Campaign Tracking Token

Rob Howard Updated by Rob Howard

All links used in a campaign (examples include: emails, text messages, tracking links) add Google Analytics utm_source, utm_campaign, and utm_medium values. Unless the link already contains these parameters they will be set as follows:

utm_source: DailyStory

utm_campaign: The name of the campaign in DailyStory

utm_medium: how the link was sent, e.g. Email, TextMessage

In addition, DailyStory sets its own tag: ds_campaign. The ds_campaign tracking token is set to the campaign name by default, but can be changed in the campaign's settings.

When installed on your website, DailyStory's tracking tag looks for the ds_campaign token and associates it with the visitor actions.

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