{"Status":true,"Message":"","Response":{"post":{"postuid":"ttkewgd9bj","tenantuid":"d8b744fc-2e70-4089-bb80-dd1d08f6c7b2","projectuid":"239698c5-f7eb-4574-8cc8-c6568f08b3a0","title":"10DLC Registration","slug":"article/ttkewgd9bj-10-dlc-registration","html":"\u003Cp\u003E\u003Cb\u003E10DLC registration is a process for associating your business with your\u0026nbsp;\u003C/b\u003E\u003Ca href=\u0022https://www.dailystory.com/sms-marketing/\u0022\u003E\u003Cb\u003ESMS marketing\u003C/b\u003E\u003C/a\u003E\u003Cb\u003E\u0026nbsp;traffic.\u003C/b\u003E\u0026nbsp;More specifically, it registers your ten digit long code (10DLC) sending numbers with the phone carriers and help you stay in compliance.\u003C/p\u003E\u003Ccite class=\u0022recommended\u0022\u003E\u003Cspan class=\u0022title\u0022\u003ERecommended\u003C/span\u003E\u003Cp\u003E10DLC is required. As of February 1, 2025 all SMS/MMS traffic requires 10DLC registration.\u003C/p\u003E\u003C/cite\u003E\u003Cp\u003ERegistration is managed by an industry organization called the Campaign Registry and your company only needs to register once. You can \u003Ca href=\u0022https://www.dailystory.com/blog/a2p-10dlc-requirement-for-sms-marketing/\u0022\u003Elearn more about 10 DLC and its requirements here\u003C/a\u003E.\u003C/p\u003E\u003Cp\u003EPrior to registering, we recommend reviewing the Frequently Asked Questions below.\u003C/p\u003E\u003Ch2 id=\u0022preparing_for_10dlc_registration\u0022\u003EPreparing for 10DLC registration\u003C/h2\u003E\u003Cp\u003EPrior to starting your 10DLC registration you\u0027ll need the following:\u003C/p\u003E\u003Ch3 id=\u0022url_to_your_terms_of_service\u0022\u003EURL to your Terms of Service\u003C/h3\u003E\u003Cp\u003EPlease add your terms of service URL to your Account Settings URLs.\u003C/p\u003E\u003Cp\u003ENavigate to \u003Ccode\u003EAccount Settings\u003C/code\u003E and find the Important URLs section and add your terms of service URL:\u003C/p\u003E\u003Cimg class=\u0022lazy-load\u0022 data-width=\u0022522\u0022 data-height=\u0022165\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/76ef480ff5f3805b9e2b7071a2d941b7.png\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Ch3 id=\u0022terms_of_service_requirements\u0022\u003ETerms of Service requirements\u003C/h3\u003E\u003Cp\u003EThe following details must be present in your terms and conditions:\u003C/p\u003E\u003Cul\u003E\u003Cli\u003E\u003Cb\u003EProgram (brand) name\u003C/b\u003E\u003C/li\u003E\u003Cli\u003E\u003Cb\u003EMessage frequency disclosure\u003C/b\u003E (not required for single-message programs)\u003C/li\u003E\u003Cli\u003E\u003Cb\u003EProduct description\u003C/b\u003E\u003C/li\u003E\u003Cli\u003E\u003Cb\u003ECustomer care contact information\u003C/b\u003E\u003C/li\u003E\u003Cli\u003E\u003Cb\u003EOpt-out instructions\u003C/b\u003E (not required for single-message programs)\u003C/li\u003E\u003Cli\u003E\u003Cb\u003E\u0022Message and data rates may apply\u0022 disclosure\u003C/b\u003E\u003C/li\u003E\u003C/ul\u003E\u003Cp\u003EWe\u0027ve provided some \u003Ca href=\u0022https://www.dailystory.com/blog/sms-marketing-sample-terms-of-service/\u0022\u003Esample terms and conditions for SMS marketing\u003C/a\u003E.\u003C/p\u003E\u003Cp\u003EAdditionally, you must provide a clear way for customers to opt-in and opt-out of your SMS marketing. For example:\u003C/p\u003E\u003Cimg class=\u0022lazy-load\u0022 data-width=\u0022799\u0022 data-height=\u0022203\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/9f6b72b2d1513ad003e1dc83d74ae0b4.png\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Ch3 id=\u0022url_to_your_privacy_policy\u0022\u003EURL to your privacy policy\u003C/h3\u003E\u003Cp\u003EPlease add your privacy policy URL to your Account Settings URLs.