{"Status":true,"Message":"","Response":{"post":{"postuid":"gu3lgahm7k","tenantuid":"d8b744fc-2e70-4089-bb80-dd1d08f6c7b2","projectuid":"239698c5-f7eb-4574-8cc8-c6568f08b3a0","title":"A/B Testing Guide","slug":"article/gu3lgahm7k-a-b-testing-guide","html":"\u003Cp\u003EA/B testing\u0026#160;(also known as\u0026#160;split testing) is a process of showing two or more variants of the same email to different segments of customers at the same time and comparing which variant drives more conversions.\u003C/p\u003E\u003Ch4\u003EWhen to use A/B testing\u003C/h4\u003E\u003Cp\u003EYou can use A/B testing for anything from testing subject lines, call-to-action buttons, link placement or content. A/B testing is a great way to increase the open and click-through rates of your marketing, and even decrease opt-outs.\u003C/p\u003E\u003Ch4\u003EHow it works\u003C/h4\u003E\u003Cul\u003E\u003Cli\u003ESelect an email or text message to test.\u003C/li\u003E\u003Cli\u003EChoose the number of variants to test.\u003C/li\u003E\u003Cli\u003EConfigure how they\u0026#39;re sent and measured.\u003C/li\u003E\u003Cli\u003ESchedule the emails or text messages to be sent.\u003C/li\u003E\u003Cli\u003EOnce the test has concluded and the winning version has been found, the system will automatically send the winning version to the rest of your list.\u003C/li\u003E\u003C/ul\u003E\u003Ch4\u003EExamples of what to test\u003C/h4\u003E\u003Cp\u003EYou can test many almost any aspect of your marketing pieces to improve results, but here are a few ideas to help you get started:\u003C/p\u003E\u003Cul\u003E\u003Cli\u003E\u003Cb\u003ESubject lines\u003C/b\u003E - your customer\u0026#39;s first impression of what\u0026#39;s inside.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003ELength\u003C/b\u003E - how much content do your customers prefer? Research shows 60-70 characters is optimal.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003EWord order\u003C/b\u003E - the order in which you place your words in the subject line or preview text matters.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003EPersonalization\u003C/b\u003E - using your customer\u0026#39;s first name, etc.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003EVisuals\u003C/b\u003E - the use and placement of images, icons and emojis.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003ECall-to-action links\u003C/b\u003E - buttons or text, placement, wording, size and coloring.\u003C/li\u003E\u003C/ul\u003E\u003Ch4\u003ETips for effective testing\u003C/h4\u003E\u003Col\u003E\u003Cli\u003EDecide what your \u0026#34;success metric\u0026#34; is; do you care more about opens or clicks?\u003C/li\u003E\u003Cli\u003ETest only one variable at a time - have a basic hypothesis you are trying to prove out.\u003C/li\u003E\u003Cli\u003ETest your variants at the same time.\u003C/li\u003E\u003Cli\u003EDon\u0026#39;t make any mid-test changes.\u003C/li\u003E\u003Cli\u003EDocument your results so you can build on what you learn.\u003C/li\u003E\u003C/ol\u003E\u003Ccite class=\u0022recommended\u0022\u003E\u003Cspan class=\u0022title\u0022\u003E\u003Ci class=\u0022fa-duotone fa-circle-exclamation\u0022 aria-hidden=\u0022true\u0022\u003E\u003C/i\u003ERecommended\u003C/span\u003E\u003Cp\u003ERemember, the ultimate goal is conversions!\u003C/p\u003E\u003C/cite\u003E\u003Ch4\u003EAccessing A/B Tests page\u003C/h4\u003E\u003Cp\u003EYou can navigate to your A/B Tests page from the home navigation menu \u003Ccode\u003ECampaigns \u0026gt; A/B Tests\u003C/code\u003E. This page displays all of your created A/B tests for both email and text messages.\u003C/p\u003E\u003Cimg class=\u0022lazy-load\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/435b0ab66830d02f3243db54caead96f.png\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Ch4\u003EA/B Tests page layout\u003C/h4\u003E\u003Cp\u003EYour A/B Tests page will display all of your created A/B tests across the platform. From the top of the page you can access the \u003Ci\u003EA/B Tests\u003C/i\u003E \u003Ci\u003EMenu\u003C/i\u003E (3 lines/hamburger menu) to quickly create a new A/B test or access our help docs.