{"Status":true,"Message":"","Response":{"post":{"postuid":"6zmqw2lx9r","tenantuid":"d8b744fc-2e70-4089-bb80-dd1d08f6c7b2","projectuid":"239698c5-f7eb-4574-8cc8-c6568f08b3a0","title":"Text Message Deliverability Recommendations","slug":"article/6zmqw2lx9r-text-message-deliverability-score","html":"\u003Cp\u003EThe Text Message \u003Ci\u003EDeliverability Recommendations\u003C/i\u003E section is a built-in tool within the text message editor that helps you gauge how likely your text message is to pass \u003Ca href=\u0022https://www.dailystory.com/blog/carrier-violations-what-to-avoid-doing-during-sms-text-marketing/\u0022\u003Ecarrier spam systems\u003C/a\u003E.\u003C/p\u003E\u003Ccite class=\u0022recommended\u0022\u003E\u003Cspan class=\u0022title\u0022\u003ERecommended\u003C/span\u003E\u003Cp\u003EA carrier violation effectively means that the carriers (AT\u0026amp;T, Verizon, etc.) flagged your message as SPAM and are actively blocking message delivery.\u003C/p\u003E\u003C/cite\u003E\u003Cimg class=\u0022lazy-load\u0022 data-width=\u00221040\u0022 data-height=\u0022237\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/db161e9b16388703f6f2fea46bd3ef96.png\u0022 style=\u0022\u0022 alt=\u0022DailyStory text message Deliverability Recommendations panel\u0022/\u003E\u003Ch2 id=\u0022what_drives_recommendations\u0022\u003EWhat drives recommendations?\u003C/h2\u003E\u003Cp\u003EDailyStory maintains a list of over 1,500 words and phrases known to impact carrier deliverability. For example, a low-impact phrase may be \u0022get 15% off,\u0022 whereas a higher-impact word or phrase uses terms that may cause \u003Ca href=\u0022https://www.dailystory.com/blog/carrier-violations-what-to-avoid-doing-during-sms-text-marketing/\u0022\u003Ecarrier violations\u003C/a\u003E.\u003C/p\u003E\u003Ccite class=\u0022warning\u0022\u003E\u003Cspan class=\u0022title\u0022\u003EWarning\u003C/span\u003E\u003Cp\u003EOur tool may not include every restricted term or phrase \u2014 particularly around product categories, product names, or attempts to misspell words \u2014 but the carriers do scan for and block based on these.\u003C/p\u003E\u003C/cite\u003E\u003Ch2 id=\u0022common_examples_of_items_that_can_cause_messages_to_be_blocked\u0022\u003ECommon examples of items that can cause messages to be blocked\u003C/h2\u003E\u003Cul\u003E\u003Cli\u003EOveruse of salesy language that presents like SPAM\u003C/li\u003E\u003Cli\u003ERestricted words (words or phrases that fall under \u003Ca href=\u0022https://www.dailystory.com/glossary/shaft/\u0022\u003ESHAFT regulation\u003C/a\u003E)\u003C/li\u003E\u003Cli\u003EMisspelled words that try to \u0022trick\u0022 or get around restricted words\u003C/li\u003E\u003Cli\u003EURLs\u003C/li\u003E\u003Cli\u003EBitly and other public link shorteners (these are typically seen as SPAM)\u003C/li\u003E\u003C/ul\u003E\u003Ch2 id=\u0022urls_in_text_messages\u0022\u003EURLs in text messages\u003C/h2\u003E\u003Cp\u003EIncluding URLs in your text message does impact deliverability. The content of the page at that URL can also affect delivery, since some carriers follow links in text messages and inspect what is on the other end.\u003C/p\u003E\u003Cp\u003EDailyStory\u0027s deliverability tool examines your destination page\u0027s content and may display a warning if potentially troublesome content is found.\u003C/p\u003E\u003Cp\u003EWe strongly recommend shortening your own URLs using a domain that is unique to your company. Public URL shorteners such as \u003Ccode\u003Ebit.ly\u003C/code\u003E are known to cause issues and should be avoided.\u003C/p\u003E\u003Ccite class=\u0022recommended\u0022\u003E\u003Cspan class=\u0022title\u0022\u003ERecommended\u003C/span\u003E\u003Cp\u003EShared shortener domains like \u003Ccode\u003Ebit.ly\u003C/code\u003E and \u003Ccode\u003Egoo.gl\u003C/code\u003E are used industry-wide for messaging of every kind \u2014 including spam and unwanted content \u2014 which is why carriers actively filter them.