\u003C/p\u003E\u003Cp\u003ENavigate to \u003Ccode\u003EAccount Settings\u003C/code\u003E and find the Important URLs section and add your privacy policy URL:\u003C/p\u003E\u003Cimg class=\u0022lazy-load\u0022 data-width=\u0022522\u0022 data-height=\u0022165\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/2ac5802dca563429c9a9d6b2f5ef95ad.png\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Ch2 id=\u0022registering_your_business\u0022\u003ERegistering your business\u003C/h2\u003E\u003Cp\u003EDailyStory makes it simple to register your business for 10DLC within your DailyStory account. \u003C/p\u003E\u003Cp\u003EA Standard registration has a \u003Cb\u003Eone-time $100 registration fee\u003C/b\u003E and an \u003Cb\u003Eongoing $20/month fee\u003C/b\u003E. Both of these fees are paid to the carriers on your behalf and billed to your method of payment on file as a separate monthly charge. DailyStory may waive some or all of these fees depending up on your account type.\u003C/p\u003E\u003Col\u003E\u003Cli\u003ENavigate to \u003Ccode\u003EAccount Settings \u0026gt; SMS Marketing 10DLC\u003C/code\u003E.\u003C/li\u003E\u003C/ol\u003E\u003Ccite class=\u0022warning\u0022\u003E\u003Cspan class=\u0022title\u0022\u003EWarning\u003C/span\u003E\u003Cp\u003EThe details that you provide in this process determine the registration approval status and the throughput capabilities of your 10DLC campaign. Make sure that the information that you provide is accurate, e.g. your EIN matches your legal business name.\u003C/p\u003E\u003C/cite\u003E\u003Col start=\u00222\u0022\u003E\u003Cli\u003EComplete all form fields. \u003Cb\u003ENote: all fields are required\u003C/b\u003E. See below for help with what each field is asking for and any tips or guidelines.\u003C/li\u003E\u003Cli\u003EOnce you\u0027ve completed the form, click on the \u003Ccode\u003ESubmit for Review\u003C/code\u003E button. This will alert our DailyStory team and you will see the \u003Cb\u003ESUBMITTED APPLICATION\u003C/b\u003E status.\u003C/li\u003E\u003C/ol\u003E\u003Cimg class=\u0022lazy-load\u0022 data-width=\u00221094\u0022 data-height=\u00221013\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/bf5b98b52f2b1e3393e3c3c783953205.png\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Col start=\u00224\u0022\u003E\u003Cli\u003EOnce our team has reviewed your application and submitted it for approval, you will see the status bar for \u003Cb\u003EAPPLICATION APPROVED\u003C/b\u003E. Once the provider approves the application, you will see the final status 10DLC REGISTRATION COMPLETE highlighted.\u003C/li\u003E\u003C/ol\u003E\u003Cimg class=\u0022lazy-load\u0022 data-width=\u00221104\u0022 data-height=\u0022272\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/006889639a2508732118ca1b3c532fbf.png\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Ch3 id=\u0022form_field_explanations\u0022\u003EForm field explanations\u003C/h3\u003E\u003Ch4 id=\u0022contact_information_section\u0022\u003EContact Information Section\u003C/h4\u003E\u003Cul\u003E\u003Cli\u003E\u003Cb\u003ECompany Name,\u003C/b\u003E enter the company name as listed on your EIN or Tax ID. Be sure there is no restricted content in your company name.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003EEIN\u003C/b\u003E or \u003Cb\u003ETax ID,\u003C/b\u003E enter your company\u0027s EIN or tax ID.If you\u0027re registering a US or non-US entity that has an IRS Employer Identification Number (EIN), enter your nine-digit EIN. \u003Ci\u003EPlease remember to also include the dash.