\u003C/p\u003E\u003Cp\u003EFrom the itemized list, you can see the type, status and date created. To edit or access one of A/B tests, just click on the title.\u003C/p\u003E\u003Cimg class=\u0022lazy-load\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/88e4d6a129b2d99ad843f8f19b6640a0.jpeg\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Ch4\u003EResources to help you get started with A/B Testing.\u003C/h4\u003E\u003Cul\u003E\u003Cli\u003E\u003Ca href=\u0022/article/46d6j3qd4d-email-a-b-testing\u0022\u003ECreate an A/B test for an email\u003C/a\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca href=\u0022https://docs.dailystory.com/article/4oi73c3ghy-a-b-testing-for-texts\u0022 target=\u0022_blank\u0022\u003ECreate an A/B test for a text message\u003C/a\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca href=\u0022/article/g5d6kyabxb-create-an-email\u0022\u003ECreate or edit an email\u003C/a\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca href=\u0022/article/kw4n3vdfqc-using-the-email-designer\u0022\u003EUse the email designer\u003C/a\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca href=\u0022/article/pxypifs6h8-sending-an-email\u0022\u003ESchedule an email\u003C/a\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca href=\u0022/article/wiri8tg34r-email-sending-guardrails\u0022\u003EEmail scheduling guardrails\u003C/a\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca href=\u0022/article/zwxu0xrxez-reports-guide-placeholder\u0022\u003EEmail reports\u003C/a\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca href=\u0022/article/2d1npxcdxb-frequently-asked-questions\u0022\u003EEmail frequently asked questions\u003C/a\u003E\u003C/li\u003E\u003C/ul\u003E\u003Ch4\u003ERelated articles from our blog:\u003C/h4\u003E\u003Cul\u003E\u003Cli\u003E\u003Ca href=\u0022https://www.dailystory.com/blog/9-tips-to-make-your-a-b-testing-more-effective/\u0022 target=\u0022_blank\u0022\u003E9 tips to make your A/B testing more effective\u003C/a\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca href=\u0022https://www.dailystory.com/blog/welcome-email-series-9-tips-on-how-to-engage-new-leads/\u0022\u003EWelcome email series: 9 tips on how to engage new leads\u003C/a\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca href=\u0022https://www.dailystory.com/blog/inbox-placement-9-tips-to-help-your-email-get-seen/\u0022\u003EInbox placement: 9 tips to help your email get seen\u003C/a\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca href=\u0022https://www.dailystory.com/blog/12-tips-for-email-subject-lines-that-wont-get-ignored/\u0022\u003E12 tips for email subject lines that won\u0026#8217;t get ignored\u003C/a\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca href=\u0022https://www.dailystory.com/blog/email-preheader-improve-open-rates/\u0022\u003EEmail preheader a practical guide to improving open rates\u003C/a\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca href=\u0022https://www.dailystory.com/blog/alt-text-images-email/\u0022\u003EUse alt text for images in email\u003C/a\u003E\u003C/li\u003E\u003C/ul\u003E","publish_status":0,"post_type":"Article","author":{},"featured_image_updating":false,"meta_description":"A/B testing\u0026#160;(also known as\u0026#160;split testing) is a process of showing two or more variants of the same email to different segments of customers at the same time and comparing which variant drives more conversions. When to use A/B testing You can use A/B testing for anything from testing subject lines, call-to-action buttons, link placement or content. A/B testing is a great way to increase the open and click-through rates of your marketing, and even decrease opt-outs. How it works Sele ...","display_toc":true,"has_workingcopy":false,"allow_indexing":true,"total_views":730,"date_published":"2023-07-14T13:50:32","date_updated":"2025-05-16T19:18:58.467","date_created":"2025-04-24T15:02:53.447"}}}