{"Status":true,"Message":"","Response":{"post":{"postuid":"uoblcdhcj5","tenantuid":"d8b744fc-2e70-4089-bb80-dd1d08f6c7b2","projectuid":"239698c5-f7eb-4574-8cc8-c6568f08b3a0","title":"Using Subscriber Topics","slug":"article/uoblcdhcj5-using-subscription-preferences","html":"\u003Cp\u003ESubscriber topics allow contacts to identify the type of communication they wish to receive. This is a useful option when contacts wish to opt out of some marketing but continue to receive communication on other topics.\u003C/p\u003E\u003Ch2 id=\u0022advanced_opt_out_options\u0022\u003EAdvanced Opt Out Options\u003C/h2\u003E\u003Cp\u003ESubscriber topics help prevent contacts from opting out of all communication by presenting options to enable subscribers to self-select the topics they are interested in and unsubscribe from others.\u003C/p\u003E\u003Ch3 id=\u0022example_use_of_subscriber_topics\u0022\u003EExample use of subscriber topics\u003C/h3\u003E\u003Cp\u003EFor example, you may send content in the following topics:\u003C/p\u003E\u003Cul\u003E\u003Cli\u003EFitness and Walking\u003C/li\u003E\u003Cli\u003ERecipes and Nutrition\u003C/li\u003E\u003Cli\u003EVictory Stories and Weight Loss\u003C/li\u003E\u003C/ul\u003E\u003Cp\u003EUsing subscriber topics, a contact can choose to receive \u0022Recipes and Nutrition\u0022 messages while opting out of all other outbound messaging.\u003C/p\u003E\u003Ccite class=\u0022recommended\u0022\u003E\u003Cspan class=\u0022title\u0022\u003ERecommended\u003C/span\u003E\u003Cp\u003ESubscriber topics are disabled until a subscription preference is added.\u003C/p\u003E\u003C/cite\u003E\u003Cp\u003EIt is important to note that the use of subscription topics adds additional complexity. It requires you to identify the subscription topic(s) for a campaign.\u003C/p\u003E\u003Ch2 id=\u0022how_subscriber_topics_work\u0022\u003EHow Subscriber Topics work\u003C/h2\u003E\u003Cp\u003EA subscriber topic enables opting out of content that the contact does not wish to receive.\u003C/p\u003E\u003Cp\u003EFor example, if a contact sets a top preference to \u0022Recipes and Nutrition,\u0022 they are effectively opting out of any content not associated with \u0022Recipes and Nutrition.\u0022\u003C/p\u003E\u003Cp\u003ESubscriber topics are applied at the campaign level once subscriber topics are created.\u003C/p\u003E\u003Ch2 id=\u0022adding_a_subscriber_topic\u0022\u003EAdding a Subscriber Topic\u003C/h2\u003E\u003Col\u003E\u003Cli\u003ETo add subscriber topics, navigate to \u003Ccode\u003EContacts \u0026gt; Manage Subscriber Topics\u003C/code\u003E,\u003C/li\u003E\u003Cli\u003EClick the button the \u003Ccode\u003EAdd Topic\u003C/code\u003E to add subscriber topic:\u003C/li\u003E\u003C/ol\u003E\u003Cimg class=\u0022lazy-load\u0022 data-width=\u00221211\u0022 data-height=\u0022919\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/573da93f303d287306fd1dcfbe47c83e.png\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Cp\u003ETo edit a subscriber topic, you can click the name and change the name and description.\u003C/p\u003E\u003Ch3 id=\u0022tips_on_subscriber_topics\u0022\u003ETips on Subscriber Topics\u003C/h3\u003E\u003Cp\u003EA good subscription top is:\u003C/p\u003E\u003Cul\u003E\u003Cli\u003EClear and simple, e.g. \u0022Newsletters\u0022\u003C/li\u003E\u003Cli\u003EIncludes a description with the type of content and frequency it will be sent\u003C/li\u003E\u003C/ul\u003E\u003Cp\u003EFor example:\u003C/p\u003E\u003Cp\u003E\u003Cb\u003ERecipes and Nutrition\u003C/b\u003E -\u0026nbsp;Each Tuesday, you\u0027ll get dietitian-approved recipes and nutrition advice delivered to your inbox. Our team of experts will teach you everything you need to know about nutrition, common diets and the different nutrients your body needs. Plus, they\u0027ll serve up tasty recipes you\u0027ll love, no matter your dietary preferences.\u003C/p\u003E\u003Cp\u003EA subscriber can clearly discern what the content is about and the frequency (every Tuesday) for when the content is sent.