\u003C/i\u003E The legal company name, EIN, and physical address that you enter must all match the company information that is registered with the IRS.If you\u0027re registering a Canadian entity, enter your federal or provincial Corporation number. Don\u0027t enter the Business Number (BN) provided by the CRA. The legal company name, Corporation number, and physical address that you enter must all match the company information that is registered with Corporations Canada.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003ECompany Phone Number,\u003C/b\u003E enter the main number for your company line.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003ECompany Email,\u003C/b\u003E enter your company\u0027s email address where someone can be reached. Be sure there is no restricted content in your email address and it is not a Gmail address. When possible, it should be an address that matches your company domain. For instance, \u003Ci\u003Ehello@dailystory.com\u003C/i\u003E.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003ECompany website\u003C/b\u003E, enter the full URL of your company\u0027s website. Include \u0022http://\u0022 or \u0022https://\u0022 at the beginning of the address. Be sure there is no restricted content in your company\u0027s URL.\u003C/li\u003E\u003C/ul\u003E\u003Ch4 id=\u0022company_addressandnbspsection\u0022\u003ECompany Address\u0026nbsp;Section\u003C/h4\u003E\u003Cul\u003E\u003Cli\u003E\u003Cb\u003ECompany\u003C/b\u003E\u0026nbsp;\u003Cb\u003EAddress/Street\u003C/b\u003E, enter the physical street address associated with your company.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003ECompany\u003C/b\u003E\u0026nbsp;\u003Cb\u003ECity\u003C/b\u003E, enter the city where the physical address is located.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003ECompany\u003C/b\u003E\u0026nbsp;\u003Cb\u003EState\u003C/b\u003E, enter the state or region where the address is located.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003ECompany\u003C/b\u003E\u0026nbsp;\u003Cb\u003EPostal Code\u003C/b\u003E, enter the ZIP or postal code for the address.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003ECompany Country\u003C/b\u003E, choose from the drop-down.\u003C/li\u003E\u003C/ul\u003E\u003Ch4 id=\u0022company_about_section\u0022\u003ECompany About Section\u003C/h4\u003E\u003Cul\u003E\u003Cli\u003E\u003Cb\u003ECompany\u003C/b\u003E \u003Cb\u003EVertical\u003C/b\u003E, choose the category that best describes the company you\u0027re registering.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003ECompany\u003C/b\u003E\u0026nbsp;\u003Cb\u003EType\u003C/b\u003E, choose the category that best describes the company you\u0027re registering.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003EExample text messages,\u003C/b\u003E During the registration process you will be asked to provide several example text messages. We recommend providing examples that are generic but represent the types of messages you intend to send. We recommend using simple, clean messages for your samples. We do not recommend including any direct URLs.\u0026nbsp;\u003C/li\u003E\u003C/ul\u003E\u003Cp\u003ERather messages, like. \u003Ci\u003E\u0022...get BOGO when you complete your purchase [URL HERE]...\u0022\u003C/i\u003E should be used.