{"Status":true,"Message":"","Response":{"post":{"postuid":"q9kanmfpxr","tenantuid":"d8b744fc-2e70-4089-bb80-dd1d08f6c7b2","projectuid":"239698c5-f7eb-4574-8cc8-c6568f08b3a0","title":"QR Codes","slug":"article/q9kanmfpxr-qr-codes-guide","html":"\u003Cp\u003EQR Codes, or \u0022Quick Response Codes\u0022, are types of barcodes that can easily be scanned by a mobile phone or other reader. They are a powerful tool and act as a bridge to connect physical and digital marketing.\u003C/p\u003E\u003Cp\u003EIf you have customers visit any sort of physical location or run marketing, such as commercials or ads in print, QR codes are powerful tool to help your customers find your website or subscribe to your content more quickly.\u003C/p\u003E\u003Ch2 id=\u0022how_it_works\u0022\u003EHow it works\u003C/h2\u003E\u003Cimg class=\u0022lazy-load\u0022 data-width=\u0022882\u0022 data-height=\u0022251\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/864fe65e227a9f9bddddf8a738db37e6.png\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Ch2 id=\u0022what_qr_codes_can_store\u0022\u003EWhat QR Codes can store\u003C/h2\u003E\u003Cul\u003E\u003Cli\u003EText - any plain text\u003C/li\u003E\u003Cli\u003EURLs - will open the URL when scanned\u003C/li\u003E\u003Cli\u003EPhone number - will call a number when scanned\u003C/li\u003E\u003Cli\u003EEmail - will compose an email when scanned\u003C/li\u003E\u003Cli\u003ESMS message - will compose an SMS when scanned\u003C/li\u003E\u003Cli\u003EContact vcard - will load contact details\u003C/li\u003E\u003Cli\u003EAnd more - WiFi, GEO locations, proprietary data, etc.\u003C/li\u003E\u003C/ul\u003E\u003Ch2 id=\u0022why_use_a_qr_code\u0022\u003EWhy use a QR Code\u003C/h2\u003E\u003Col\u003E\u003Cli\u003EScanning is easier than typing\u003C/li\u003E\u003Cli\u003EQR codes are contactless\u003C/li\u003E\u003Cli\u003ESimilar to link tracking, you can track QR Code URL scans\u003C/li\u003E\u003Cli\u003EDigitize traditional marketing: email/text, flyers, email, etc.\u003C/li\u003E\u003Cli\u003ESupported by nearly all modern mobile phones now\u003C/li\u003E\u003C/ol\u003E\u003Ccite class=\u0022recommended\u0022\u003E\u003Cspan class=\u0022title\u0022\u003ERecommended\u003C/span\u003E\u003Cp\u003EAfter you have created your QR code, you can swap out the destination URL anytime.\u0026nbsp;\u003C/p\u003E\u003C/cite\u003E\u003Ch2 id=\u0022examples_of_where_to_use_qr_codes\u0022\u003EExamples of where to use QR Codes\u003C/h2\u003E\u003Cp\u003EThere are many places and reasons to use QR Codes for your marketing. Here are a few ideas to get you started:\u003C/p\u003E\u003Cul\u003E\u003Cli\u003E\u003Cb\u003ERetail store / location / event\u003C/b\u003E - message alerts, newsletter signups, menu, download your app, grab name tag details.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003EPrint Marketing\u003C/b\u003E - scan to get a coupon, more information, download your app, scan to call.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003EDigital Marketing\u003C/b\u003E - scan for discount, to opt-in to SMS or email, scan to call, download our app, webinars.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003EPersonalization\u003C/b\u003E - using your customer\u0027s first name, etc.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003EVisuals\u003C/b\u003E - the use and placement of images, icons and emojis.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003ECall-to-action links\u003C/b\u003E - buttons or text, placement, wording, size and coloring.\u003C/li\u003E\u003C/ul\u003E\u003Ch2 id=\u0022finding_your_qr_codes\u0022\u003EFinding your QR Codes\u003C/h2\u003E\u003Cp\u003EYou can navigate to your QR Codes page from the home navigation menu \u003Ccode\u003EInbound \u0026gt; QR Codes\u003C/code\u003E. This page displays all of your created QR Codes for both email and text messages.\u003C/p\u003E\u003Cimg class=\u0022lazy-load\u0022 data-width=\u0022685\u0022 data-height=\u0022501\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/fd4b405a9cb1155105bef29b642a15c8.png\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Ch2 id=\u0022qr_codes_page_layout\u0022\u003EQR Codes page layout\u003C/h2\u003E\u003Cp\u003EYour QR Codes page will display all of your created QR Codes across the platform. From the top of the page you can access the \u003Ci\u003EQR Codes\u003C/i\u003E \u003Ci\u003EMenu\u003C/i\u003E (3 lines/hamburger menu) to create a new QR Code, access your deleted QR Codes in the trash or access our help docs.\u003C/p\u003E\u003Cp\u003EFrom the itemized list, you can see the type, number of scans, last updated date and what campaign it\u0027s associated with. To edit or access one of QR Codes, just click on the title. You can also create a new one by clicking on the \u003Ccode\u003E\u002B CREATE QR CODE\u003C/code\u003E link.\u003C/p\u003E\u003Cimg class=\u0022lazy-load\u0022 data-width=\u00221046\u0022 data-height=\u0022380\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/62ffc28c211a7d9edeec43aaf550be04.png\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Ch2 id=\u0022using_a_qr_code_in_print\u0022\u003EUsing a QR code in print\u003C/h2\u003E\u003Cp\u003EIf you plan to use a QR code in printed material we recommend using the highest possible resolution.