{"Status":true,"Message":"","Response":{"post":{"postuid":"7ad591af-6c81-4e8f-8892-08157414565b","tenantuid":"d8b744fc-2e70-4089-bb80-dd1d08f6c7b2","projectuid":"239698c5-f7eb-4574-8cc8-c6568f08b3a0","title":"Step 2: DailyStory Core Concepts","slug":"article/core-concepts","html":"\u003Cp\u003EDailyStory is built on a small set of concepts that work together: \u003Cb\u003Econtacts\u003C/b\u003E, \u003Cb\u003Esegments\u003C/b\u003E, \u003Cb\u003Ecampaigns\u003C/b\u003E, \u003Cb\u003Eleads\u003C/b\u003E, \u003Cb\u003Eassets\u003C/b\u003E and \u003Cb\u003Eautomations\u003C/b\u003E. Once you understand how they relate, the rest of the platform follows naturally. This article explains each concept, how they connect, and how DailyStory\u0027s approach differs from email-first tools such as Mailchimp.\u003C/p\u003E\u003Ch2 id=\u0022how_it_fits_together\u0022\u003EHow it fits together\u003C/h2\u003E\u003Cp\u003EAt a high level, DailyStory works like this:\u003C/p\u003E\u003Col\u003E\u003Cli\u003E\u003Cb\u003EContacts\u003C/b\u003E are the people in your account: one record per person, enriched by your integrations.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003ESegments\u003C/b\u003E group contacts by shared characteristics, such as customers who purchased in the last 30 days.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003ECampaigns\u003C/b\u003E organize your marketing around a goal. Segments (and inbound sign-ups) bring contacts into a campaign.\u003C/li\u003E\u003Cli\u003EA contact inside a campaign is a \u003Cb\u003Elead\u003C/b\u003E.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003EAssets\u003C/b\u003E such as emails, text messages, pop-ups and forms live inside the campaign and reach, or capture, its leads.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003EAutomations\u003C/b\u003E inside the campaign decide what each lead receives and when.\u003C/li\u003E\u003C/ol\u003E\u003Ctable border=\u00221\u0022 style=\u0022border-collapse: collapse; width: 100%;\u0022\u003E\u003Cthead\u003E\u003Ctr\u003E\u003Cth\u003EConcept\u003C/th\u003E\u003Cth\u003EAnswers the question\u003C/th\u003E\u003Cth\u003EExample\u003C/th\u003E\u003C/tr\u003E\u003C/thead\u003E\u003Ctr\u003E\u003Ctd\u003EContact\u003C/td\u003E\u003Ctd\u003EWho is this person?\u003C/td\u003E\u003Ctd\u003EJane Smith, jane@example.com, member since 2023\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003ESegment\u003C/td\u003E\u003Ctd\u003EWhich people share this trait?\u003C/td\u003E\u003Ctd\u003EMembers whose membership expires next month\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003ECampaign\u003C/td\u003E\u003Ctd\u003EWhat are we trying to achieve?\u003C/td\u003E\u003Ctd\u003EMembership Renewals\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003ELead\u003C/td\u003E\u003Ctd\u003EIs this person part of this campaign?\u003C/td\u003E\u003Ctd\u003EJane, as a lead in Membership Renewals\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003EAsset\u003C/td\u003E\u003Ctd\u003EWhat do we send or use to reach or capture people?\u003C/td\u003E\u003Ctd\u003ERenewal reminder email, renewal text message, renewal landing page\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003EAutomation\u003C/td\u003E\u003Ctd\u003EWhat happens, and when?