\u003C/p\u003E\u003Ch2 id=\u002210dlc_registration_statuses\u0022\u003E10DLC registration statuses\u003C/h2\u003E\u003Cp\u003EWhen we register your company, one of two statuses is returned: either\u0026nbsp;\u003Cb\u003EUnverified\u003C/b\u003E\u0026nbsp;or\u0026nbsp;\u003Cb\u003EVerified\u003C/b\u003E. If the status for your company registration is\u0026nbsp;\u003Cb\u003EUnverified\u003C/b\u003E, it means that there was an issue with your registration. For example, the Registered Company Name that you provided might not exactly match the registered name of the company associated with the Tax ID that you provided.\u003C/p\u003E\u003Cp\u003EIf the status for your company registration is\u0026nbsp;\u003Cb\u003EVerified\u003C/b\u003E, then the registration details you provided were accurate.\u003C/p\u003E\u003Ch2 id=\u0022sending_restricted_sms\u0022\u003ESending Restricted SMS\u003C/h2\u003E\u003Cp\u003ESome businesses are more restricted in the type of SMS content allowed, such as \u003Ca href=\u0022https://www.dailystory.com/glossary/shaft/\u0022\u003ESHAFT brands\u003C/a\u003E. SMS is still allowed, but as a \u0027restricted sender.\u0027 This includes requiring age verification and one-time password recipient verification.\u003C/p\u003E\u003Cp\u003EIf you see the following banner in your SMS designer, your account has restricted sending capabilities.\u003C/p\u003E\u003Cimg class=\u0022lazy-load\u0022 data-width=\u00221006\u0022 data-height=\u002294\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/11b5446b-8846-4ce8-b448-fcacf84fa77f.png\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Cp\u003EDailyStory facilitates restricted SMS traffic by sending messages as notifications/updates over a registered 10DLC or toll-free number. When the URL for the notification is clicked on, the recipient is sent a birthday validation.\u003C/p\u003E\u003Cp\u003EWe\u0027ll show 4 buttons:\u003C/p\u003E\u003Cimg class=\u0022lazy-load\u0022 data-width=\u0022610\u0022 data-height=\u0022332\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/6b6867e9-d427-4da6-897f-b8531d125efa.png?v=116749082\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Cp\u003EIf the user\u0027s birthday is not show and they click \u0022Not Shown\u0022 they\u0027ll get the content. If the user\u0027s birthday is shown and they click it, they\u0027ll get the content.\u003C/p\u003E\u003Cp\u003EIf they click an incorrect option they cannot access the content.\u003C/p\u003E\u003Cp\u003EThe message is sent as an MMS and \u003Cb\u003Erequires 4 credits\u003C/b\u003E. The message includes your account\u0027s logo, along with a simple message, e.g. \u0022New unread message available: https://smslinks.co/vv6a1aab Reply STOP to opt out\u0022.\u003C/p\u003E\u003Ch3 id=\u0022below_are_the_steps\u0022\u003EBelow are the steps\u003C/h3\u003E\u003Cp\u003EThe steps below outline how restricted senders text messages are sent and delivered.\u003C/p\u003E\u003Col\u003E\u003Cli\u003E\u003Cb\u003ECreate and schedule your text message\u003C/b\u003E\u003C/li\u003E\u003C/ol\u003E\u003Cp\u003EAdd content, images as normal. Including full personalization. You will see this banner in your text message editor page and can ignore if you have received written approval from our team.\u003C/p\u003E\u003Cimg class=\u0022lazy-load\u0022 data-width=\u00221006\u0022 data-height=\u002294\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/0fd8e070-b7bf-472b-a14b-46ea98caa9aa.png\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Col start=\u00222\u0022\u003E\u003Cli\u003E\u003Cb\u003EA text message is sent to your recipients that includes your logo and account name\u003C/b\u003E\u003C/li\u003E\u003C/ol\u003E\u003Cp\u003EThis is a notification message sent over a 10DLC registered number.