{"Status":true,"Message":"","Response":{"post":{"postuid":"7a1cceea-27f9-4537-a0df-764b37551895","tenantuid":"d8b744fc-2e70-4089-bb80-dd1d08f6c7b2","projectuid":"239698c5-f7eb-4574-8cc8-c6568f08b3a0","title":"Events Guide","slug":"article/events","html":"\u003Cp\u003EThe Events feature is used to manage various types of customer events, such as: tournaments, races, webinars, and more. Events are integrated with email marketing through the \u003Ca href=\u0022/article/2aiz010jf7-event-widget\u0022\u003Eevents widget\u003C/a\u003E.\u003C/p\u003E\u003Cp\u003EContacts can be associated with events and events are promoted in emails, SMS and landing pages.\u003C/p\u003E\u003Cp\u003ETo access events, navigate to \u003Ccode class=\u0022inline-code\u0022\u003EContacts \u0026gt; Events.\u003C/code\u003E\u0026nbsp;From here you\u0027ll see a list of all the events along with options to edit or create an event.\u003C/p\u003E\u003Cimg class=\u0022lazy-load\u0022 data-width=\u00221046\u0022 data-height=\u0022639\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/c75c3628-feb8-4ec8-be62-91ce5a977e0b.png?v=504237880\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Ch2 id=\u0022creating_an_event\u0022\u003ECreating an Event\u003C/h2\u003E\u003Cp\u003ETo create an event, navigate to \u003Ccode class=\u0022inline-code\u0022\u003EContacts \u0026gt; Events\u003C/code\u003E and click the \u002B Create new button. \u003C/p\u003E\u003Cp\u003EThis navigates to the Create an Event form:\u003C/p\u003E\u003Cimg class=\u0022lazy-load\u0022 data-width=\u0022816\u0022 data-height=\u0022893\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/fbaf4ba4-1818-4705-b216-13c8a10f765c.png?v=586513650\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Ch3 id=\u0022basic_event_details\u0022\u003EBasic Event Details\u003C/h3\u003E\u003Cp\u003EWhen creating or editing an event the following information about the event is available:\u003C/p\u003E\u003Cul\u003E\u003Cli\u003E\u003Cb\u003EName\u003C/b\u003E - the name of the event.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003EDescription\u003C/b\u003E - a basic description of the event.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003EEvent Type\u003C/b\u003E - the type of event, e.g. tournament, webinar, etc. The type of the event determines how the event is presented to the user.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003EURL\u003C/b\u003E - the URL where people can learn more about the event.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003EThumbnail\u003C/b\u003E - an image associated with the event. Either provide a URL or use the File Manager to upload or pick an existing image.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003ECost\u003C/b\u003E - the cost, e.g. 20.00, of the event. Leave the cost blank if the event is free or has no associated fee.\u003C/li\u003E\u003C/ul\u003E\u003Cp\u003EThe name, event type and URL are required.\u003C/p\u003E\u003Ch3 id=\u0022event_location\u0022\u003EEvent Location\u003C/h3\u003E\u003Cp\u003EWhile not required, providing an event location enables geo-targeting when the event is used with the \u003Ca href=\u0022/article/2aiz010jf7-event-widget\u0022\u003Eemail event widget\u003C/a\u003E.\u003C/p\u003E\u003Cimg class=\u0022lazy-load\u0022 data-width=\u0022811\u0022 data-height=\u0022357\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/91b11884-273e-47ad-a7b9-58e3404535f0.png?v=166950043\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Ch3 id=\u0022event_dates\u0022\u003EEvent Dates\u003C/h3\u003E\u003Cp\u003ESet key dates for this event. The only required fields are the start and end date.\u003C/p\u003E\u003Cp\u003EThe show to public date is when the event goes \u0022live\u0022.\u003C/p\u003E\u003Cimg class=\u0022lazy-load\u0022 data-width=\u0022813\u0022 data-height=\u0022348\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/7297c851-99a8-4fb5-b75e-c2c56d2cf6e6.png?v=1421212597\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Ch3 id=\u0022advanced_options\u0022\u003EAdvanced Options\u003C/h3\u003E\u003Cp\u003ESet advanced options such as if the event is public or hidden and if the event is cancelled.\u003C/p\u003E\u003Cimg class=\u0022lazy-load\u0022 data-width=\u0022819\u0022 data-height=\u0022277\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/336590dd-a8c9-4f1f-b7f9-f4fb672ffd83.png?v=-1723923987\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Ch2 id=\u0022automation_triggers_for_events\u0022\u003EAutomation Triggers for Events\u003C/h2\u003E\u003Cp\u003EEvents are integrated with the DailyStory \u003Ca href=\u0022/article/xrhcd8830x-daily-story-autopilot-guide\u0022\u003Eautomation\u003C/a\u003E feature. This enables automations to trigger when contacts interact with events, e.g. register or attend an event.\u003C/p\u003E\u003Cp\u003EContact\u0027s going through automations that are triggered by an event, such as those below, also have access to event details for personalization of emails and SMS.\u003C/p\u003E\u003Ch3 id=\u0022when_registered_for_an_event\u0022\u003EWhen Registered for an Event\u003C/h3\u003E\u003Cp\u003EThe \u003Ca href=\u0022https://docs.dailystory.com/article/pffq9y943p-autopilot-triggers#when_registered_for_an_event\u0022\u003EWhen Registered for an Event trigger\u003C/a\u003E is called when contact register for an event.