\u003C/td\u003E\u003Ctd\u003EEmail 30 days before expiry, text 7 days before, stop when renewed\u003C/td\u003E\u003C/tr\u003E\u003C/table\u003E\u003Cimg class=\u0022lazy-load\u0022 data-width=\u0022912\u0022 data-height=\u0022611\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/34a487d0-5510-4095-955e-4daefec01b22.png?v=849020010\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Ch2 id=\u0022contacts\u0022\u003EContacts\u003C/h2\u003E\u003Cp\u003EA \u003Ca href=\u0022/article/wz22r27fbi-contacts\u0022\u003Econtact\u003C/a\u003E is a single person in your DailyStory account. Each person has one contact record that holds their email address, mobile number, subscription status and the history of every interaction they have had with your marketing: emails opened, links clicked, forms submitted, purchases and more.\u003C/p\u003E\u003Cp\u003EContacts are enriched with \u003Ca href=\u0022/article/vc2jmye64n-custom-contact-fields\u0022\u003Ecustom contact fields\u003C/a\u003E, many of which are added and kept in sync automatically by DailyStory\u0027s integrations with your CRM, point-of-sale, e-commerce or membership system. \u003Ca href=\u0022/article/od6p6uz801-managing-tags-placeholder\u0022\u003ETags\u003C/a\u003E provide a lightweight way to label contacts, for example \u003Ci\u003ECustomer\u003C/i\u003E, \u003Ci\u003EProspect\u003C/i\u003E or \u003Ci\u003ESent Q3 Survey\u003C/i\u003E.\u003C/p\u003E\u003Ccite class=\u0022recommended\u0022\u003E\u003Cspan class=\u0022title\u0022\u003EOne record per person\u003C/span\u003E\u003Cp\u003EDailyStory keeps a single, unified contact database. You don\u0027t maintain separate lists or audiences for different purposes; you use segments to select the contacts you need.\u003C/p\u003E\u003C/cite\u003E\u003Ch2 id=\u0022segments\u0022\u003ESegments\u003C/h2\u003E\u003Cp\u003EA \u003Ca href=\u0022/article/v1v5lti4gf-segments\u0022\u003Esegment\u003C/a\u003E is a group of contacts who share one or more common characteristics. Segments tell a campaign which contacts to include, and when you schedule an email or text message you choose the segments it is sent to.\u003C/p\u003E\u003Cp\u003EThe two most common types of segment are:\u003C/p\u003E\u003Cul\u003E\u003Cli\u003E\u003Cb\u003EDynamic segments\u003C/b\u003E are defined by search criteria, such as \u003Ci\u003Ecity is Reno\u003C/i\u003E or \u003Ci\u003Elast purchase more than 90 days ago\u003C/i\u003E. DailyStory adds and removes contacts automatically as their data changes, so the segment is always current. Learn how to \u003Ca href=\u0022/article/lxpvj9ex98-create-a-dynamic-segment-from-search\u0022\u003Ecreate a dynamic segment\u003C/a\u003E.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003EStatic segments\u003C/b\u003E contain the contacts you add or remove by hand, such as a list of attendees from an event.\u003C/li\u003E\u003C/ul\u003E\u003Cp\u003EDailyStory also creates a few specialized segments automatically, for example when you import contacts or use loyalty.\u003C/p\u003E\u003Cp\u003ESegments belong to your account, not to any single campaign. The same segment can be used by as many campaigns as you need. When a contact appears in several segments added to the same campaign, DailyStory removes the duplicates so the contact is in the campaign only once.\u003C/p\u003E\u003Ch2 id=\u0022campaigns\u0022\u003ECampaigns\u003C/h2\u003E\u003Cp\u003EA \u003Ca href=\u0022/article/tivfba1hb5-campaigns\u0022\u003Ecampaign\u003C/a\u003E is an organized set of activities working toward a goal, such as welcoming new members, promoting a seasonal sale, winning back lapsed customers or sending a monthly newsletter. Campaigns are the cornerstone of DailyStory: everything you create is associated with a campaign.\u003C/p\u003E\u003Cp\u003EThink of a campaign as a folder or a house for your marketing. It holds:\u003C/p\u003E\u003Cul\u003E\u003Cli\u003E\u003Cb\u003EThe who:\u003C/b\u003E the segments and inbound contacts that make up its leads.