\u003C/p\u003E\u003Cimg class=\u0022lazy-load\u0022 data-width=\u0022294\u0022 data-height=\u0022206\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/7a334fa2c0be623f73ed078361818433.png\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Col start=\u00223\u0022\u003E\u003Cli\u003E\u003Cb\u003EOnce the URL is clicked the recipient is redirected to a page\u003C/b\u003E\u003C/li\u003E\u003C/ol\u003E\u003Cp\u003EOn this page they are required to confirm their birthday validation. This process will only be required once every 60 days, as long as the customer is utilizing the same device to receive messages.\u0026nbsp;\u003Ca href=\u0022https://vimeo.com/1099805824?share=copy\u0022 target=\u0022_blank\u0022\u003EHere is a screen recording of what the customer will experience.\u003C/a\u003E\u003C/p\u003E\u003Col start=\u00224\u0022\u003E\u003Cli\u003E\u003Cb\u003ERedirected to landing page\u003C/b\u003E\u003C/li\u003E\u003C/ol\u003E\u003Cp\u003EAfter successfully authenticating, they are redirected to a landing page that shows the content of the personalized text message. This landing page can contain as much content as you choose, in addition to an MMS.\u003C/p\u003E\u003Ch2 id=\u0022frequently_asked_questions\u0022\u003EFrequently Asked Questions\u003C/h2\u003E\u003Cp\u003EBelow are frequently asked questions about 10DLC:\u003C/p\u003E\u003Csection class=\u0022faq\u0022\u003E\u003Ch3\u003EWhat is 10DLC?\u003C/h3\u003E\u003Carticle\u003E\u003Cp\u003E10 DLC allows businesses to send approved A2P (Application to Person) messaging traffic over local phone numbers, also known as \u201Clong codes\u201D. Messages sent through DailyStory are considered A2P messaging.\u003C/p\u003E\u003Cp\u003EOnce registered with 10DLC customers will be able to send messages at a higher volume with less filtering.\u0026nbsp;\u003C/p\u003E\u003C/article\u003E\u003C/section\u003E\u003Csection class=\u0022faq\u0022\u003E\u003Ch3\u003EDo I need to register for 10DLC?\u003C/h3\u003E\u003Carticle\u003E\u003Cp\u003E\u0026nbsp; Yes, as of February 1, 2025\u0026nbsp;\u003Cb\u003Eall SMS/MMS traffic must be 10DLC registered.\u003C/b\u003E\u003C/p\u003E\u003C/article\u003E\u003C/section\u003E\u003Csection class=\u0022faq\u0022\u003E\u003Ch3\u003EWhat is A2P 10DLC compliance?\u003C/h3\u003E\u003Carticle\u003E\u003Cp\u003EIn early 2021 phone carriers (AT\u0026amp;T, Verizon, etc.) restricted SMS marketing by rejecting messages as \u201Ccarrier violations\u201D. At the same time they have also added new surcharges for A2P 10DLC text messaging. And, simultaneously introduced new business registration requirements for A2P 10DLC SMS marketing.\u003C/p\u003E\u003Cp\u003EThe telecommunication carriers state they are \u201Cupdating their systems to\u0026nbsp;delivery better quality and lower filtering\u201D for certain businesses that use 10DLC A2P.\u003C/p\u003E\u003Cp\u003EAnd, just like any message sent through DailyStory, the message cannot contain any S.H.A.F.T. (Sex, Hate, Alcohol, Firearms or Tobacco) content.\u003C/p\u003E\u003C/article\u003E\u003C/section\u003E\u003Csection class=\u0022faq\u0022\u003E\u003Ch3\u003EAre there any fees associated with 10DLC?\u003C/h3\u003E\u003Carticle\u003E\u003Cp\u003EYes, each campaign registration will incur a one-time registration fee of $100. This fee is charged by the carriers, not by DailyStory. However, DailyStory will pay for it on your behalf and it will appear on your next invoice. Additionally, there is a $20/month 10DLC fee, also charged by the carriers, which will be added to your monthly invoice. DailyStory may waive some or all of these fees depending upon your account.