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      "title": "Web Push Notification Guide",
      "slug": "article/83ecg64apo-web-push-notification",
      "html": "\u003Cp\u003EWeb push notifications are clickable messages sent by a website to a user\u0027s device via the browser. Unlike email, they appear directly on the desktop or mobile lock screen, even if the user isn\u0027t currently browsing that specific site.\u003C/p\u003E\u003Cp\u003EUnlike an \u003Ca href=\u0022/article/rf6pml06vg-push-notifications\u0022\u003Eapp push notification\u003C/a\u003E, a web push notification is a feature connected to the user\u0027s web browser (such as Chrome).\u003C/p\u003E\u003Ch2 id=\u0022what_are_web_push_notifications_used_for\u0022\u003EWhat are Web Push Notifications used for?\u003C/h2\u003E\u003Cp\u003E\u0026nbsp;Web push is primarily used to drive retention and immediate action.\u003C/p\u003E\u003Cul\u003E\u003Cli\u003E\u003Cb\u003ETransactional Alerts\u003C/b\u003E: For example, notifying a user that their loyalty reward has shipped or that a \u0022Point History\u0022 entry was added.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003ETime-Sensitive Reminders\u003C/b\u003E: Alerting a user when a task completed, such as uploading a new list of contacts.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003ERe-engagement (Abandoned Cart)\u003C/b\u003E: Sending a nudge if a user left an item in their cart without redeeming it.\u003C/li\u003E\u003C/ul\u003E\u003Cp\u003EDailyStory makes use of web push notifications internally.\u003C/p\u003E\u003Ch2 id=\u0022create_a_web_push_notification\u0022\u003ECreate a Web Push Notification\u003C/h2\u003E\u003Cp\u003ETo create a Web Push Notification, navigate to \u003Cb\u003EOutbound \u0026gt; Web Push Notifications\u003C/b\u003E. Next, click the \u003Cb\u003E\u002B Create new\u003C/b\u003E button. This will open the Web Push Notification editor.\u003C/p\u003E\u003Cimg class=\u0022lazy-load\u0022 data-width=\u0022914\u0022 data-height=\u0022478\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/11cb4db3-d493-4f57-8924-b3bfcb774267.png?v=-1431026070\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Ch2 id=\u0022edit_a_web_push_notification\u0022\u003EEdit a Web Push Notification\u003C/h2\u003E\u003Cp\u003ETo edit a Web Push Notification navigate to \u003Cb\u003EOutbound \u0026gt; Web Push Notifications\u003C/b\u003E and select the Push Notification to edit.\u003C/p\u003E\u003Cp\u003EThis will open the Edit Web Push Notification screen.\u003C/p\u003E\u003Ch2 id=\u0022testing_a_web_push_notification\u0022\u003ETesting a Web Push Notification\u003C/h2\u003E\u003Cp\u003ETo test a web push notification, click the Send Test button. See the \u003Ca href=\u0022/article/xcvoulsyjk-web-push-optin-popup\u0022\u003Eweb push optin popup\u003C/a\u003E.\u003C/p\u003E\u003Ccite class=\u0022important\u0022\u003E\u003Cspan class=\u0022title\u0022\u003EImportant\u003C/span\u003E\u003Cp\u003EWhen sending a test web push notification you may be required to opt in to web push notifications in the browser.\u003C/p\u003E\u003C/cite\u003E\u003Ch2 id=\u0022sending_a_web_push_notification\u0022\u003ESending a Web Push Notification\u003C/h2\u003E\u003Cp\u003EOnce configured web push notifications can be scheduled or send using an automation.\u003C/p\u003E",
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      "post_type": "Article",
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      "meta_description": "A web push notification is an actionable message sent to a subscribed user\u0026#39;s computer. Note: to use DailyStory to send app push notifications you need to use the DailyStory REST API to register the device from your mobile app. Push Notifications are useful for sending specific messages to people directly on their phone through an existing iOS or Android app. Similar to Email Marketing and Text Message Marketing , you can use push notifications to send targeted and personalized communicat ...",
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      "total_views": 166,
      "date_published": "2022-01-03T12:31:29",
      "date_updated": "2026-01-25T17:30:35.283",
      "date_created": "2025-04-24T15:02:57.753"
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