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003EThe what:\u003C/b\u003E the assets, such as emails, text messages, pop-ups, forms and landing pages.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003EThe when:\u003C/b\u003E scheduled sends and automations that decide what each lead receives.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003EThe results:\u003C/b\u003E reporting on opens, clicks, conversions and revenue for everything in the campaign.\u003C/li\u003E\u003C/ul\u003E\u003Cp\u003ECampaigns are long-lived. A \u003Ci\u003ENewsletter\u003C/i\u003E campaign holds every monthly newsletter you send, and a \u003Ci\u003EWelcome Series\u003C/i\u003E campaign keeps welcoming new contacts for as long as it is running. Most accounts need only a handful of campaigns. To get started quickly, use one of the \u003Ca href=\u0022/category/7fila4jp5w\u0022\u003Epre-built campaign templates\u003C/a\u003E or see \u003Ca href=\u0022/article/x284lgm51p-create-a-campaign\u0022\u003ECreating a campaign\u003C/a\u003E.\u003C/p\u003E\u003Cimg class=\u0022lazy-load\u0022 data-width=\u0022912\u0022 data-height=\u0022486\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/586d4105-a616-41f0-abfb-974bc0ceda3c.png?v=1126899907\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Ch3 id=\u0022how_dailystory_campaigns_differ_from_mailchimp\u0022\u003EHow DailyStory campaigns differ from Mailchimp\u003C/h3\u003E\u003Cp\u003EIf you are coming from an email-first platform such as Mailchimp, the word \u003Ci\u003Ecampaign\u003C/i\u003E means something different. In those tools, a campaign is usually a single email send: you create a campaign, pick an audience, send it, and the campaign is finished. Next month\u0027s newsletter is a new campaign.\u003C/p\u003E\u003Cp\u003EIn DailyStory, that single send is an \u003Cb\u003Easset\u003C/b\u003E, and the campaign is the container that holds it, along with every related message, form and automation.\u003C/p\u003E\u003Ctable border=\u00221\u0022 style=\u0022border-collapse: collapse; width: 100%;\u0022\u003E\u003Cthead\u003E\u003Ctr\u003E\u003Cth\u003E\u003C/th\u003E\u003Cth\u003EEmail-first platforms (e.g. Mailchimp)\u003C/th\u003E\u003Cth\u003EDailyStory\u003C/th\u003E\u003C/tr\u003E\u003C/thead\u003E\u003Ctr\u003E\u003Ctd\u003EWhat a campaign is\u003C/td\u003E\u003Ctd\u003EA single email send\u003C/td\u003E\u003Ctd\u003EA goal-oriented container for many assets over time\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003EMonthly newsletter\u003C/td\u003E\u003Ctd\u003EA new campaign every month\u003C/td\u003E\u003Ctd\u003EOne Newsletter campaign containing an email for each month\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003EChannels\u003C/td\u003E\u003Ctd\u003EMostly email\u003C/td\u003E\u003Ctd\u003EEmail, text messages, web push, pop-ups, forms, landing pages, QR codes and more, all in the same campaign\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003EWho receives it\u003C/td\u003E\u003Ctd\u003EAn audience or list chosen at send time\u003C/td\u003E\u003Ctd\u003ELeads brought into the campaign by segments, sign-ups or manual adds\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003EOrganizing contacts\u003C/td\u003E\u003Ctd\u003ESeparate audiences or lists\u003C/td\u003E\u003Ctd\u003EOne contact database with dynamic and static segments\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003EFollow-up\u003C/td\u003E\u003Ctd\u003EConfigured separately from the campaign\u003C/td\u003E\u003Ctd\u003EAutomations live inside the campaign and act on its leads\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003EReporting\u003C/td\u003E\u003Ctd\u003EPer send\u003C/td\u003E\u003Ctd\u003EPer asset and rolled up across the whole campaign\u003C/td\u003E\u003C/tr\u003E\u003C/table\u003E\u003Ccite class=\u0022important\u0022\u003E\u003Cspan class=\u0022title\u0022\u003EDon\u0027t create a campaign per email\u003C/span\u003E\u003Cp\u003EA common mistake for new customers is creating a new campaign for every email. Instead, create one campaign per goal and add a new email asset to it each time you send.