\u003C/p\u003E\u003C/article\u003E\u003C/section\u003E\u003Csection class=\u0022faq\u0022\u003E\u003Ch3\u003EWill registration impact my deliverability?\u003C/h3\u003E\u003Carticle\u003E\u003Cp\u003EYes, registered traffic has 99%\u002B deliverability.\u003C/p\u003E\u003C/article\u003E\u003C/section\u003E\u003Csection class=\u0022faq\u0022\u003E\u003Ch3\u003EWhat happens if I don\u0027t complete the registration?\u003C/h3\u003E\u003Carticle\u003E\u003Cp\u003EIf you do not complete a 10DLC registration your messaging traffic is sent as unregistered and is blocked by downstream carriers.\u003C/p\u003E\u003C/article\u003E\u003C/section\u003E\u003Csection class=\u0022faq\u0022\u003E\u003Ch3\u003EWhat if I don\u0027t have an Employee Identification Number (EIN)?\u003C/h3\u003E\u003Carticle\u003E\u003Cp\u003EAn employee identification number (EIN) is required to complete the 10DLC registration process.\u003C/p\u003E\u003C/article\u003E\u003C/section\u003E\u003Csection class=\u0022faq\u0022\u003E\u003Ch3\u003EWhat if my business name or website URL has restricted content in it?\u003C/h3\u003E\u003Carticle\u003E\u003Cp\u003EIf your business name or URL has restricted content you will need to register your business as a DBA under a altered name.\u003C/p\u003E\u003C/article\u003E\u003C/section\u003E\u003Csection class=\u0022faq\u0022\u003E\u003Ch3\u003ECan I use a Gmail address as my business email in the application?\u003C/h3\u003E\u003Carticle\u003E\u003Cp\u003ENo, do not use a @gmail address in your application. We recommend using a business email address. An email address from @gmail.com is considered an anonymous email address and will be rejected.\u003C/p\u003E\u003C/article\u003E\u003C/section\u003E\u003Csection class=\u0022faq\u0022\u003E\u003Ch3\u003EWhat does this mean for the content of my text messages?\u003C/h3\u003E\u003Carticle\u003E\u003Cp\u003EIt is very important that messages are sent to opted-in subscribers and contain content that is clean. Attempts to include restricted content either as text or images will result in your messages getting blocked and then ultimately may result in your entire account getting blocked by the carriers (preventing any future delivery).\u003C/p\u003E\u003C/article\u003E\u003C/section\u003E\u003Csection class=\u0022faq\u0022\u003E\u003Ch3\u003EDoes this change how many phone numbers I need?\u003C/h3\u003E\u003Carticle\u003E\u003Cp\u003ENo, you will continue to utilize the numbers you\u0027ve already purchased. However, there is no need for multiple sending numbers.\u003C/p\u003E\u003C/article\u003E\u003C/section\u003E\u003Csection class=\u0022faq\u0022\u003E\u003Ch3\u003EWill the cost of my messages change?\u003C/h3\u003E\u003Carticle\u003E\u003Cp\u003EThere will potentially be cost savings for sending registered 10DLC traffic as a restricted sender. The cost of each message will be 4 credits, or around $0.05/each message.\u0026nbsp;\u003C/p\u003E\u003C/article\u003E\u003C/section\u003E\u003Csection class=\u0022faq\u0022\u003E\u003Ch3\u003EWhat if I don\u2019t want to participate?\u003C/h3\u003E\u003Carticle\u003E\u003Cp\u003EWe understand that you may not wish to participate in 10DLC registration. While we understand this, please know that not participating in 10DLC will prevent your message delivery.\u003C/p\u003E\u003C/article\u003E\u003C/section\u003E\u003Cp\u003E\u003Cbr\u003E\u003C/p\u003E\r\n\u003Cscript type=\u0022application/ld\u002Bjson\u0022\u003E\r\n{\r\n  \u0022@context\u0022: \u0022https://schema.org\u0022,\r\n  \u0022@type\u0022: \u0022FAQPage\u0022,\r\n  \u0022mainEntity\u0022: [\r\n{\r\n    \u0022@type\u0022: \u0022Question\u0022,\r\n    \u0022name\u0022: \u0022What is 10DLC?