{"Status":true,"Message":"","Response":{"post":{"postuid":"q0pgudbzsg","tenantuid":"d8b744fc-2e70-4089-bb80-dd1d08f6c7b2","projectuid":"239698c5-f7eb-4574-8cc8-c6568f08b3a0","title":"Abandoned Cart Campaign","slug":"article/q0pgudbzsg-abandoned-cart-campaign","html":"\u003Cp\u003EGet your customers back after they have abandoned their cart. We\u0026#39;ll walk you through an easy way to set up an automation so you can \u0026#39;set it and forget it!\u0026#39;\u003C/p\u003E\u003Ccite class=\u0022recommended\u0022\u003E\u003Cspan class=\u0022title\u0022\u003E\u003Ci class=\u0022fa-duotone fa-circle-exclamation\u0022 aria-hidden=\u0022true\u0022\u003E\u003C/i\u003ERecommended\u003C/span\u003E\u003Cp\u003EIn order to utilize this campaign and dynamic segment, you need to be integrated with your point-of-sale or ecommerce system. The segment relies on up-to-date online cart records. See our \u003Ca href=\u0022/article/f46b72mtps-integrations-guide\u0022\u003EIntegrations Guide\u003C/a\u003E for help with connecting with other apps.\u003C/p\u003E\u003C/cite\u003E\u003Ch3\u003ESteps we\u0026#39;ll guide you through:\u003C/h3\u003E\u003Cul\u003E\u003Cli\u003ECreating a dynamic segment\u003C/li\u003E\u003Cli\u003ECreating a campaign\u003C/li\u003E\u003Cli\u003ECreating a text or email\u003C/li\u003E\u003Cli\u003ECreating an automation\u003C/li\u003E\u003C/ul\u003E\u003Ch4\u003ESTEP 1: Create a dynamic segment\u003C/h4\u003E\u003Col\u003E\u003Cli\u003EFrom the main navigation bar, navigate to \u003Ccode\u003EContacts \u0026gt; Search Contacts.\u003C/code\u003E\u003C/li\u003E\u003C/ol\u003E\u003Ccite class=\u0022recommended\u0022\u003E\u003Cspan class=\u0022title\u0022\u003E\u003Ci class=\u0022fa-duotone fa-circle-exclamation\u0022 aria-hidden=\u0022true\u0022\u003E\u003C/i\u003ERecommended\u003C/span\u003E\u003Cp\u003EIf you\u0026#39;re integrated with Shopify, this segment is auto-generated, so no need to create one!\u003C/p\u003E\u003C/cite\u003E\u003Col start=\u00222\u0022\u003E\u003Cli\u003ELook for \u003Cb\u003ECart Abandoned\u003C/b\u003E, and change it to \u003Ccode\u003EPeriod\u003C/code\u003E. Choose the period of time you want your search to focus on. We recommend some time in the previous 24 hours. Once selected, click on the green \u003Ccode\u003ESearch\u003C/code\u003E button to return your results.\u003C/li\u003E\u003C/ol\u003E\u003Cimg class=\u0022lazy-load\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/a6f67cef4407874c599e665e0b741b1c.png\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Col start=\u00223\u0022\u003E\u003Cli\u003EReview the results to make sure they return what you were expecting and then click on \u003Ccode\u003ECreate Segment\u003C/code\u003E . You\u0026#8217;ll see it automatically becomes a Dynamic Segment since it was created via search and the system will automatically add the search string needed. Name your segment, something like Abandoned Cart, and give it an optional description.\u003C/li\u003E\u003C/ol\u003E\u003Cimg class=\u0022lazy-load\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/babfefb10f37ff4248b869a70813f43d.png\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Col start=\u00224\u0022\u003E\u003Cli\u003EYou\u0026#8217;ll see it automatically becomes a Dynamic Segment since it was created via search and the system will automatically add the search string needed. Name your segment, something like Abandoned Cart and give it an optional description. Next click \u003Ccode\u003ECreate Segment\u003C/code\u003E.\u003C/li\u003E\u003C/ol\u003E\u003Cimg class=\u0022lazy-load\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/9407aeb2fa180178632a71a07d537295.png\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Col start=\u00225\u0022\u003E\u003Cli\u003EClick \u003Ccode\u003ESave \u0026amp; Close\u003C/code\u003E to finish creating your new dynamic segment.\u003C/li\u003E\u003C/ol\u003E\u003Cp\u003EClick here for more help with \u003Ca href=\u0022/article/lxpvj9ex98-create-a-dynamic-segment-from-search\u0022\u003Ecreating and working with dynamic segments.\u003C/a\u003E\u003C/p\u003E\u003Ch4\u003ESTEP 2: Create a campaign\u003C/h4\u003E\u003Col\u003E\u003Cli\u003ENavigate to \u003Ccode\u003ECampaigns \u0026gt; Create Campaign\u003C/code\u003E\u003C/li\u003E\u003Cli\u003EName the campaign Abandoned Cart.