{"Status":true,"Message":"","Response":{"post":{"postuid":"a6kif9cinn","tenantuid":"d8b744fc-2e70-4089-bb80-dd1d08f6c7b2","projectuid":"239698c5-f7eb-4574-8cc8-c6568f08b3a0","title":"Setting up Keywords for Text Message Replies","slug":"article/a6kif9cinn-setting-up-text-to-join-keywords","html":"\u003Cp\u003EA \u0022keyword\u0022 is a simple word or phrase that a customer can text to your marketing number and receive an automated response. Think: short, trackable, memorable, simple. Keywords are usually 4-7 characters and \u003Ci\u003Edo not\u003C/i\u003E include special characters like emoji\u0027s or symbols.\u003C/p\u003E\u003Cp\u003E\u003Ccite class=\u0022recommended\u0022\u003E\u003Cspan class=\u0022title\u0022\u003ERecommended\u003C/span\u003E\u003Cp\u003ETo find the phone number for customers to text back, go to your \u003Ccode\u003EAccount Settings \u0026gt; SMS Messages\u003C/code\u003Eand pick any number you have purchased.\u003C/p\u003E\u003C/cite\u003E\u003C/p\u003E\u003Ch2 id=\u0022why_use_a_keyword\u0022\u003EWhy use a keyword\u003C/h2\u003E\u003Col\u003E\u003Cli\u003EMake it easier for customers and prospects to opt-in to your SMS marketing campaigns.\u003C/li\u003E\u003Cli\u003EUse a keyword response to trigger an automated workflow.\u003C/li\u003E\u003C/ol\u003E\u003Cp\u003EPromoting relevant keywords on various marketing channels can attract more opt-ins and grow your SMS subscriber list. Keywords enable you to segment your SMS subscribers based on their interests, preferences, and location.\u003C/p\u003E\u003Ch2 id=\u0022keyword_examples\u0022\u003EKeyword examples\u003C/h2\u003E\u003Cp\u003EKeywords should be 4-7 characters, and easy to remember.\u003C/p\u003E\u003Cul\u003E\u003Cli\u003ETerms, like \u0022FREE\u0022\u003C/li\u003E\u003Cli\u003EYour business name like \u0022DAILYSTORY\u0022\u003C/li\u003E\u003Cli\u003EActions you want customers to take, like \u0022SHOP\u0022, \u0022RUN\u0022, and \u0022BUY\u0022.\u003C/li\u003E\u003C/ul\u003E\u003Ch2 id=\u0022keywords_you_should_not_use\u0022\u003EKeywords you should not use\u003C/h2\u003E\u003Cp\u003EBelow is important information regarding keywords you should not use.\u003C/p\u003E\u003Cp\u003E\u003Ccite class=\u0022warning\u0022\u003E\u003Cspan class=\u0022title\u0022\u003EWarning\u003C/span\u003E\u003Cp\u003EThere are several keywords that will prompt an automatic response from our system by default, due to carrier requirements, so you should NOT use these as keywords.\u003C/p\u003E\u003C/cite\u003E\u003C/p\u003E\u003Ch3 id=\u0022reserved_optout_keywords\u0022\u003EReserved opt-out keywords\u003C/h3\u003E\u003Cp\u003EDailyStory will send an auto-response of \u0022You are opted out of text messages from\u0026nbsp;\u003Ci\u003E\u0026lt;your account name inserted\u0026gt;\u003C/i\u003E. Reply START if you ever want to opt back in.\u0022 and the contact will be opted out of future messages.\u003C/p\u003E\u003Cul\u003E\u003Cli\u003E\u0022STOP\u0022\u003C/li\u003E\u003Cli\u003E\u0022OPT OUT\u0022\u003C/li\u003E\u003Cli\u003E\u0022QUIT\u0022\u003C/li\u003E\u003C/ul\u003E\u003Ch3 id=\u0022reserved_special_keywords\u0022\u003EReserved special keywords\u003C/h3\u003E\u003Cp\u003EDailyStory\u0026nbsp;will send an auto-response of \u0022Messages from\u0026nbsp;\u003Ci\u003E\u0026lt;your account name\u0026gt;\u003C/i\u003E and \u003Ci\u003E\u0026lt;your website\u0026gt;\u003C/i\u003E have been reported. Reply STOP if you ever want to opt-out.