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    "post": {
      "postuid": "ls637h6xqg",
      "tenantuid": "d8b744fc-2e70-4089-bb80-dd1d08f6c7b2",
      "projectuid": "239698c5-f7eb-4574-8cc8-c6568f08b3a0",
      "title": "Happy Birthday Campaign",
      "slug": "article/ls637h6xqg-happy-birthday-campaign",
      "html": "\u003Cp\u003EBuilding loyalty with your customers is often as simple as celebrating milestones with them. The pre-build Happy Birthday campaign enables you to automatically send a birthday email and SMS offer to contacts on their birthday.\u003C/p\u003E\u003Ch2 id=\u0022requirements_for_using_the_happy_birthday_campaign\u0022\u003ERequirements for using the Happy birthday campaign\u003C/h2\u003E\u003Cp\u003EIn order to utilize this campaign you need to have contacts with a valid birthday field. Many of the built in integration for DailyStory include this data.\u003C/p\u003E\u003Cp\u003EEmail marketing and/or SMS marketing must also be setup.\u003C/p\u003E\u003Ch2 id=\u0022install_the_happy_birthday_campaign\u0022\u003EInstall the Happy Birthday campaign\u003C/h2\u003E\u003Cp\u003ETo install the Happy Birthday campaign navigate to All Campaigns. On the left menu click on the Templates option to bring up the campaign templates.\u003C/p\u003E\u003Cp\u003ENext, use the filter and type: happy birthday:\u003C/p\u003E\u003Cimg class=\u0022lazy-load\u0022 data-width=\u00221337\u0022 data-height=\u0022331\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/fc310498-4c57-4dd8-8b4c-243a38d59ed0.png?v=-1380888294\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Ch2 id=\u0022whats_included_in_the_campaign\u0022\u003EWhat\u0027s included in the campaign\u003C/h2\u003E\u003Cp\u003EThe campaign includes emails, an SMS, an automation and a relies on a single segment.\u003C/p\u003E\u003Ch3 id=\u0022todays_birthdays_segment\u0022\u003EToday\u0027s birthdays segment\u003C/h3\u003E\u003Cp\u003EThe campaign\u0027s automation runs when contacts are added to the \u0022Today\u0027s birthdays\u0022 segment. This is a dynamic segment that adds people when their birthday is today.\u003C/p\u003E\u003Ch3 id=\u0022happy_birthday_automation\u0022\u003EHappy birthday automation\u003C/h3\u003E\u003Cp\u003EThe campaign\u0027s automation, Happy birthday automation, runs when contacts are added to the Today\u0027s birthdays segment. Once added they are sent an email and an SMS. The automation is then configured to restart so that they will receive the email and SMS again on their next birthday.\u003C/p\u003E\u003Ch3 id=\u0022email_and_sms\u0022\u003EEmail and SMS\u003C/h3\u003E\u003Cp\u003EThe campaign includes 2 emails and 1 SMS. One email is provided as an alternative, but the email that includes a coupon is used in the automation.\u003C/p\u003E",
      "publish_status": 0,
      "post_type": "Article",
      "featured_image_updating": false,
      "meta_description": "Buildng loyalty with your customers is often as simple as celebrating milestones with them. In this article, we\u0026#39;ll walk you through setting up a campaign that wishes them a Happy Birthday every year on their birthday. In order to utilize this campaign you need to have their birthday field recorded in DailyStory. Steps we\u0026#39;ll guide you through: Creating a dynamic segment Creating a campaign Creating a text or email Creating an automation STEP 1: Create a dynamic segment Create a dynami ...",
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      "total_views": 865,
      "date_published": "2023-01-26T11:54:18",
      "date_updated": "2025-11-24T19:54:51.453",
      "date_created": "2025-04-23T17:16:57.857"
    }
  }
}