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      "postuid": "wiii2gcjpe",
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      "projectuid": "239698c5-f7eb-4574-8cc8-c6568f08b3a0",
      "title": "Paid Search Summary Report",
      "slug": "article/wiii2gcjpe-paid-search-summary-report",
      "html": "\u003Ch3\u003EPaid Search Summary Reports Homepage\u003C/h3\u003E\u003Cp\u003EThe summary report for a paid search requires \u003Ca href=\u0022/article/yjhmjf0b03-tracking-link-options\u0022\u003Eintegration with Google or Bing Ad platforms.\u003C/a\u003E\u003C/p\u003E\u003Cp\u003EFrom the paid search reports homepage, you will find a visual summary of Key Performance Indicators within a selected time frame. The default time frame is the current month to date.\u003C/p\u003E\u003Cp\u003ETo choose a time frame, click the calendar drop down menu and select a set time frame or a custom range and click \u003Ccode\u003EApply\u003C/code\u003E.\u003C/p\u003E\u003Cimg class=\u0022lazy-load\u0022 data-src=\u0022https://graffiti-auf7e6dwhxhcbwek.z03.azurefd.net/d8b744fc-2e70-4089-bb80-dd1d08f6c7b2/239698c5-f7eb-4574-8cc8-c6568f08b3a0/a1aa881118128155a1a5d61d4aa7b81d.png\u0022 style=\u0022\u0022 alt=\u0022\u0022/\u003E\u003Cp\u003EThe following metrics are reported and visually represented:\u003C/p\u003E\u003Cul\u003E\u003Cli\u003ETotal Clicks: the total number of click throughs on your ad.\u003C/li\u003E\u003Cli\u003ETotal Unique Clicks: the total number of unqique people that clicked on your ad.\u003C/li\u003E\u003Cli\u003EMCL Conversion Rate: Marketing Captured Lead - an inquiry becomes an MCL when you confirm a match with your ideal customer profile (ICP).\u003C/li\u003E\u003Cli\u003EMQL Conversion Rate: Marketing Qualified Lead - MCL becomes an MQL when a prospect meets a predetermined qualifier and require one-to-one nurturing.\u003C/li\u003E\u003C/ul\u003E",
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      "post_type": "Article",
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      "meta_description": "Paid Search Summary Reports Homepage The summary report for a paid search requires integration with Google or Bing Ad platforms. From the paid search reports homepage, you will find a visual summary of Key Performance Indicators within a selected time frame. The default time frame is the current month to date. To choose a time frame, click the calendar drop down menu and select a set time frame or a custom range and click Apply . The following metrics are reported and visually represented: T ...",
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      "date_published": "2022-04-27T13:00:04",
      "date_updated": "2025-05-16T19:22:41.137",
      "date_created": "2025-04-24T15:03:24.733"
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