\u003C/p\u003E\u003Ch3 id=\u0022when_an_event_is_scheduled\u0022\u003EWhen an Event is Scheduled\u003C/h3\u003E\u003Cp\u003EThe \u003Ca href=\u0022https://docs.dailystory.com/article/pffq9y943p-autopilot-triggers#when_an_event_is_scheduled\u0022\u003EWhen an Event is Scheduled trigger\u003C/a\u003E is called when a new event is created.\u003C/p\u003E\u003Ch3 id=\u0022when_an_event_is_cancelled\u0022\u003EWhen an Event is Cancelled\u003C/h3\u003E\u003Cp\u003EThe \u003Ca href=\u0022https://docs.dailystory.com/article/pffq9y943p-autopilot-triggers#when_an_event_is_cancelled\u0022\u003EWhen an Event is Cancelled trigger\u003C/a\u003E is called when a previously scheduled event is cancelled. This event is also called when an event is deleted.\u003C/p\u003E\u003Ch3 id=\u0022when_withdraws_from_an_event\u0022\u003EWhen Withdraws from an Event\u003C/h3\u003E\u003Cp\u003EThe \u003Ca href=\u0022https://docs.dailystory.com/article/pffq9y943p-autopilot-triggers#when_withdraws_from_an_event\u0022\u003EWhen Withdraws from an Event trigger\u003C/a\u003E is called when a contact withdraws from an event that they were previously registered for.\u003C/p\u003E\u003Ch3 id=\u0022when_attended_an_event\u0022\u003EWhen Attended an Event\u003C/h3\u003E\u003Cp\u003EThe \u003Ca href=\u0022https://docs.dailystory.com/article/pffq9y943p-autopilot-triggers#when_attended_an_event\u0022\u003EWhen Attended an Event trigger\u003C/a\u003E is called when a contact attends an event.\u003C/p\u003E\u003Ch2 id=\u0022personalization_in_for_event_related_automations\u0022\u003EPersonalization in for Event Related Automations\u003C/h2\u003E\u003Cp\u003EWhen working with automations and events, it\u0027s common to want to send an email or SMS with details about the event. Emails and SMS that are part of an automation started by one of the event-related triggers can use event-specific personalization in the content:\u003C/p\u003E\u003Ctable border=\u00221\u0022 style=\u0022border-collapse: collapse; width: 100%;\u0022\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Ccode class=\u0022inline-code\u0022\u003E{{event.title}}\u003C/code\u003E\u003C/td\u003E\u003Ctd\u003EThe title of the event.\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Ccode class=\u0022inline-code\u0022\u003E{{event.url}}\u003C/code\u003E\u003C/td\u003E\u003Ctd\u003EThe URL for the event.\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Ccode class=\u0022inline-code\u0022\u003E{{event.event_start_date}}\u003C/code\u003E\u003C/td\u003E\u003Ctd\u003EThe date the event starts. See the \u003Ca href=\u0022/article/qzdfgegk5z-personalization\u0022\u003Epersonalization guide\u003C/a\u003E for details for formatting dates and times.\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Ccode class=\u0022inline-code\u0022\u003E{{event.registration_start_date}}\u003C/code\u003E\u003C/td\u003E\u003Ctd\u003EThe date event registration starts. See the\u0026nbsp;\u003Ca href=\u0022/article/qzdfgegk5z-personalization\u0022\u003Epersonalization guide\u003C/a\u003E\u0026nbsp;for details for formatting dates and times.\u0026nbsp;\u0026nbsp;\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Ccode class=\u0022inline-code\u0022\u003E{{event.registration_end_date}}\u003C/code\u003E\u003C/td\u003E\u003Ctd\u003EThe date event registration ends. See the\u0026nbsp;\u003Ca href=\u0022/article/qzdfgegk5z-personalization\u0022\u003Epersonalization guide\u003C/a\u003E\u0026nbsp;for details for formatting dates and times.\u0026nbsp;\u0026nbsp;\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Ccode class=\u0022inline-code\u0022\u003E{{event.location}}\u003C/code\u003E\u003C/td\u003E\u003Ctd\u003EThe address city and state for the event.\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Ccode class=\u0022inline-code\u0022\u003E{{event.organizer_name}}\u003C/code\u003E\u003C/td\u003E\u003Ctd\u003EThe name of the contact associated with the event as the event manager.\u003C/td\u003E\u003C/tr\u003E\u003C/table\u003E\u003Cp\u003E\u003C/p\u003E","publish_status":0,"post_type":"Article","authoruid":"3dde8c16-763a-4a2b-ae0b-1d8c50c62e3d","author":{"authoruid":"3dde8c16-763a-4a2b-ae0b-1d8c50c62e3d","name":"Rob Howard","photo_url":"https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/84080f87-1c87-4093-b803-bcad441d4891/268de8a3-bf0b-4279-82e5-79bc6b808489.jpg?v=359259588","bio":"Rob is a software entrepreneur and investor. He has experience working with brands such as Microsoft, Apple, Facebook and more helping build out digital marketing and online community experiences. His current ventures include dailystory.com, a marketing automation platform, and helpguides.io, a answer engine optimization platform. He is also an active investor and board members in several startups","linkedin_url":"https://www.linkedin.com/in/robmhoward/"},"featured_image_updating":false,"meta_description":"Promote customer events like tournaments, races, and webinars through emails, SMS, and landing pages with effective strategies.","display_toc":true,"has_workingcopy":false,"allow_indexing":true,"sort_order":8,"total_views":545,"date_published":"2025-09-26T20:01:16.277","date_updated":"2026-03-14T22:55:47.537","date_created":"2025-09-26T18:24:07.16"}}}