\u003C/p\u003E\u003Ch2 id=\u0022removing_subscriber_topics\u0022\u003ERemoving Subscriber Topics\u003C/h2\u003E\u003Cp\u003ESubscription topics that are not used (no contacts have opted out) may be deleted. However, if a contact has opted into a given topic, that topic cannot be deleted.\u003C/p\u003E\u003Ch2 id=\u0022apply_subscriber_topics_to_a_campaign\u0022\u003EApply Subscriber Topics to a Campaign\u003C/h2\u003E\u003Cp\u003EOnce subscriber topics have been created, you will need to \u003Ca href=\u0022https://docs.dailystory.com/article/tivfba1hb5-campaigns\u0022\u003Eedit your campaigns\u003C/a\u003E where subscriber topics should be applied.\u003C/p\u003E\u003Ccite class=\u0022recommended\u0022\u003E\u003Cspan class=\u0022title\u0022\u003ERecommended\u003C/span\u003E\u003Cp\u003EIf no subscriber topics exist, the Subscriber Topics option when editing the campaign is not shown.\u003C/p\u003E\u003C/cite\u003E\u003Cimg class=\u0022lazy-load\u0022 data-width=\u00221210\u0022 data-height=\u00221059\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/608f751dbc57d1e596223a021ec04365.png\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Cp\u003EWhen subscriber topics do exist, you can configure as follows:\u003C/p\u003E\u003Cul\u003E\u003Cli\u003E\u003Cb\u003ENo subscriber topic selected:\u003C/b\u003E All campaign recipients are eligible to receive outbound content. Recipients that have a topic specified \u003Cb\u003Ewill not\u003C/b\u003E receive any content.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003EOne or more subscriber topics selected:\u003C/b\u003E All campaign recipients are eligible to receive outbound content. Recipients who have a topic specified and do not match a topic target of the campaign will not receive any content. However, recipients that do have a topic specified and a topic matches with the configured campaign preference will receive outbound content from that campaign.\u003C/li\u003E\u003C/ul\u003E\u003Ch2 id=\u0022email_subscriber_topics_optin\u0022\u003EEmail Subscriber Topics Opt-in\u003C/h2\u003E\u003Cp\u003EIn addition to the unsubscribe \u003Ca href=\u0022/article/a4lb0y1tdn-email-merge-tags\u0022\u003Emerge tag\u003C/a\u003E, there is a subscriber preferences merge tag:\u003C/p\u003E\u003Cp\u003E\u003Ccode\u003E*|SUBSCRIBER_PREFERENCES|*\u003C/code\u003E\u003C/p\u003E\u003Cp\u003EThis merge tag is replaced with the URL to the subscriber preferences screen in DailyStory when the email is sent.\u003C/p\u003E\u003Cp\u003EThe preferences are also shown if the recipient clicks Unsubscribe.\u003C/p\u003E\u003Ccite class=\u0022recommended\u0022\u003E\u003Cspan class=\u0022title\u0022\u003ERecommended\u003C/span\u003E\u003Cp\u003EThe subscriber preferences merge tag is automatically built into the email footer in the DailyStory email designer.\u003C/p\u003E\u003C/cite\u003E\u003Cp\u003EWhen clicked the recipient sees the following in their browser:\u003C/p\u003E\u003Cimg class=\u0022lazy-load\u0022 data-width=\u0022702\u0022 data-height=\u0022814\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/f101970b70063de235d431edb9bbe1d6.png\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Cp\u003EThe email recipient can check or uncheck which content they wish to receive.\u003C/p\u003E","publish_status":0,"post_type":"Article","authoruid":"3dde8c16-763a-4a2b-ae0b-1d8c50c62e3d","author":{"authoruid":"3dde8c16-763a-4a2b-ae0b-1d8c50c62e3d"},"featured_image_updating":false,"meta_description":"Subscriber topics allow contacts to identify the type of communication they wish to receive. This is a useful option when contacts wish to opt out of some content but continue to receive other content. Subscriber topics help prevent contacts from opting out of all communication. For example, you may send content in the following topics: Fitness and Walking Recipes and Nutrition Victory Stories and Weight Loss Using subscriber topics, a contact can choose to receive \u0026#34;Recipes and Nutrition ...","display_toc":true,"has_workingcopy":false,"allow_indexing":true,"sort_order":7,"total_views":705,"date_published":"2024-08-22T13:30:08","date_updated":"2026-01-26T18:34:28.337","date_created":"2025-04-23T17:16:43.573"}}}