\u003EYou can configure how your text message is tested and sent by choosing \u003Cb\u003EWhen scheduled\u003C/b\u003E or \u003Cb\u003EWhen used in an automation.\u003C/b\u003E\u003C/p\u003E\u003Cimg class=\u0022lazy-load\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/b50f2c123e8763b13ae1fadb06330926.png\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Ch5\u003EWhen scheduled\u003C/h5\u003E\u003Cul\u003E\u003Cli\u003EDetermine the percentage of your audience you want to recieve the variations (10%-50%).\u003C/li\u003E\u003Cli\u003EDetermine how long you want to wait between sending each variant (1 hour to 1 week).\u003C/li\u003E\u003Cli\u003EDetermine how to send the winning variation to the remainder of your audience.highest click ratehighest reply ratelowest opt-out\u003C/li\u003E\u003C/ul\u003E\u003Ch5\u003EWhen used in an automation\u003C/h5\u003E\u003Cul\u003E\u003Cli\u003EDetermine how to randomize the variants (100-100,000).\u003C/li\u003E\u003Cli\u003EDetermine how to send the winning variant (click rate, reply rate, opt-out).\u003C/li\u003E\u003C/ul\u003E\u003Cimg class=\u0022lazy-load\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/e4cc5a4e066202f4d719db8214ab7669.jpeg\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Ccite class=\u0022recommended\u0022\u003E\u003Cspan class=\u0022title\u0022\u003E\u003Ci class=\u0022fa-duotone fa-circle-exclamation\u0022 aria-hidden=\u0022true\u0022\u003E\u003C/i\u003ERecommended\u003C/span\u003E\u003Cp\u003ETo understand more about how automations work, see our guide for \u003Ca href=\u0022/article/xrhcd8830x-daily-story-autopilot-guide\u0022\u003EAutopilot\u003C/a\u003E.\u003C/p\u003E\u003C/cite\u003E\u003Ch4\u003ESchedule A/B Test\u003C/h4\u003E\u003Cp\u003EIf you chose the \u003Cb\u003EWhen scheduled\u003C/b\u003E option in the configuration section, you need to \u003Ca href=\u0022/article/b6crj8sfja-scheduling-an-email\u0022\u003Eschedule\u003C/a\u003E your first text message to be sent. The scheduler is the same email and text message scheduler you\u0026#39;re use to and follows all of the same guidelines regarding selecting your \u003Ca href=\u0022/article/v1v5lti4gf-segments\u0022\u003Esegments\u003C/a\u003E, etc.\u003C/p\u003E\u003Ch4\u003ETrack your results\u003C/h4\u003E\u003Cp\u003ETo track your results, navigate to your \u003Ccode\u003EA/B Tests tab\u003C/code\u003E in the associated Campaign or from your all A/B Tests pages found by going to \u003Ccode\u003EContent\u0026gt;A/B Tests\u003C/code\u003E .\u003C/p\u003E\u003Cimg class=\u0022lazy-load\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/4cf5eaee5835732047630bfa39e538f9.jpeg\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Ch4\u003EResources to help you get started with A/B Testing:\u003C/h4\u003E\u003Cul\u003E\u003Cli\u003E\u003Ca href=\u0022/article/gu3lgahm7k-a-b-testing-guide\u0022\u003EA/B Testing Guide\u003C/a\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca href=\u0022/article/sf7cdfvdrz-create-or-edit-a-text-message\u0022\u003ECreate or edit a text message\u003C/a\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca href=\u0022/article/2bj7cc7yl6-text-messages\u0022\u003EText Message Marketing Guide\u003C/a\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca href=\u0022/article/9mkvzsj9j6-understanding-text-messaging-costs\u0022\u003EUnderstanding Text Messaging Costs\u003C/a\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca href=\u0022/article/4tmg0cl3rn-sent-text-messages-report\u0022\u003EText Message Reports\u003C/a\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca href=\u0022/article/36veu05f41-text-message-frequently-asked-questions\u0022\u003EText Messages Frequently Asked Questions\u003C/a\u003E\u003C/li\u003E\u003C/ul\u003E\u003Ch4\u003ERelated articles from our blog:\u003C/h4\u003E\u003Cul\u003E\u003Cli\u003E\u003Ca href=\u0022https://www.dailystory.com/blog/9-tips-to-make-your-a-b-testing-more-effective/\u0022 target=\u0022_blank\u0022\u003E9 tips to make your A/B testing more effective\u003C/a\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca href=\u0022https://www.dailystory.com/blog/8-tips-on-writing-a-text-message-that-wont-get-ignored/\u0022 target=\u0022_blank\u0022\u003E8 tips on writing a text message that won\u0026#39;t get ignored\u003C/a\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca href=\u0022https://www.dailystory.com/blog/carrier-violations-what-to-avoid-doing-during-sms-text-marketing/\u0022\u003ECarrier voilations: what to avoid during SMS text marketing\u003C/a\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca href=\u0022https://www.dailystory.com/blog/sms-text-compliance-9-tips-to-keep-your-business-out-of-trouble/\u0022 target=\u0022_blank\u0022\u003ESMS text compliance: 9 tips to keep your business out of trouble\u003C/a\u003E\u003C/li\u003E\u003C/ul\u003E","publish_status":0,"post_type":"Article","author":{},"featured_image_updating":false,"meta_description":"Create an A/B Test Before you create a new A/B test, be sure you\u0026#39;ve created the text message you want to test. Next, find the text message you want to test in either its Campaign or in your list of all texts messages from the Text Messages Page. Click on the More Options menu (3 dots) next to the text message you want to test and select A/B Test. Once you\u0026#39;ve created a new A/B test, give it a \u0026#34;Name\u0026#34; and optional \u0026#34;Description\u0026#34;. Create the variants you want to test Next  ...","display_toc":true,"has_workingcopy":false,"allow_indexing":true,"total_views":768,"date_published":"2022-04-27T11:24:29","date_updated":"2025-05-16T19:19:04.153","date_created":"2025-04-24T15:02:54.357"}}}