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      "postuid": "be78d64d-9be7-4c61-8aaf-87644e7a453f",
      "tenantuid": "d8b744fc-2e70-4089-bb80-dd1d08f6c7b2",
      "projectuid": "239698c5-f7eb-4574-8cc8-c6568f08b3a0",
      "title": "Personalize an email\u2019s call to action button",
      "slug": "article/personalize-an-emails-call-to-action-button",
      "html": "\u003Cp\u003EA common question we hear from customers is, \u0022\u003Ci\u003EIs there anyway for me to personalize my CTA buttons? I know that I can change the color, font, rounded corners. But is there more I can do?\u003C/i\u003E\u0022\n\nThe short answer is yes, there is an extensive amount of \u003Ca href=\u0022https://docs.dailystory.com/article/qzdfgegk5z-personalization\u0022\u003Epersonalization\u003C/a\u003E possible using either conditional personalization logic or the \u003Ca href=\u0022https://docs.dailystory.com/article/qzdfgegk5z-personalization\u0022\u003Epersonalization widget\u003C/a\u003E in the DailyStory email designer.\n\nLet\u0027s look at some examples.\u003C/p\u003E\u003Ch2 id=\u0022personalize_cta_button_content\u0022\u003EPersonalize CTA Button Content\u003C/h2\u003E\u003Cp\u003EThe text in the default CTA button support DailyStory\u0027s personalization script:\u003C/p\u003E\u003Cfigure\u003E\u003Cimg class=\u0022lazy-load\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/8c665001babd35b4cb11a672a12e2a0b.png?v=1661481213\u0022 data-width=\u0022572\u0022 data-height=\u002282\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Cfigcaption\u003EPersonalize CTA Button Text\u003C/figcaption\u003E\u003C/figure\u003E\u003Cp\u003EWhen rendering the button each recipient\u0027s email will personalize the button using the recipient\u0027s first name. In addition to personalizing the button, the URL the button uses can also be personalized.\n\nIn the example below a custom value associated with the recipient is added to the URL:\u003C/p\u003E\u003Cfigure\u003E\u003Cimg class=\u0022lazy-load\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/c98d5f809779aa48df93d79488368d2e.png?v=1663344189\u0022 data-width=\u0022394\u0022 data-height=\u0022219\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Cfigcaption\u003ECustomize CTA URL with Personalization\u003C/figcaption\u003E\u003C/figure\u003E\u003Cp\u003EAnother, more advanced scenario, is to use conditional personalization logic, this allows logical choices of what do based on various properties for each recipient.\n\nHowever, using this style of personalization logic directly in the email is technically difficult. An easier option is to use the Personalization widget.\u003C/p\u003E\u003Ch2 id=\u0022using_the_personalization_widget_to_personalize_cta_button\u0022\u003EUsing the Personalization Widget to Personalize CTA button\u003C/h2\u003E\u003Cp\u003EThe \u003Ca href=\u0022https://docs.dailystory.com/article/5foqen0lx6-personalization-widget\u0022\u003EPersonalization widget\u003C/a\u003E is a drag-and-drop email widget included with the DailyStory email designer.\n\nThe\u0026nbsp;Personalization widget\u0026nbsp;is a special content container. Add content to the container then specify personalization rules to determine when that content is shown. The widget makes it easy to use personalization in your emails without requiring use of\u0026nbsp;\u003Ca href=\u0022https://docs.dailystory.com/article/v7ihhxexur-using-conditional-logic-with-personalization\u0022\u003Epersonalization scripts\u003C/a\u003E.\n\nIn the example below two different CTAs are shown: one for existing customers and another for new customers. The \u0022Call to Action Existing Customers\u0022 is selected and the Personalization rules state that it should be shown when the recipients Total Orders is greater than 0.\u003C/p\u003E\u003Cfigure\u003E\u003Cimg class=\u0022lazy-load\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/8f5381e9da9f37df358d110384baedcc.png?v=1693942308\u0022 data-width=\u00221024\u0022 data-height=\u0022481\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Cfigcaption\u003EDifferent CTAs using Personalization Widget\u003C/figcaption\u003E\u003C/figure\u003E\u003Cp\u003EUsing either DailyStory\u0027s personalization script or the Personalization widget, you can accomplish any and all tasks for creating personalized CTA buttons for your email recipients.\u003C/p\u003E",
      "publish_status": 0,
      "post_type": "Article",
      "featured_image_updating": false,
      "meta_description": "Personalize CTA buttons in DailyStory emails using scripting or the Personalization widget for tailored content, URLs, and conditional logic. See how it works!",
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      "sort_order": 8,
      "total_views": 119,
      "date_published": "2026-03-13T18:22:08.21",
      "date_updated": "2026-03-13T18:22:08.903",
      "date_created": "2026-03-13T18:21:44.307"
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