{"Status":true,"Message":"","Response":{"post":{"postuid":"wiii2gcjpe","tenantuid":"d8b744fc-2e70-4089-bb80-dd1d08f6c7b2","projectuid":"239698c5-f7eb-4574-8cc8-c6568f08b3a0","title":"Paid Search Summary Report","slug":"article/wiii2gcjpe-paid-search-summary-report","html":"\u003Ch3\u003EPaid Search Summary Reports Homepage\u003C/h3\u003E\u003Cp\u003EThe summary report for a paid search requires \u003Ca href=\u0022/article/yjhmjf0b03-tracking-link-options\u0022\u003Eintegration with Google or Bing Ad platforms.\u003C/a\u003E\u003C/p\u003E\u003Cp\u003EFrom the paid search reports homepage, you will find a visual summary of Key Performance Indicators within a selected time frame. The default time frame is the current month to date.\u003C/p\u003E\u003Cp\u003ETo choose a time frame, click the calendar drop down menu and select a set time frame or a custom range and click \u003Ccode\u003EApply\u003C/code\u003E.\u003C/p\u003E\u003Cimg class=\u0022lazy-load\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/a1aa881118128155a1a5d61d4aa7b81d.png\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Cp\u003EThe following metrics are reported and visually represented:\u003C/p\u003E\u003Cul\u003E\u003Cli\u003ETotal Clicks: the total number of click throughs on your ad.\u003C/li\u003E\u003Cli\u003ETotal Unique Clicks: the total number of unqique people that clicked on your ad.\u003C/li\u003E\u003Cli\u003EMCL Conversion Rate: Marketing Captured Lead - an inquiry becomes an MCL when you confirm a match with your ideal customer profile (ICP).\u003C/li\u003E\u003Cli\u003EMQL Conversion Rate: Marketing Qualified Lead - MCL becomes an MQL when a prospect meets a predetermined qualifier and require one-to-one nurturing.\u003C/li\u003E\u003C/ul\u003E","publish_status":0,"post_type":"Article","author":{},"featured_image_updating":false,"meta_description":"Paid Search Summary Reports Homepage The summary report for a paid search requires integration with Google or Bing Ad platforms. From the paid search reports homepage, you will find a visual summary of Key Performance Indicators within a selected time frame. The default time frame is the current month to date. To choose a time frame, click the calendar drop down menu and select a set time frame or a custom range and click Apply . The following metrics are reported and visually represented: T ...","display_toc":true,"has_workingcopy":false,"allow_indexing":true,"total_views":479,"date_published":"2022-04-27T13:00:04","date_updated":"2025-05-16T19:22:41.137","date_created":"2025-04-24T15:03:24.733"}}}