\u0022\u003C/p\u003E\u003Cul\u003E\u003Cli\u003E\u0022HELP\u0022\u003C/li\u003E\u003C/ul\u003E\u003Ch3 id=\u0022reserved_optin_keywords\u0022\u003EReserved opt-in keywords\u003C/h3\u003E\u003Cp\u003EDailyStory will send an auto-response\u0026nbsp;of \u0022\uD83D\uDC4D You are opted in to text messages from\u0026nbsp;\u0026nbsp;\u003Ci\u003E\u0026lt;your account name\u0026gt;\u003C/i\u003E. Reply STOP if you ever want to opt out.\u0022\u003C/p\u003E\u003Cul\u003E\u003Cli\u003E\u0022JOIN\u0022\u003C/li\u003E\u003Cli\u003E\u0022START\u0022\u003C/li\u003E\u003Cli\u003E\u0022OPT IN\u0022\u003C/li\u003E\u003Cli\u003E\u0022SUBSCRIBE\u0022\u003C/li\u003E\u003C/ul\u003E\u003Cp\u003E\u003Ccite class=\u0022recommended\u0022\u003E\u003Cspan class=\u0022title\u0022\u003ERecommended\u003C/span\u003E\u003Cp\u003EThe above auto-responses may or may not always get delivered. \u003Ca href=\u0022/article/ttkewgd9bj-10-dlc-registration\u0022\u003EIt is required by the carriers for 10DLC\u003C/a\u003E and DailyStory has obliged with these required processes and responses, but the individual carriers determine whether or not they deliver the auto-response. Auto responses do not count against your SMS credits.\u003C/p\u003E\u003C/cite\u003E\u003C/p\u003E\u003Ch2 id=\u0022how_to_create_a_keyword\u0022\u003EHow to create a keyword\u003C/h2\u003E\u003Col\u003E\u003Cli\u003ENavigate to \u003Ccode\u003EOutbound \u0026gt; Manage Keywords.\u003C/code\u003E\u003C/li\u003E\u003Cli\u003EClick \u003Ccode\u003EAdd Keyword\u003C/code\u003E from the \u003Cb\u003EManage Text Message Keywords\u003C/b\u003E page.\u003C/li\u003E\u003C/ol\u003E\u003Col\u003E\u003Cli\u003EFrom the next window, you have 4 steps to complete.Type your \u003Ccode\u003Ekeyword\u003C/code\u003E. \u003Ci\u003E(Note: the keyword does not have to be upper case.)\u003C/i\u003ESelect the \u003Ccode\u003Ecampaign\u003C/code\u003E to associate it.Type the \u003Ccode\u003Eauto-response\u003C/code\u003E message you would like sent back when the keyword is received.Optionally set if the reply should be an exact match (see FAQ below).\u003C/li\u003E\u003C/ol\u003E\u003Col\u003E\u003Cli\u003EClick the \u003Ccode\u003EAdd\u003C/code\u003E button in the bottom right. Both the incoming text and the auto-response count toward your text message credits.\u003C/li\u003E\u003C/ol\u003E\u003Ch2 id=\u0022what_happens_when_the_keyword_is_received\u0022\u003EWhat happens when the keyword is received\u003C/h2\u003E\u003Col\u003E\u003Cli\u003EThe auto-response is sent back to the contact.\u003C/li\u003E\u003Cli\u003EThe contact is added to the specified campaign.\u003C/li\u003E\u003Cli\u003EThe contact is logged as \u003Ca href=\u0022/article/pdk7w47r2m-opting-into-text-messages\u0022\u003Eopted-in to receive text messages\u003C/a\u003E.\u003C/li\u003E\u003C/ol\u003E\u003Ch2 id=\u0022using_a_keyword_in_an_automation\u0022\u003EUsing a keyword in an automation\u003C/h2\u003E\u003Cp\u003EIn addition to creating a dedicated keyword and auto-response, you can alternatively look for keywords using an automation step.\u003C/p\u003E\u003Cp\u003EFor example, you\u0027ve texted the customer and asked them to reply \u00221\u0022 to be added to a welcome campaign. When \u00221\u0022 is detected in the reply, your automation will send a follow-up text message that says:\uD83D\uDC4D \u003Ci\u003EWelcome! We\u0027ll send you coupons and offers on upcoming specials. Reply STOP if you ever want to opt-out.\u003C/i\u003E\u003C/p\u003E\u003Ch5 id=\u0022here_are_the_steps_to_achieve_the_above_example\u0022\u003EHere are the steps to achieve the above example:\u003C/h5\u003E\u003Cp\u003E1. Create a campaign. You can name it \u003Ci\u003EWelcome Campaign Keyword\u003C/i\u003E as an example.\u003C/p\u003E\u003Cp\u003E2. Add a text message to the campaign that contains the keyword you are asking for them to respond with (in our example above this was \u00221\u0022).