\u0022,\r\n    \u0022acceptedAnswer\u0022: {\r\n    \u0022@type\u0022: \u0022Answer\u0022,\r\n    \u0022text\u0022: \u002210 DLC allows businesses to send approved A2P (Application to Person) messaging traffic over local phone numbers, also known as \u201Clong codes\u201D. Messages sent through DailyStory are considered A2P messaging. Once registered with 10DLC customers will be able to send messages at a higher volume with less filtering.\u0026nbsp;\u0022\r\n    }\r\n},\r\n{\r\n    \u0022@type\u0022: \u0022Question\u0022,\r\n    \u0022name\u0022: \u0022Do I need to register for 10DLC?\u0022,\r\n    \u0022acceptedAnswer\u0022: {\r\n    \u0022@type\u0022: \u0022Answer\u0022,\r\n    \u0022text\u0022: \u0022\u0026nbsp; Yes, as of February 1, 2025\u0026nbsp; all SMS/MMS traffic must be 10DLC registered.\u0022\r\n    }\r\n},\r\n{\r\n    \u0022@type\u0022: \u0022Question\u0022,\r\n    \u0022name\u0022: \u0022What is A2P 10DLC compliance?\u0022,\r\n    \u0022acceptedAnswer\u0022: {\r\n    \u0022@type\u0022: \u0022Answer\u0022,\r\n    \u0022text\u0022: \u0022In early 2021 phone carriers (AT\u0026amp;T, Verizon, etc.) restricted SMS marketing by rejecting messages as \u201Ccarrier violations\u201D. At the same time they have also added new surcharges for A2P 10DLC text messaging. And, simultaneously introduced new business registration requirements for A2P 10DLC SMS marketing. The telecommunication carriers state they are \u201Cupdating their systems to\u0026nbsp;delivery better quality and lower filtering\u201D for certain businesses that use 10DLC A2P. And, just like any message sent through DailyStory, the message cannot contain any S.H.A.F.T. (Sex, Hate, Alcohol, Firearms or Tobacco) content.\u0022\r\n    }\r\n},\r\n{\r\n    \u0022@type\u0022: \u0022Question\u0022,\r\n    \u0022name\u0022: \u0022Are there any fees associated with 10DLC?\u0022,\r\n    \u0022acceptedAnswer\u0022: {\r\n    \u0022@type\u0022: \u0022Answer\u0022,\r\n    \u0022text\u0022: \u0022Yes, each campaign registration will incur a one-time registration fee of $100. This fee is charged by the carriers, not by DailyStory. However, DailyStory will pay for it on your behalf and it will appear on your next invoice. Additionally, there is a $20/month 10DLC fee, also charged by the carriers, which will be added to your monthly invoice. DailyStory may waive some or all of these fees depending upon your account.\u0022\r\n    }\r\n},\r\n{\r\n    \u0022@type\u0022: \u0022Question\u0022,\r\n    \u0022name\u0022: \u0022Will registration impact my deliverability?\u0022,\r\n    \u0022acceptedAnswer\u0022: {\r\n    \u0022@type\u0022: \u0022Answer\u0022,\r\n    \u0022text\u0022: \u0022Yes, registered traffic has 99%\u002B deliverability.\u0022\r\n    }\r\n},\r\n{\r\n    \u0022@type\u0022: \u0022Question\u0022,\r\n    \u0022name\u0022: \u0022What happens if I don\u0027t complete the registration?\u0022,\r\n    \u0022acceptedAnswer\u0022: {\r\n    \u0022@type\u0022: \u0022Answer\u0022,\r\n    \u0022text\u0022: \u0022If you do not complete a 10DLC registration your messaging traffic is sent as unregistered and is blocked by downstream carriers.\u0022\r\n    }\r\n},\r\n{\r\n    \u0022@type\u0022: \u0022Question\u0022,\r\n    \u0022name\u0022: \u0022What if I don\u0027t have an Employee Identification Number (EIN)?\u0022,\r\n    \u0022acceptedAnswer\u0022: {\r\n    \u0022@type\u0022: \u0022Answer\u0022,\r\n    \u0022text\u0022: \u0022An employee identification number (EIN) is required to complete the 10DLC registration process.