\u003C/li\u003E\u003C/ol\u003E\u003Cimg class=\u0022lazy-load\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/ebc9fb1abefed9b074ae8d0ced50e317.png\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Col start=\u00223\u0022\u003E\u003Cli\u003EOpen up \u003Ccode\u003ECampaign Settings\u003C/code\u003Eto assign contacts.\u003C/li\u003E\u003C/ol\u003E\u003Cimg class=\u0022lazy-load\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/82d667753227227cc0854a79583515c2.png\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Col start=\u00224\u0022\u003E\u003Cli\u003ENext, choose \u003Ccode\u003EExisting contacts in the following segments\u003C/code\u003E for your \u003Cb\u003ETarget Audience\u003C/b\u003E and then select the segment you just created, Abandoned Cart, from the drop-down list.\u003C/li\u003E\u003C/ol\u003E\u003Cimg class=\u0022lazy-load\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/a93c209750ce59ff907943aed86c425c.png\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Col start=\u00225\u0022\u003E\u003Cli\u003EClick \u003Ccode\u003ESave \u0026amp; Close\u003C/code\u003E to finish creating your campaign.\u003C/li\u003E\u003C/ol\u003E\u003Cp\u003EClick here for more help with \u003Ca href=\u0022/article/x284lgm51p-create-and-edit-a-campaign\u0022\u003Ecreating and working with Campaigns\u003C/a\u003E.\u003C/p\u003E\u003Ch4\u003ESTEP 3: Create response email(s) or text message(s)\u003C/h4\u003E\u003Col\u003E\u003Cli\u003EFrom within the campaign, select the \u003Cb\u003EAssets\u003C/b\u003E tab and then click \u003Ccode\u003E\u002B Add Asset.\u003C/code\u003E\u003C/li\u003E\u003Cli\u003ESelect \u003Ccode\u003ECreate an email\u003C/code\u003E or \u003Ccode\u003ECreate text message\u003C/code\u003E from the pop-up window and complete the next steps of naming and designing your messages. These will be the messages your customers receive after they have abandoned their cart.\u003C/li\u003E\u003C/ol\u003E\u003Ccite class=\u0022recommended\u0022\u003E\u003Cspan class=\u0022title\u0022\u003E\u003Ci class=\u0022fa-duotone fa-circle-exclamation\u0022 aria-hidden=\u0022true\u0022\u003E\u003C/i\u003ERecommended\u003C/span\u003E\u003Cp\u003EThese drip messages are usually text messages. 1-2 messages are typically recommended where the first message is just a reminder with no offer and the second message has an offer to complete purchase a or so later.\u003C/p\u003E\u003C/cite\u003E\u003Cp\u003ESample Message #1:\u003C/p\u003E\u003Cp\u003E\u003Ci\u003EHello from ____! You left something behind..\u003C/i\u003E\u003C/p\u003E\u003Cp\u003E\u003Ci\u003EYou\u0026#39;re so close to a new you!\u003C/i\u003E\u003C/p\u003E\u003Cp\u003E\u003Ci\u003EFinish your checkout: {{profile.shopify_abandoned_url}}\u003C/i\u003E\u003C/p\u003E\u003Cp\u003ESample Message #2:\u003C/p\u003E\u003Cp\u003E\u003Ci\u003EHi again from ____! We hope you love our product\u003C/i\u003E\u003Ci\u003Es and want to show you some love back\u003C/i\u003E\u003Ci\u003E.\u003C/i\u003E\u003C/p\u003E\u003Cp\u003E\u003Ci\u003EUse this code for 10% off to complete your purchase\u003C/i\u003E \u003Ci\u003E{{profile.shopify_abandoned_url}}\u003C/i\u003E\u003C/p\u003E\u003Col start=\u00223\u0022\u003E\u003Cli\u003EOnce you\u0026#39;ve designed your messages, click \u003Ccode\u003ESave \u0026amp; Close\u003C/code\u003E and repeat these steps for as many messages as you would like in your drip automation.\u003C/li\u003E\u003C/ol\u003E\u003Cp\u003EClick here for more help with \u003Ca href=\u0022/article/sf7cdfvdrz-create-or-edit-a-text-message\u0022\u003Ecreating text messages\u003C/a\u003E or \u003Ca href=\u0022/article/g5d6kyabxb-create-an-email\u0022\u003Ecreating an email\u003C/a\u003E with the email designer.\u003C/p\u003E\u003Ch4\u003ESTEP 4: Create an automation\u003C/h4\u003E\u003Col\u003E\u003Cli\u003EFrom within the campaign, select the \u003Cb\u003EAutomations\u003C/b\u003E tab and then click \u003Ccode\u003E\u002B Add Automation\u003C/code\u003E.\u003C/li\u003E\u003C/ol\u003E\u003Cimg class=\u0022lazy-load\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/75d5e849c2077ef6e0d0ac6bfecccd9a.png\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Col start=\u00222\u0022\u003E\u003Cli\u003ESelect \u003Ccode\u003ECreate a new automation.\u003C/code\u003E\u003C/li\u003E\u003C/ol\u003E\u003Cimg class=\u0022lazy-load\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/cd535dc7dd37f6632a2b979c6da1da00.png\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Col start=\u00223\u0022\u003E\u003Cli\u003EFrom the \u003Cb\u003ETriggers\u003C/b\u003E tab, drag and drop the trigger \u003Ccode\u003EWhen added to segment\u003C/code\u003E onto the canvas.