\u003C/p\u003E\u003Cp\u003EThe default resolution is set to 1000 x 1000 pixels (equivalent to 300 DPI). However, you can scale the resolution up to as high as 2000 x 2000 pixels.\u003C/p\u003E\u003Cp\u003EThe downloaded image type is a PNG. A PNG image is lossless, which simply means that when it is resized it does not lose any of the information about the image. If the image is saved later as a JPG and resized, this can cause the image to blur; as a JPG is lossy compression.\u003C/p\u003E\u003Cp\u003EWhen editing a QR code for print, we recommend using Photoshop or another photo editing tool to ensure the QR code image is properly scaled.\u003C/p\u003E\u003Ch2 id=\u0022creating_a_qr_code\u0022\u003ECreating a QR code\u003C/h2\u003E\u003Cp\u003EThere are several ways QR codes are created in DailyStory.\u003C/p\u003E\u003Cul\u003E\u003Cli\u003EUsing the QR Code builder\u003C/li\u003E\u003Cli\u003EFrom a Tracking Link\u003C/li\u003E\u003C/ul\u003E\u003Ccite class=\u0022recommended\u0022\u003E\u003Cspan class=\u0022title\u0022\u003ERecommended\u003C/span\u003E\u003Cp\u003EIf you want to be able to track the number of scans associated with a URL, stop here and create the QR Code from a tracking link. Once you create a QR Code from the code builder, you can\u2019t associate it back to an existing trackable URL link.\u003C/p\u003E\u003C/cite\u003E\u003Ch3 id=\u0022creating_a_qr_code_using_the_qr_code_builder\u0022\u003ECreating a QR code using the QR Code builder\u003C/h3\u003E\u003Col\u003E\u003Cli\u003EFrom the navigation menu, click on \u003Ccode\u003EInbound \u0026gt; QR Codes\u003C/code\u003E.\u003C/li\u003E\u003Cli\u003EClick \u003Ccode\u003E\u002B Create new\u003C/code\u003E\u003C/li\u003E\u003Cli\u003E\u003Ccode\u003E\u003C/code\u003EAssign the QR Code to a campaign.\u003C/li\u003E\u003Cli\u003EGive it a friendly name.\u003C/li\u003E\u003Cli\u003EChoose what type of data you want the QR Code to store and activate.\u003C/li\u003E\u003C/ol\u003E\u003Cul\u003E\u003Cli\u003E\u003Cb\u003EURL\u003C/b\u003E: opens their default web browser and opens the assigned URL.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003EEmail\u003C/b\u003E: creates a ready to send email with a To, Subject and Body from their email.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003EPhone\u003C/b\u003E: calls the loaded phone number.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003ESMS\u003C/b\u003E: creates a ready to send text message to the number you choose from their phone.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003EText\u003C/b\u003E: custom text content.\u003C/li\u003E\u003C/ul\u003E\u003Col start=\u00226\u0022\u003E\u003Cli\u003EOptionally, you can choose to add your logo and adjust the QR Code\u0027s image resolution quality and even customize the color!\u003C/li\u003E\u003C/ol\u003E\u003Cimg class=\u0022lazy-load\u0022 data-width=\u00221009\u0022 data-height=\u0022598\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/464b47ba4a16e91752444b9957c9776f.png\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Col start=\u00227\u0022\u003E\u003Cli\u003EClick \u003Ccode\u003ESave Changes\u003C/code\u003E and download your QR Code to start using in your marketing!\u003C/li\u003E\u003C/ol\u003E\u003Ch2 id=\u0022automatically_create_a_qr_code_from_a_url_shortener\u0022\u003EAutomatically create a QR code from a URL shortener\u003C/h2\u003E\u003Cp\u003EIn order to be able to track the number of scans from a QR Code, you will want to create the QR Code from a \u003Ca href=\u0022/article/qtspa412xc-tracking-links\u0022\u003EURL Shortener\u003C/a\u003E. So, you must create the URL Shortener first.\u003C/p\u003E\u003Cp\u003ETo create a URL Shortener, navigate to \u003Ccode\u003EInbound \u0026gt; URL Shorteners\u003C/code\u003E. From here you can either enter a URL and press return or click \u0026nbsp;\u003Ccode\u003E\u002B Create\u003C/code\u003E\u0026nbsp;in the main URL Shortener menu and create a new shortened URL.\u003C/p\u003E\u003Ch3 id=\u0022url_shortener_automatically_includes_a_qr_code\u0022\u003EURL Shortener automatically includes a QR code\u003C/h3\u003E\u003Cp\u003EOnce you click \u003Cb\u003ECreate\u003C/b\u003E the editor will generate the URL Shortener and a QR Code. \u003C/p\u003E\u003Cp\u003EWhen people scan your QR Code, they will be redirected to the Destination URL.\u003C/p\u003E\u003Cimg class=\u0022lazy-load\u0022 data-width=\u00221016\u0022 data-height=\u0022610\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/171e29c7-bf4d-4d57-aaa8-507d8f1be909.png?v=-1436491832\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Cp\u003E\u003C/p\u003E","publish_status":0,"post_type":"Article","authoruid":"3dde8c16-763a-4a2b-ae0b-1d8c50c62e3d","author":{"authoruid":"3dde8c16-763a-4a2b-ae0b-1d8c50c62e3d"},"featured_image_updating":false,"meta_description":"Learn how QR Codes work, what they store, and how to use them for marketing. Discover practical QR code tips, examples, and helpful resources.","keywords":"QR Codes;barcode;mobile scanning;marketing;URL tracking;print marketing;contactless;QR Code builder;URL shortener;image resolution","display_toc":true,"has_workingcopy":false,"allow_indexing":true,"sort_order":0,"total_views":3455,"date_published":"2025-07-30T21:56:00","date_updated":"2026-03-25T17:02:09.95","date_created":"2025-04-24T15:02:15.853"}}}