URL Shortener Report

URL Shortener Reports Homepage

From the URL shorteners reports homepage, you will find a visual summary and list view for all URL shorteners within a selected time frame. The default time frame is the current month to date.

To choose a time frame, click the calendar drop down menu and select a set time frame or a custom range and click Apply.

Beneath the graph, you will see the list of URL Shorteners for the time frame selected in the previous step and the following report information for each:

• Name
• Clicks in period (number of link clicks in the time period selected)
• Conversions in period (the number of contacts who completed a conversion attributed to this link during the selected period; conversions are recorded through your conversion funnels and can carry an attributed value)

Individual URL Shortener Report

Once you open the report for an individual URL shortener, you will see a dashboard of key metrics, charts for clicks and conversions over time, and the list of contacts that converted during the selected time frame.

The dashboard at the top summarizes performance for the selected time frame:

• Clicked — total clicks on the link during the period
• Converted — contacts who converted, attributed to this link, during the period
• Clicks per-Day — average clicks per day during the period
• Conversion Rate — conversions as a percentage of unique clicks

Below the dashboard, two charts track performance over time. The clicks chart plots total and unique clicks per day. The conversions chart plots daily conversions and shows the attributed revenue for each day when you hover over it; it appears when the link has recorded conversions in the selected period.

The conversions list shows each contact that converted during the period, including their Region, the Conversion Value, and the Date Converted. Click Export to download the full list as a CSV.

The CSV export includes a unique Conversion UUID for each row (useful for de-duplication), the Link ID, the contact's DSID, first and last name, the campaign, region, conversion value, and date converted, plus any funnel-specific fields captured with the conversion.