\u003C/p\u003E\u003C/cite\u003E\u003Ch2 id=\u0022leads\u0022\u003ELeads\u003C/h2\u003E\u003Cp\u003EWhen a contact is part of a campaign, DailyStory calls that contact a \u003Cb\u003Elead\u003C/b\u003E in the campaign. A contact can be in no campaigns or in many, and has a separate lead record in each one.\u003C/p\u003E\u003Cp\u003EFor example, a customer who is in your Renewals campaign, downloaded a white paper and signed up for your newsletter is \u003Cb\u003Eone contact\u003C/b\u003E with \u003Cb\u003Ethree leads\u003C/b\u003E, one in each campaign. Each lead tracks that person\u0027s activity, progress through automations and status within that campaign specifically.\u003C/p\u003E\u003Cp\u003EContacts become leads in a campaign in three ways (see \u003Ca href=\u0022/article/71c8emgwiw-add-contacts-to-a-campaign\u0022\u003EAdd contacts to a campaign\u003C/a\u003E):\u003C/p\u003E\u003Cul\u003E\u003Cli\u003E\u003Cb\u003ESegments:\u003C/b\u003E add one or more segments to the campaign\u0027s target audience. Contacts who join a dynamic segment later are added to the campaign automatically.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003EInbound leads:\u003C/b\u003E someone converts on one of the campaign\u0027s acquisition assets, such as a pop-up, web form or text message keyword, and is added to that campaign.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003EManually:\u003C/b\u003E add individual contacts, or a selection from a search result.\u003C/li\u003E\u003C/ul\u003E\u003Ccite class=\u0022recommended\u0022\u003E\u003Cspan class=\u0022title\u0022\u003EOnly leads receive campaign messages\u003C/span\u003E\u003Cp\u003EAn email or text message in a campaign can only be sent to that campaign\u0027s leads. Add segments or leads to the campaign before scheduling its assets.\u003C/p\u003E\u003C/cite\u003E\u003Ch2 id=\u0022assets\u0022\u003EAssets\u003C/h2\u003E\u003Cp\u003EAn \u003Cb\u003Easset\u003C/b\u003E is anything you create in DailyStory to reach people or capture them. Every asset belongs to a campaign, and you add assets from the campaign\u0027s \u003Cb\u003EAssets\u003C/b\u003E tab.\u003C/p\u003E\u003Ctable border=\u00221\u0022 style=\u0022border-collapse: collapse; width: 100%;\u0022\u003E\u003Cthead\u003E\u003Ctr\u003E\u003Cth\u003EAsset\u003C/th\u003E\u003Cth\u003EPurpose\u003C/th\u003E\u003C/tr\u003E\u003C/thead\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Ca href=\u0022/article/g5d6kyabxb-create-an-email\u0022\u003EEmail\u003C/a\u003E\u003C/td\u003E\u003Ctd\u003ESend a designed email to the campaign\u0027s leads, on a schedule or from an automation\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Ca href=\u0022/article/sf7cdfvdrz-create-or-edit-a-text-message\u0022\u003EText message\u003C/a\u003E\u003C/td\u003E\u003Ctd\u003ESend an SMS or MMS message to leads who have opted in to text messages\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003EText message keyword\u003C/td\u003E\u003Ctd\u003ELet people text a keyword to your number to opt in and join the campaign\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003EWeb push notification\u003C/td\u003E\u003Ctd\u003ESend a browser notification to people who allowed notifications on your