\u003C/p\u003E\u003Cp\u003E3. Add a second text message to the campaign that contains the reply once the keyword is received. (in our example above this was the message that started with the thumbs-up emoji and then \u003Ci\u003EWelcome\u003C/i\u003E...).\u003C/p\u003E\u003Cp\u003E4. Add an automation to the campaign. Use the following steps in the automation:\u003C/p\u003E\u003Cul\u003E\u003Cli\u003ETrigger: When a text message keyword is received (insert the keyword you chose - our example as \u00221\u0022).\u003C/li\u003E\u003Cli\u003EAction: Send Text Message -\u0026gt; Select the text message from the list.\u003C/li\u003E\u003Cli\u003EAction: Add to a Campaign -\u0026gt; Choose the campaign\u003C/li\u003E\u003C/ul\u003E\u003Ch2 id=\u0022frequently_asked_questions\u0022\u003EFrequently Asked Questions\u003C/h2\u003E\u003Cp\u003EBelow are some frequently asked questions about keywords.\u003C/p\u003E\u003Ch3\u003EWhat is an exact match?\u003C/h3\u003E\u003Carticle\u003E\u003Cp\u003EBy default a keyword will not be an exact match. This is to ensure that if a keyword is used in a reply, it can be found anywhere in the reply.\u003C/p\u003E\u003Cp\u003EFor example, the keyword \u0022DISCOUNT15\u0022. \u003C/p\u003E\u003Cp\u003EWhen an exact match is disabled, \u0022I\u0027d like DISCOUNT15\u0022 would still be considered a match of the keyword. However, when an exact match is enabled, \u0022I\u0027d like DISCOUNT15\u0022 would not be an exact match.\u003C/p\u003E\u003C/article\u003E\u003Ch3\u003EDoes uppercase of the keyword matter?\u003C/h3\u003E\u003Carticle\u003E\u003Cp\u003EKeywords are often written in all caps. For example, DISCOUNT15. However, discount15 or Discount15 would both be considered matches for the keyword.\u003C/p\u003E\u003C/article\u003E{\r\n  \u0022@context\u0022: \u0022https://schema.org\u0022,\r\n  \u0022@type\u0022: \u0022FAQPage\u0022,\r\n  \u0022mainEntity\u0022: [\r\n{\r\n    \u0022@type\u0022: \u0022Question\u0022,\r\n    \u0022name\u0022: \u0022What is an exact match?\u0022,\r\n    \u0022acceptedAnswer\u0022: {\r\n    \u0022@type\u0022: \u0022Answer\u0022,\r\n    \u0022text\u0022: \u0022By default a keyword will not be an exact match. This is to ensure that if a keyword is used in a reply, it can be found anywhere in the reply. For example, the keyword \\\u0022DISCOUNT15\\\u0022. When an exact match is disabled, \\\u0022I\u0027d like DISCOUNT15\\\u0022 would still be considered a match of the keyword. However, when an exact match is enabled, \\\u0022I\u0027d like DISCOUNT15\\\u0022 would not be an exact match.\u0022\r\n    }\r\n},\r\n{\r\n    \u0022@type\u0022: \u0022Question\u0022,\r\n    \u0022name\u0022: \u0022Does uppercase of the keyword matter?\u0022,\r\n    \u0022acceptedAnswer\u0022: {\r\n    \u0022@type\u0022: \u0022Answer\u0022,\r\n    \u0022text\u0022: \u0022Keywords are often written in all caps. For example, DISCOUNT15. However, discount15 or Discount15 would both be considered matches for the keyword.\u0022\r\n    }\r\n}\r\n    ]\r\n}","publish_status":0,"post_type":"Article","author":{},"featured_image_updating":false,"meta_description":"You can view our How To video (below) or keep scrolling for step-by-step instructions:. Setting up keywords for text messages is a great way to automatically add senders to a campaign and send back a\u2026","display_toc":true,"has_workingcopy":false,"allow_indexing":true,"sort_order":15,"total_views":2898,"date_published":"2025-03-17T07:00:01","date_updated":"2026-03-19T20:08:50.697","date_created":"2025-04-24T15:02:47.87"}}}