Personalization Frequently Asked Questions

Rob Howard Updated by Rob Howard

Below are some frequently asked questions about personalization.

Can I use personalization in the subject of my email?

Yes. The Subject, Preview Text, Body and Plain Text body of the email can all use personalization. For example, to greet someone by first name in the subject: `An update just for you {{@ user.firstname default="friend"}}

How Did We Do?

Using Conditional Logic with Personalization