website\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003EPop-up\u003C/td\u003E\u003Ctd\u003ECapture visitors on your website with a pop-up or banner\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003EWeb form\u003C/td\u003E\u003Ctd\u003ECollect sign-ups with a form hosted by DailyStory\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Ca href=\u0022/article/dw3bqm0v03-daily-story-magic-forms\u0022\u003EMagic Form\u003C/a\u003E\u003C/td\u003E\u003Ctd\u003EConnect a form that already exists on your website to DailyStory, without rebuilding it\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003ELanding page\u003C/td\u003E\u003Ctd\u003EPublish a standalone web page for an offer or event\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003EQR code\u003C/td\u003E\u003Ctd\u003EBring people from print or in-store signage into the campaign\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Ca href=\u0022/article/qtspa412xc-tracking-links\u0022\u003EURL shortener\u003C/a\u003E\u003C/td\u003E\u003Ctd\u003ECreate trackable short links for ads, social posts and other channels\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Ca href=\u0022/article/xrhcd8830x-daily-story-autopilot-guide\u0022\u003EAutomation\u003C/a\u003E\u003C/td\u003E\u003Ctd\u003EDecide what each lead receives and when, based on triggers and conditions\u003C/td\u003E\u003C/tr\u003E\u003C/table\u003E\u003Cp\u003EAssets fall into two broad groups:\u003C/p\u003E\u003Cul\u003E\u003Cli\u003E\u003Cb\u003EMessaging assets\u003C/b\u003E, such as emails, text messages and web push notifications, reach the people who are already leads in the campaign.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003EAcquisition assets\u003C/b\u003E, such as pop-ups, web forms, Magic Forms, landing pages, QR codes, text keywords and tracking links, bring new people into the campaign as leads.\u003C/li\u003E\u003C/ul\u003E\u003Ch3 id=\u0022how_campaigns_organize_assets\u0022\u003EHow campaigns organize assets\u003C/h3\u003E\u003Cp\u003EBecause every asset belongs to a campaign, the campaign determines how the asset behaves:\u003C/p\u003E\u003Cul\u003E\u003Cli\u003E\u003Cb\u003EAudience:\u003C/b\u003E messaging assets are sent to the campaign\u0027s leads, so you choose who receives a message by choosing which segments are in the campaign.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003ELead routing:\u003C/b\u003E when someone converts on an acquisition asset, they become a lead in that asset\u0027s campaign. A Contact Us form in your \u003Ci\u003EGeneral\u003C/i\u003E campaign adds leads to \u003Ci\u003EGeneral\u003C/i\u003E, while a \u003Ci\u003ESummer Sale\u003C/i\u003E tracking link routes the same form\u0027s submissions into \u003Ci\u003ESummer Sale\u003C/i\u003E.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003EAutomation:\u003C/b\u003E automations act on the leads and assets in their own campaign. A trigger such as \u003Ci\u003Ewhen a pop-up is completed\u003C/i\u003E refers to the pop-ups in that campaign.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003EReporting:\u003C/b\u003E results from every asset roll up to the campaign, so you can see how the whole effort performed rather than piecing together individual sends.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003ELifecycle:\u003C/b\u003E disabling a campaign stops its automations while keeping its data for reporting. You can also copy a campaign, with its assets, to start a similar one, or clone it to sub-accounts.\u003C/li\u003E\u003C/ul\u003E\u003Cp\u003EIf a campaign is deleted, its assets are moved to a special \u003Cb\u003EUnassigned\u003C/b\u003E campaign so they are not lost. Use \u003Ca href=\u0022/article/global-search\u0022\u003Eglobal search\u003C/a\u003E to find any asset by name, whichever campaign it is in.