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      "title": "Retargeting Pixel",
      "slug": "article/s6bixca338-what-is-a-retargeting-pixel",
      "html": "\u003Cp\u003EA retargeting pixel is typically a few lines of JavaScript or HTML provided by your advertisement provider, such as Facebook. This code is used by advertisers to allow them to display targeted ads as you visit sites within their ad network. Effectively enabling you to retarget those potential customers with your ads.\u003C/p\u003E\u003Cp\u003EA common example, is to visit a website for a product such as a new barbecue grill. Later, when you visit another website that is part of the ad network, such as CNN.com, you may be shown an ad for the barbecue grill your viewed. This is the basics of retargeting.\u003C/p\u003E\u003Cp\u003EIf you run ads, you should include your retargeting pixels in DailyStory. When added to DailyStory your retargeting pixels are automatically added to \u003Ca href=\u0022/article/z2l32rh39p-landing-pages\u0022\u003Elanding pages\u003C/a\u003E and clicked \u003Ca href=\u0022/article/qtspa412xc-tracking-links\u0022\u003Etracking links\u003C/a\u003E.\u003C/p\u003E\u003Cp\u003EFor example, you share a link to some great industry research through a Twitter post and you are a customer of Google AdWords. After adding the Google AdWords tracking pixel in DailyStory you create an \u003Ca href=\u0022/article/qtspa412xc-tracking-links\u0022\u003Elink\u003C/a\u003E to the industry research you want to share. You then publish a tweet with that link. When people click on your tweeted link visitors will receive your Google AdWords pixel and later when viewing web sites that are part of the Google Ads network your targeted ad can be shown to that visitor -- even though they never visited your website!\u003C/p\u003E\u003Cp\u003ERetargeting is a powerful tool to help you connect with potential customers.\u003C/p\u003E\u003Ch3\u003EAdd a retargeting pixel\u003C/h3\u003E\u003Cp\u003ETo add a retargeting pixel to DailyStory, first copy the retargeting pixel code from your provider. Next, navigate to \u003Ccode\u003EAccount Settings \u0026gt; Retargeting Pixels\u003C/code\u003E, under the \u003Cb\u003ESETUP\u003C/b\u003E section.\u003C/p\u003E\u003Cimg class=\u0022lazy-load\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/4498fa5addf7257edfa09aa058401a23.png\u0022 style=\u0022max-width: 200px;\u0022 alt=\u0022\u0022/\u003E\u003Cp\u003EThis will show a list of any retargeting pixels:\u003C/p\u003E\u003Cimg class=\u0022lazy-load\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/fc07cf19aad7cac4fa2dca14d5b38a75.png\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Cp\u003ETo add a new retargeting pixel, click the hamburger menu and click the \u003Ccode\u003EAdd Retargeting Pixel\u003C/code\u003E button. This opens the editor:\u003C/p\u003E\u003Cimg class=\u0022lazy-load\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/0ff7d2250be5e51e923ea32c8c49c724.png\u0022 style=\u0022max-width: 300px;\u0022 alt=\u0022\u0022/\u003E\u003Cp\u003EEnter a name and paste your retargeting pixel code from your advertiser into the text area.\u003C/p\u003E\u003Ch3\u003EEdit a retargeting pixel\u003C/h3\u003E\u003Cp\u003ETo edit a retargeting pixel, navigate to \u003Ccode\u003EAccount Settings \u0026gt; Retargeting Pixels\u003C/code\u003E and click on the retargeting pixel to edit.\u003C/p\u003E\u003Cp\u003EWhen you share a link in email, Twitter, LinkedIn or other websites and that link does not go back to your website you miss an opportunity to market to a potential customer.\u003C/p\u003E\u003Ch3\u003ERelated articles from our blog\u003C/h3\u003E\u003Cul\u003E\u003Cli\u003E\u003Ca href=\u0022https://www.dailystory.com/features/link-retargeting-visitor-remarketing/\u0022\u003EGrow your Audience with Link Retargeting\u003C/a\u003E\u003C/li\u003E\u003C/ul\u003E",
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      "date_published": "2025-05-17T20:30:00.687",
      "date_updated": "2025-05-17T20:30:00.693",
      "date_created": "2025-04-24T15:03:27.757"
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