\u0022\r\n    }\r\n},\r\n{\r\n    \u0022@type\u0022: \u0022Question\u0022,\r\n    \u0022name\u0022: \u0022What if my business name or website URL has restricted content in it?\u0022,\r\n    \u0022acceptedAnswer\u0022: {\r\n    \u0022@type\u0022: \u0022Answer\u0022,\r\n    \u0022text\u0022: \u0022If your business name or URL has restricted content you will need to register your business as a DBA under a altered name.\u0022\r\n    }\r\n},\r\n{\r\n    \u0022@type\u0022: \u0022Question\u0022,\r\n    \u0022name\u0022: \u0022Can I use a Gmail address as my business email in the application?\u0022,\r\n    \u0022acceptedAnswer\u0022: {\r\n    \u0022@type\u0022: \u0022Answer\u0022,\r\n    \u0022text\u0022: \u0022No, do not use a @gmail address in your application. We recommend using a business email address. An email address from @gmail.com is considered an anonymous email address and will be rejected.\u0022\r\n    }\r\n},\r\n{\r\n    \u0022@type\u0022: \u0022Question\u0022,\r\n    \u0022name\u0022: \u0022What does this mean for the content of my text messages?\u0022,\r\n    \u0022acceptedAnswer\u0022: {\r\n    \u0022@type\u0022: \u0022Answer\u0022,\r\n    \u0022text\u0022: \u0022It is very important that messages are sent to opted-in subscribers and contain content that is clean. Attempts to include restricted content either as text or images will result in your messages getting blocked and then ultimately may result in your entire account getting blocked by the carriers (preventing any future delivery).\u0022\r\n    }\r\n},\r\n{\r\n    \u0022@type\u0022: \u0022Question\u0022,\r\n    \u0022name\u0022: \u0022Does this change how many phone numbers I need?\u0022,\r\n    \u0022acceptedAnswer\u0022: {\r\n    \u0022@type\u0022: \u0022Answer\u0022,\r\n    \u0022text\u0022: \u0022No, you will continue to utilize the numbers you\u0027ve already purchased. However, there is no need for multiple sending numbers.\u0022\r\n    }\r\n},\r\n{\r\n    \u0022@type\u0022: \u0022Question\u0022,\r\n    \u0022name\u0022: \u0022Will the cost of my messages change?\u0022,\r\n    \u0022acceptedAnswer\u0022: {\r\n    \u0022@type\u0022: \u0022Answer\u0022,\r\n    \u0022text\u0022: \u0022There will potentially be cost savings for sending registered 10DLC traffic as a restricted sender. The cost of each message will be 4 credits, or around $0.05/each message.\u0026nbsp;\u0022\r\n    }\r\n},\r\n{\r\n    \u0022@type\u0022: \u0022Question\u0022,\r\n    \u0022name\u0022: \u0022What if I don\u2019t want to participate?\u0022,\r\n    \u0022acceptedAnswer\u0022: {\r\n    \u0022@type\u0022: \u0022Answer\u0022,\r\n    \u0022text\u0022: \u0022We understand that you may not wish to participate in 10DLC registration. While we understand this, please know that not participating in 10DLC will prevent your message delivery.\u0022\r\n    }\r\n}\r\n    ]\r\n}\r\n\u003C/script\u003E","publish_status":0,"post_type":"Article","authoruid":"3dde8c16-763a-4a2b-ae0b-1d8c50c62e3d","author":{"authoruid":"3dde8c16-763a-4a2b-ae0b-1d8c50c62e3d","name":"Rob Howard"},"featured_image_updating":false,"meta_description":"Register your business for 10DLC to send compliant, high-deliverability SMS/MMS via long codes. Learn registration steps, fees, and requirements.","keywords":"10DLC registration; SMS marketing; Campaign Registry; Terms of Service; Privacy Policy; Business registration; A2P compliance; 10DLC fees; Message deliverability; Restricted SMS","display_toc":true,"has_workingcopy":false,"allow_indexing":true,"sort_order":7,"total_views":2902,"date_published":"2025-08-27T17:36:00","date_updated":"2026-03-19T20:57:50.07","date_created":"2025-04-24T15:02:50.863"}}}