{"Status":true,"Message":"","Response":{"post":{"postuid":"5foqen0lx6","tenantuid":"d8b744fc-2e70-4089-bb80-dd1d08f6c7b2","projectuid":"239698c5-f7eb-4574-8cc8-c6568f08b3a0","title":"Personalization widget","slug":"article/5foqen0lx6-personalization-widget","html":"\u003Cp\u003EThe\u0026#160;Personalization widget\u0026#160;is a special content container. Add content to the container then specify personalization rules to determine when that content is shown. The widget makes it easy to use personalization in your emails without requiring use of\u0026#160;\u003Ca href=\u0022https://docs.dailystory.com/article/v7ihhxexur-using-conditional-logic-with-personalization\u0022\u003Epersonalization scripts\u003C/a\u003E.\u003C/p\u003E\u003Cp\u003EFor example, include specific content if the email recipient meets a condition, such as membership:\u003C/p\u003E\u003Cimg class=\u0022lazy-load\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/377867f74bc6f96d6b7cb3d2a5d48df8.png\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Cp\u003EIn the designer, the blue \u0026#34;Personalized Block\u0026#34; is shown to indicate this is a personalized block of content. This label is removed when the email is shown.\u003C/p\u003E\u003Ch3\u003EDesign options\u003C/h3\u003E\u003Cp\u003EWhen the widget is selected, the designer options for the widget is shown:\u003C/p\u003E\u003Ch4\u003EContact field to evaluate\u003C/h4\u003E\u003Cp\u003ESelect the contact field to evaluate, such as \u0026#34;Customer Group\u0026#34;. This includes both standard contact fields as well as any custom fields you created or created with an integration.\u003C/p\u003E\u003Ch4\u003ECondition\u003C/h4\u003E\u003Cp\u003EThe condition is what you are evaluating for. For example, is equal to, is less than and so on. The special \u0026#34;contains\u0026#34; condition allows for evaluation of multiple values.\u003C/p\u003E\u003Ch4\u003EValue\u003C/h4\u003E\u003Cp\u003EThe value you want to match for to show the content in the personalization block.\u003C/p\u003E\u003Cp\u003EIn the example below the block is shown if the contact\u0026#39;s customer group is one of either: Gold, Silver, or Bronze.\u003C/p\u003E\u003Cimg class=\u0022lazy-load\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/d2ddcb93e4a73af8a1015a9dc8a12bb3.png\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Ch3\u003EWorking with Tags\u003C/h3\u003E\u003Cp\u003EIn addition to standard personalization fields, the Personalization widget also supports tags. This enables content to be shown if the contact has, or does not have, one or more tags assigned to them.\u003C/p\u003E\u003Cp\u003EIn the example below the personalization widget is configured to only show if the contact has either the \u0026#34;Previous Customer\u0026#34; or \u0026#34;Prospect\u0026#34; tag. Otherwise the content is not shown.\u003C/p\u003E\u003Cimg class=\u0022lazy-load\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/73f076019e923ca1efc05d13b70a86db.png\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Ch3\u003ETesting Personalization\u003C/h3\u003E\u003Cp\u003EWhen working with personalization in an email, the personalization can be tested using the \u0026#34;Preview As\u0026#34; functionality. This enables you to preview the email as any existing contact.\u003C/p\u003E\u003Cimg class=\u0022lazy-load\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/41794996888b40381bbdd4077e7c53e9.png\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Cp\u003ESee the \u003Ca href=\u0022https://www.dailystory.com/tutorial/personalize-my-emails-cta-button/\u0022\u003EPersonalize My Email\u0026#39;s CTA Button\u003C/a\u003E article for more examples of how to use the Personalization Widget.\u003C/p\u003E","publish_status":0,"post_type":"Article","author":{},"featured_image_updating":false,"meta_description":"The Driving Directions widget is a special widget used to embed a clickable map into the email. The map is updated to reflect an address and is automatically linked to Google Maps to create driving d\u2026","display_toc":true,"has_workingcopy":false,"allow_indexing":true,"sort_order":10,"total_views":783,"date_published":"2024-10-01T13:23:15","date_updated":"2025-05-16T19:17:32.607","date_created":"2025-04-24T15:02:39.983"}}}