\u003C/p\u003E\u003Ch2 id=\u0022automations\u0022\u003EAutomations\u003C/h2\u003E\u003Cp\u003EAn \u003Ca href=\u0022/article/xrhcd8830x-daily-story-autopilot-guide\u0022\u003Eautomation\u003C/a\u003E is a workflow that runs leads through a sequence of steps without manual work. Automations are built visually in the \u003Ca href=\u0022/article/kthrqu64p0-autopilot-designer\u0022\u003Eautomation designer\u003C/a\u003E from three kinds of blocks:\u003C/p\u003E\u003Cul\u003E\u003Cli\u003E\u003Cb\u003E\u003Ca href=\u0022/article/pffq9y943p-autopilot-triggers\u0022\u003ETriggers\u003C/a\u003E\u003C/b\u003E start the workflow, for example when a lead is added to the campaign or a form is completed.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003E\u003Ca href=\u0022/article/a31o2hmlge-autopilot-actions\u0022\u003EActions\u003C/a\u003E\u003C/b\u003E do something, for example send an email, send a text message, wait three days or add a tag.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003EConditions\u003C/b\u003E evaluate something and branch, for example \u003Ci\u003Ewas the email clicked?\u003C/i\u003E\u003C/li\u003E\u003C/ul\u003E\u003Cp\u003EEvery automation belongs to a campaign and always starts with a trigger. Most automations run once per lead, such as a welcome series. \u003Ca href=\u0022/article/ever-green-automations\u0022\u003EEvergreen automations\u003C/a\u003E can run the same lead through many times, which suits appointment reminders, form auto-replies and similar ongoing processes.\u003C/p\u003E\u003Ch2 id=\u0022putting_it_all_together\u0022\u003EPutting it all together\u003C/h2\u003E\u003Cp\u003EHere is how the concepts combine in a typical win-back program:\u003C/p\u003E\u003Col\u003E\u003Cli\u003EYour point-of-sale integration keeps each \u003Cb\u003Econtact\u003C/b\u003E\u0027s last purchase date up to date.\u003C/li\u003E\u003Cli\u003EA dynamic \u003Cb\u003Esegment\u003C/b\u003E, \u003Ci\u003ENo purchase in 90 days\u003C/i\u003E, always holds the customers who have lapsed.\u003C/li\u003E\u003Cli\u003EA \u003Ci\u003EWin Back\u003C/i\u003E \u003Cb\u003Ecampaign\u003C/b\u003E uses that segment as its target audience, so each lapsed customer becomes a \u003Cb\u003Elead\u003C/b\u003E in the campaign as soon as they qualify.\u003C/li\u003E\u003Cli\u003EThe campaign\u0027s \u003Cb\u003Eassets\u003C/b\u003E include a \u003Ci\u003EWe miss you\u003C/i\u003E email, a follow-up text message with an offer and a landing page for the offer.\u003C/li\u003E\u003Cli\u003EAn \u003Cb\u003Eautomation\u003C/b\u003E triggers when a lead is added, sends the email, waits five days, checks whether the lead purchased and sends the text message only to those who haven\u0027t.\u003C/li\u003E\u003Cli\u003ECampaign reporting shows how many customers came back and the revenue the campaign generated.\u003C/li\u003E\u003C/ol\u003E\u003Cp\u003EOnce this campaign is running, it works on its own: new lapsed customers enter it automatically, and next quarter\u0027s offer is simply another asset in the same campaign.\u003C/p\u003E","publish_status":0,"post_type":"Article","authoruid":"3dde8c16-763a-4a2b-ae0b-1d8c50c62e3d","author":{"authoruid":"3dde8c16-763a-4a2b-ae0b-1d8c50c62e3d"},"featured_image_updating":false,"meta_description":"some core concepts","display_toc":true,"has_workingcopy":false,"allow_indexing":true,"sort_order":3,"total_views":14,"date_published":"2026-10-17T19:40:00","date_updated":"2026-10-17T19:53:24.5","date_created":"2026-10-17T19:34:15.497"}}}