\u003C/li\u003E\u003C/ol\u003E\u003Cimg class=\u0022lazy-load\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/d5eb0e38caa9aedac669f0ccfaba5f1b.png\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Col start=\u00224\u0022\u003E\u003Cli\u003ESelect the trigger once dropped so the Properties box is displayed and choose the segment you just created, called Abandoned Cart, and click \u003Ccode\u003EUpdate\u003C/code\u003E.\u003C/li\u003E\u003C/ol\u003E\u003Cimg class=\u0022lazy-load\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/cd0f10346d4fa2862aaf598889cc75b1.png\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Col start=\u00225\u0022\u003E\u003Cli\u003ENext, from the \u003Cb\u003ETriggers\u003C/b\u003E tab again, drag and drop the trigger \u003Ccode\u003EWhen time has passed\u003C/code\u003E onto the canvas overlapping the previous step. You will see a blue drop when it\u0026#39;s safe to drop.\u003C/li\u003E\u003Cli\u003EFrom the properties box, select the initial time frame you\u0026#39;d like to pass after their cart is considered abandoned and then click on \u003Ccode\u003EUpdate\u003C/code\u003E. In this example, it\u0026#39;s \u003Cb\u003E1 day\u003C/b\u003E. Typically you want this to be sometime in the first 12-24 hours.\u003C/li\u003E\u003C/ol\u003E\u003Cimg class=\u0022lazy-load\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/fe45dd42064a85a5b991d1e94b28f46b.png\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Col start=\u00227\u0022\u003E\u003Cli\u003EFrom the \u003Cb\u003EActions\u003C/b\u003E tab, drag and drop the action \u003Ccode\u003ESend a text message\u003C/code\u003E or \u003Ccode\u003ESend an email\u003C/code\u003E onto the canvas overlapping the previous step so it will drop into place.\u003C/li\u003E\u003Cli\u003EFrom the Properties window for the selected action, choose the text message or email to send and any sending preferences. Once selected, click \u003Ccode\u003EUpdate\u003C/code\u003E.\u003C/li\u003E\u003C/ol\u003E\u003Cimg class=\u0022lazy-load\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/19627a46741e605740805f56a03fb4e8.png\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Col start=\u00226\u0022\u003E\u003Cli\u003ERepeat these steps for as many drip messages you want to be sent.\u003C/li\u003E\u003Cli\u003EYour final steps are to click \u003Ccode\u003ESave\u003C/code\u003E and name the automation. You can give it an optional description as well. We recommend you use the description to say what is happening in the automation. For example, \u003Ci\u003ETriggers text drips when cart is abandoned.\u003C/i\u003E\u003C/li\u003E\u003Cli\u003EClick the back arrow \u003Ccode\u003E\u0026lt;--\u003C/code\u003E to return to the automation settings.\u003C/li\u003E\u003C/ol\u003E\u003Cimg class=\u0022lazy-load\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/75d3432d4b33cbb716d4c07126e0aa44.png\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Col start=\u00229\u0022\u003E\u003Cli\u003EFrom the settings screen, click on \u003Ccode\u003E\u002BAdd Trigger\u003C/code\u003E from the \u003Cb\u003ECancellation Triggers\u003C/b\u003E section. Select the \u003Ccode\u003ERemove contact from automation when cart is purchased\u003C/code\u003E. Next, be sure to turn on the automation.\u003C/li\u003E\u003C/ol\u003E\u003Cimg class=\u0022lazy-load\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/c9e9fff4b18881fb96293751b1970406.png\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Cp\u003EYou\u0026#39;re all set!\u003C/p\u003E\u003Cp\u003EAs soon as new customers are added to the segment they will automatically populate as Leads in the campaign and run through the automation to receive your messages.\u003C/p\u003E\u003Cp\u003EClick here for more help with \u003Ca href=\u0022/article/xrhcd8830x-daily-story-autopilot-guide\u0022\u003Ecreating automations.\u003C/a\u003E\u003C/p\u003E","publish_status":0,"post_type":"Article","author":{},"featured_image_updating":false,"meta_description":"Setup an automated campaign to nudge customers who\u0027ve left items in their cart.","display_toc":true,"has_workingcopy":false,"allow_indexing":true,"total_views":582,"date_published":"2023-01-26T11:47:06","date_updated":"2025-05-16T19:10:28.55","date_created":"2025-04-23T17:16:53.53"}}}