Google API Integration

DailyStory provides integration with several Google services.

Google Geocoding

When records are brought into DailyStory if they contain a valid address DailyStory attempt to geocode those records with their latitude and longitude. This geocoding is then used when building distance based segments.

While every attempt is made to geocode the exact address, the free geocoding service used by DailyStory sometime cannot resolve the address or will default to the center of the city associated with the address.

For brands that need exact geocoding for precise targeting you will need to procure a Google Maps Platform API key.

Steps to get a Google Maps API key

Follow these instructions to procure a Google Maps API key.

Recommended

Google provides a $200 monthly recurring credit for every account, which covers thousands of free requests every month before any charges occur.  

  1. Sign In: Go to console.cloud.google.com/google/maps-apis/overview and sign in with a Google account.
  2. Create a Project: Select an existing project or click Create Project.
  3. Set Up Billing (Required): Go to Billing and link a credit card or bank account.
  4. Enable the API: Go to APIs & Services > Library, search for the required API (e.g., Geocoding API, Maps JavaScript API), and click Enable.
  5. Get the Key: Navigate to APIs & Services > Credentials, click + Create Credentials at the top, and select API Key.
  6. Restrict the Key: Click Edit API Key to restrict it to specific domain names or IP addresses to prevent quota theft.

Steps to add Google Maps API key to DailyStory

Once you have a Google Maps API key:

  1. Navigate to Account Settings > Integrations
  2. Find the Google APIs integration
  3. Add the key obtained above and Save.

Frequently Asked Questions

Below are some frequently asked questions about Google Maps and geocoding.

Once I add my Google Maps API key does DailyStory retroactively geocode existing records?

No, the Google Maps geocoding will only apply to new records or when an existing record changes their address. If you want to re-geocode existing contacts please contact DailyStory. Note, there is typically a small fee associated with geocoding historical contact records.

Does DailyStory re-geocode every time it sees a contact?

No, once a contact is geocoded the only way it is re-geocoded is if the underlying address changes or the records is re-geocoded on the backend.

What is the cost to geocode contact records?

When using the Google API approximately $200 of credits are included. At a cost of $0.005 per record (Google's published rate as of 2026) the $200 monthly credit can geocode ~40K contacts.