You may have contacts that are inactive which you wish to prevent getting "reactivated"....These can include contacts that are deceased, people who have completely opted out of any communication, or other options....Furthermore, inactive contacts do not count towards license limits....To import contacts as inactive, prepare a normal import....At the bottom under Advanced Options, toggle the option to import the records as inactive:
There are multiple ways to make a contact inactive....Inactive contacts do not count against your subscription limits, but will take 60 days past the last contact via DailyStory to reflect the change and license numbers.
Details regarding the plan limits around the number of active contacts:
Licensed - The number of active contacts in your plan....Active - the number of contacts counting towards your plan limit....Inactive - the number of contacts that are inactive, but still count towards your active contacts....Available - the room in your plan for additional active contacts....A contact that is messaged is considered active for 60 days past their last message date (regardless if they are marked as inactive).