\u003C/p\u003E\u003C/cite\u003E\u003Cp\u003EDailyStory has a built-in shortener (\u003Ccode\u003Etxts4.me\u003C/code\u003E) that is used automatically when \u0022Track Clicks\u0022 is enabled. However, if the content of the destination page is flagged by carriers, you will be required to use a \u003Ca href=\u0022/article/ixjongnibo-text-message-password-protected-link\u0022\u003Epassword-protected link\u003C/a\u003E. For high-volume senders, we recommend setting up a \u003Ca href=\u0022/article/u0t395qtb2-custom-sms-url-shortener\u0022\u003Ecustom SMS URL shortener\u003C/a\u003E on a subdomain you own.\u003C/p\u003E\u003Cp\u003EYou also cannot use a DailyStory \u003Ca href=\u0022/article/qtspa412xc-tracking-links\u0022\u003ETracking Link\u003C/a\u003E in a text message.\u003C/p\u003E\u003Ch2 id=\u0022short_codes_and_urls\u0022\u003EShort codes and URLs\u003C/h2\u003E\u003Cp\u003EShort codes are held to a higher trust standard than 10DLC long codes by carriers, which means URL filtering is more aggressive on short code traffic. A URL that delivers without issue from a 10DLC number may be filtered when the same content is sent from a short code.\u003C/p\u003E\u003Cp\u003ECarrier filtering on short codes is often silent. The message will appear as \u003Ci\u003ESent\u003C/i\u003E in your delivery report but never reach a \u003Ci\u003EDelivered\u003C/i\u003E status. If you are sending a URL from a short code and not seeing delivery confirmations, check the delivery report \u2014 a \u003Ci\u003ESent\u003C/i\u003E-but-not-\u003Ci\u003EDelivered\u003C/i\u003E pattern is the typical signature of carrier-side URL filtering rather than a sending failure.\u003C/p\u003E\u003Ccite class=\u0022warning\u0022\u003E\u003Cspan class=\u0022title\u0022\u003EWarning\u003C/span\u003E\u003Cp\u003EShort codes are registered with carriers for a specific use case (the \u003Ci\u003Ecampaign brief\u003C/i\u003E). URLs that do not match the registered use case \u2014 for example, a promotional landing page sent from a short code registered for appointment reminders \u2014 can be filtered without any error returned to DailyStory.\u003C/p\u003E\u003C/cite\u003E\u003Cp\u003EFor these reasons, a \u003Ca href=\u0022/article/u0t395qtb2-custom-sms-url-shortener\u0022\u003Ecustom URL shortener\u003C/a\u003E on a subdomain of your own domain is especially important when sending from a short code. The shortener domain is one of the strongest trust signals carriers evaluate, and shared shorteners (including DailyStory\u0027s built-in \u003Ccode\u003Etxts4.me\u003C/code\u003E) inherit the deliverability history of every customer who has used them.\u003C/p\u003E","publish_status":0,"post_type":"Article","authoruid":"3dde8c16-763a-4a2b-ae0b-1d8c50c62e3d","author":{"authoruid":"3dde8c16-763a-4a2b-ae0b-1d8c50c62e3d"},"featured_image_updating":false,"meta_description":"The Text Message Deliverability Recommendations section is a built-in tool within the text message editor to guide you with how likely is your text message going to pass carrier spam systems . A carrier violation effectively means that the carriers (AT\u0026T, Verizon, etc.) flagged your message as SPAM and are actively blocking message delivery. What drives recommendations? DailyStory maintains a list of over 1,500 words and phrases that are known to impact carrier deliverability. For example, a ...","display_toc":true,"has_workingcopy":false,"allow_indexing":true,"sort_order":19,"total_views":2238,"date_published":"2025-02-27T18:33:00","date_updated":"2026-04-30T15:11:21.58","date_created":"2025-04-24T15:02:46.167"}}}