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    "post": {
      "postuid": "by7nndovq9",
      "tenantuid": "d8b744fc-2e70-4089-bb80-dd1d08f6c7b2",
      "projectuid": "239698c5-f7eb-4574-8cc8-c6568f08b3a0",
      "title": "Resending an Email",
      "slug": "article/by7nndovq9-resending-an-email",
      "html": "\u003Ch3\u003EResending an Email\u003C/h3\u003E\u003Cp\u003EOccasionally you will want to resend an email. For example, resending to people that did not open the original email.\u003C/p\u003E\u003Ch4\u003EUnderstanding email guardrails\u003C/h4\u003E\u003Cp\u003EDailyStory\u0026#39;s built in \u003Ca href=\u0022https://docs.dailystory.com/article/wiri8tg34r-email-sending-guardrails\u0022\u003Eemail guardrails\u003C/a\u003E prevent resending the same email to recipients who have already been send the email once. This is done purposefully to ensure you cannot accidentally send the same recipient the same email multiple times.\u003C/p\u003E\u003Ccite class=\u0022recommended\u0022\u003E\u003Cspan class=\u0022title\u0022\u003E\u003Ci class=\u0022fa-duotone fa-circle-exclamation\u0022 aria-hidden=\u0022true\u0022\u003E\u003C/i\u003ERecommended\u003C/span\u003E\u003Cp\u003EThis specifically applies to non-transactional email. \u003Ca href=\u0022https://docs.dailystory.com/article/jot4rcnoqe-transactional-email-guide\u0022\u003ETransactional emails\u003C/a\u003E have their own set of rules, but in most case transactional email should only be used for emails that meet the definition of transactional.\u003C/p\u003E\u003C/cite\u003E\u003Cp\u003EHowever, it is possible to resend an email. There are several ways to accomplish this:\u003C/p\u003E\u003Ch4\u003EResending to recipients that did not open the original email\u003C/h4\u003E\u003Cp\u003EThis option is used when you want to resend the same email, but only to recipients that did not open the original email.\u003C/p\u003E\u003Ccite class=\u0022recommended\u0022\u003E\u003Cspan class=\u0022title\u0022\u003E\u003Ci class=\u0022fa-duotone fa-circle-exclamation\u0022 aria-hidden=\u0022true\u0022\u003E\u003C/i\u003ERecommended\u003C/span\u003E\u003Cp\u003EIt\u0026#39;s important to note that \u003Ca href=\u0022https://www.dailystory.com/blog/applie-ios-email-open-rate/\u0022\u003Eopen tracking of emails isn\u0026#39;t as reliable as it once was\u003C/a\u003E.\u003C/p\u003E\u003C/cite\u003E\u003Cp\u003EWhen editing the email navigate to Advanced Options and click the \u0026#34;Resend\u0026#34; button in the Resend to non-openers section:\u003C/p\u003E\u003Cimg class=\u0022lazy-load\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/23897acc8c0a645e05af8023952533e4.png\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Cp\u003EThis open a window to set an alternative subject along with when the email should be resent:\u003C/p\u003E\u003Cimg class=\u0022lazy-load\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/a568932403ed7e7d29f733f145b5238f.png\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Cp\u003EClick the schedule button and the resend will appear in your schedule:\u003C/p\u003E\u003Cimg class=\u0022lazy-load\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/7142820ffbbf18788aae31e324712636.png\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Cp\u003EWhen this email is resent, it will only send to recipients that have already been sent the email and have not opened the email.\u003C/p\u003E\u003Ch4\u003EResending to all recipients\u003C/h4\u003E\u003Cp\u003EThe easiest and most common option for resending an email is creating a copy of the original email and resending the copy. This effectively creates a new email and bypasses the guardrail that prevents sending a duplicate email to a recipient.\u003C/p\u003E\u003Cp\u003ESimply navigate to the email to copy, scroll to the bottom and click the \u0026#34;Copy\u0026#34; button:\u003C/p\u003E\u003Cimg class=\u0022lazy-load\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/10dcf21a65f4e08ff6434cd8c7cb7a51.png\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Cp\u003ESave the email and click \u003Ca href=\u0022https://docs.dailystory.com/article/b6crj8sfja-scheduling-an-email\u0022\u003Eschedule\u003C/a\u003E it to be sent.\u003C/p\u003E\u003Ccite class=\u0022recommended\u0022\u003E\u003Cspan class=\u0022title\u0022\u003E\u003Ci class=\u0022fa-duotone fa-circle-exclamation\u0022 aria-hidden=\u0022true\u0022\u003E\u003C/i\u003ERecommended\u003C/span\u003E\u003Cp\u003EA best practice when resending an email is to change the subject line. This ensures that the new email doesn\u0026#39;t \u0026#34;thread\u0026#34; in the inbox with the previous email.\u003C/p\u003E\u003C/cite\u003E\u003Ch5\u003EResend copy to recipients that did not open the original email\u003C/h5\u003E\u003Cp\u003EAnother common use case for resending an email is to resend to people who did not open the original email. This requires creating a copy of the original email and two additional steps:\u003C/p\u003E\u003Cp\u003E\u003Cb\u003ECreate a segment for people that opened the original email\u003C/b\u003E\u003C/p\u003E\u003Cp\u003EThe first step is to create a segment of people that opened the original email. For example, below we are creating a segment of 6,021 people that opened the \u0026#34;June 2024 Newsletter 6-28-24\u0026#34; email:\u003C/p\u003E\u003Cimg class=\u0022lazy-load\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/8113b1e44efba6fc280cce41972c2666.png\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Cp\u003E\u003Cb\u003EUse the new segment as an exclude when scheduling\u003C/b\u003E\u003C/p\u003E\u003Cp\u003ENext when sending the copied email, we\u0026#39;ll use the segment created above as an exclude:\u003C/p\u003E\u003Cimg class=\u0022lazy-load\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/7f0a6af687a52489f7193393cb374c3d.png\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Cp\u003EThis ensures the email is only resent to people that did not open the original email.\u003C/p\u003E\u003Ch4\u003EResending emails using an automation\u003C/h4\u003E\u003Cp\u003EThe last option, but slightly more complicated for routine marketing emails, is to use an automation to both send and resend the email. However, this is best reserved for drip campaigns not scheduled email sends.\u003C/p\u003E\u003Cimg class=\u0022lazy-load\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/e70315c78ca10efd9637ce774644d7a0.png\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E",
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      "meta_description": "Resending an Email Occasionally you will want to resend an email. For example, resending to people that did not open the original email. Understanding email guardrails DailyStory\u0026#39;s built in email guardrails prevent resending the same email to recipients who have already been send the email once. This is done purposefully to ensure you cannot accidentally send the same recipient the same email multiple times. This specifically applies to non-transactional email. Transactional emails have  ...",
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      "date_published": "2024-08-29T11:35:50",
      "date_updated": "2025-05-16T19:16:59.25",
      "date_created": "2025-04-24T15:02:36.217"
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