{"Status":true,"Message":"","Response":{"post":{"postuid":"6zmqw2lx9r","tenantuid":"d8b744fc-2e70-4089-bb80-dd1d08f6c7b2","projectuid":"239698c5-f7eb-4574-8cc8-c6568f08b3a0","title":"Text Message Deliverability Recommendations","slug":"article/6zmqw2lx9r-text-message-deliverability-score","html":"\u003Cp\u003EThe Text Message \u003Ci\u003EDeliverability Recommendations\u003C/i\u003E section is a built-in tool within the text message editor to guide you with how likely is your text message going to pass \u003Ca href=\u0022https://www.dailystory.com/blog/carrier-violations-what-to-avoid-doing-during-sms-text-marketing/\u0022\u003Ecarrier spam systems\u003C/a\u003E.\u003C/p\u003E\u003Ccite class=\u0022recommended\u0022\u003E\u003Cspan class=\u0022title\u0022\u003ERecommended\u003C/span\u003E\u003Cp\u003EA carrier violation effectively means that the carriers (AT\u0026amp;T, Verizon, etc.) flagged your message as SPAM and are actively blocking message delivery.\u003C/p\u003E\u003C/cite\u003E\u003Cimg class=\u0022lazy-load\u0022 data-width=\u0022914\u0022 data-height=\u0022208\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/db161e9b16388703f6f2fea46bd3ef96.png\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Ch2 id=\u0022what_drives_recommendations\u0022\u003EWhat drives recommendations?\u003C/h2\u003E\u003Cp\u003EDailyStory maintains a list of over 1,500 words and phrases that are known to impact carrier deliverability. For example, a low impact phrase may be \u0022get 15% off\u0022 whereas a higher impact word or phrase uses terms that may be cause \u003Ca href=\u0022https://www.dailystory.com/blog/carrier-violations-what-to-avoid-doing-during-sms-text-marketing/\u0022\u003Ecarrier violations\u003C/a\u003E.\u003C/p\u003E\u003Ccite class=\u0022warning\u0022\u003E\u003Cspan class=\u0022title\u0022\u003EWarning\u003C/span\u003E\u003Cp\u003EKeep in mind that our tool may not include restricted terms or phrases around product categories, product names or attempts to misspell words, however the carriers do scan for these and block for these.\u003C/p\u003E\u003C/cite\u003E\u003Ch2 id=\u0022here_are_common_examples_of_items_that_can_cause_messages_to_get_blocked\u0022\u003EHere are common examples of items that can cause messages to get blocked:\u003C/h2\u003E\u003Cul\u003E\u003Cli\u003EOveruse of salesy language that presents like SPAM\u003C/li\u003E\u003Cli\u003ERestricted words (words or phrases that fall under \u003Ca href=\u0022https://www.dailystory.com/glossary/shaft/\u0022\u003ESHAFT regulation\u003C/a\u003E)\u003C/li\u003E\u003Cli\u003EMisspelled words that try to \u0022trick\u0022 or get around restricted words\u003C/li\u003E\u003Cli\u003EURLs\u003C/li\u003E\u003Cli\u003EBitly and other link shorteners (these are typically seen as SPAM)\u003C/li\u003E\u003C/ul\u003E\u003Ch3 id=\u0022including_urls\u0022\u003EIncluding URLs\u003C/h3\u003E\u003Cp\u003EIncluding URLs in your text message does impact deliverability. Furthermore, the content found at the URL also may impact delivery as some carriers follow the URLs in text messages.\u003C/p\u003E\u003Cp\u003EDailyStory\u0027s deliverability tool examines your website\u0027s content and may display a warning if potentially troublesome content is found.\u003C/p\u003E\u003Cp\u003EWe strongly recommend shortening your own URLs using a domain that is unique and only used by your company. Public URL shorteners, such as https://bit.ly are known to cause issues and should be avoided.\u003C/p\u003E\u003Ccite class=\u0022recommended\u0022\u003E\u003Cspan class=\u0022title\u0022\u003ERecommended\u003C/span\u003E\u003Cp\u003EThe reason for this recommendation is that shared shortener domains, like\u0026nbsp;bit.ly\u0026nbsp;and\u0026nbsp;goo.gl, are used by a wide variety of messaging industry-wide, potentially including spam or unwanted content which is filtered by carriers.\u003C/p\u003E\u003C/cite\u003E\u003Cp\u003EDailyStory has a built-in shortener: https://txts4.me that is used automatically. However, if content found at the website this shortener redirects to, you will be required to use a \u003Ca href=\u0022/article/ixjongnibo-text-message-password-protected-link\u0022\u003Epassword protected link\u003C/a\u003E.\u003C/p\u003E\u003Cp\u003EYou also cannot use a DailyStory \u003Ca href=\u0022/article/qtspa412xc-tracking-links\u0022\u003ETracking Link\u003C/a\u003E in a text message.\u003C/p\u003E","publish_status":0,"post_type":"Article","authoruid":"3dde8c16-763a-4a2b-ae0b-1d8c50c62e3d","author":{"authoruid":"3dde8c16-763a-4a2b-ae0b-1d8c50c62e3d"},"featured_image_updating":false,"meta_description":"The Text Message Deliverability Recommendations section is a built-in tool within the text message editor to guide you with how likely is your text message going to pass carrier spam systems . A carrier violation effectively means that the carriers (AT\u0026T, Verizon, etc.) flagged your message as SPAM and are actively blocking message delivery. What drives recommendations? DailyStory maintains a list of over 1,500 words and phrases that are known to impact carrier deliverability. For example, a ...","display_toc":true,"has_workingcopy":false,"allow_indexing":true,"sort_order":19,"total_views":2082,"date_published":"2025-02-27T18:33:43","date_updated":"2026-01-27T02:06:06.147","date_created":"2025-04-24T15:02:46.167"}}}