10DLC Registration

Rob Howard Updated by Rob Howard

10 DLC allows businesses to send sanctioned A2P (Application to Person) messaging traffic over local phone numbers, also known as “ten digit long codes”, aka 10 DLC.

Messages sent through DailyStory are considered A2P messaging. And, starting June 1, 2022 DailyStory requires all customers to register for 10 DLC. 10 DLC registration is now required by all U.S. carriers.

Registrations are managed by an industry organization called the Campaign Registry and your company only needs to register once. You can learn more about 10 DLC and its requirements here.

Registering your business

DailyStory has made it simple to register your business for 10DLC right from within your DailyStory platform.

  1. Navigate to Account Settings > SMS Marketing 10DLC.
The details that you provide in this process determine registration approval status and the throughput capabilities of your 10DLC phone number. Make sure that the information that you provide is accurate.
  1. Select your registration type and complete all form fields. Note: all fields are required. See below for help with what each field is asking for and any tips or guidelines.
  2. Once you've completed the form, click on the Submit for Review button. This will alert our DailyStory team and we will review your form and formally submit it for you.

Form field explanations

Contact Information Section
  • Company Name, enter the company name as listed on your EIN or Tax ID. Be sure there is no restricted content in your company name.
  • EIN or Tax ID, enter your company's EIN or tax ID. This is not required if you qulaify for the Starter Registration.
    • If you're registering a US or non-US entity that has an IRS Employer Identification Number (EIN), enter your nine-digit EIN. The legal company name, EIN, and physical address that you enter must all match the company information that is registered with the IRS.
    • If you're registering a Canadian entity, enter your federal or provincial Corporation number. Don't enter the Business Number (BN) provided by the CRA. The legal company name, Corporation number, and physical address that you enter must all match the company information that is registered with Corporations Canada.
  • Company Phone Number, enter the main number for your company line.
  • Company Email, enter your company's email address where someone can be reached. Be sure there is no restricted content in your email address and it is not a gmail address. When possible, it should be an address that matches your company domain. For instance, hello@dailystory.com.
  • Company website, enter the full URL of your company's website. Include "http://" or "https://" at the beginning of the address. Be sure there is no restricted content in your company's URL.
Company Address Section
  • Company Address/Street, enter the physical street address associated with your company.
  • Company City, enter the city where the physical address is located.
  • Company State, enter the state or region where the address is located.
  • Company Postal Code, enter the ZIP or postal code for the address.
  • Company Country, choose from the drop down.
Company About Section
  • Company Vertical, choose the category that best describes the company you're registering.
  • Company Type, choose the category that best describes the company you're registering.
  • Example text messages, During the registration process you will be asked to provide several example text messages. We recommend providing examples that are generic, but represent the types of messages you intend to send. We recommend using simple, clean messages for your samples. We do not recommend including any direct URLs. 

Rather messages, like. "...get BOGO when you complete your purchase [URL HERE]..." should be used.

10DLC registration statuses

When we register your company, one of two statuses is returned: either Unverified or Verified. If the status for your company registration is Unverified, it means that there was an issue with your registration. For example, the Registered Company Name that you provided might not exactly match the registered name of the company associated with the Tax ID that you provided.

If the status for your company registration is Verified, then the registration details you provided were accurate.

Frequently Asked Questions

Below are some frequently asked questions about 10 DLC that we also addressed in our blog post.

What is 10 DLC?

10 DLC allows businesses to send sanctioned A2P (Application to Person) messaging traffic over local phone numbers, also known as “long codes”. Messages sent through DailyStory are considered A2P messaging and DailyStory is migrating all customers to 10 DLC.

Once registered with 10 DLC customers will be able to send messages at a higher volume with less filtering. We are told this will result in fewer carrier violations and a higher deliverability rate.

What is A2P 10DLC compliance?

In early 2021 phone carriers (AT&T, Verizon, etc.) have begun to further restrict SMS marketing by rejecting messages as “carrier violations”. At the same time they have also added new surcharges for A2P 10DLC text messaging. And, simultaneously introduced new business registration requirements for A2P 10DLC SMS marketing.

The telecommunication carriers state they are “updating their systems to  delivery better quality and lower filtering” for certain businesses that use 10DLC A2P.

And, just like any message sent through DailyStory, the message cannot contain any S.H.A.F.T. (Sex, Hate, Alcohol, Firearms or Tobacco) content.

Are there any fees associated with 10DLC?

Yes, each campaign registration will incur a one-time registration fee of $100. This fee is charged by the carriers, not by DailyStory. However, DailyStory will pay for it on your behalf and it will appear on your next invoice. Additionally there is a $20/mo 10DLC fee, also charged by the carriers, which will be added to your monthly invoice if you utilize DailyStory’s text message marketing.

Will registration impact my deliverability?

We have been told that registered traffic will have a higher deliverability.

What happens if I don't complete the registration by June 1, 2022?

Unfortunately we don't know what exactly will happen. Your messages may get delivered or they may not get delivered. However, the carriers will still bill you for your messaging.

What if I don't have an Employee Identification Number?

An employee identification number (EIN) is only required if you are registering for Standard. It is not required for Starter.

What if my business name or website URL has restricted content in it?

If your business name or URL has restricted content you cannot register with that business name or URL. You will need to create a new EIN or business website to use.

Can I use a gmail address as my business email in the application?

We recommend using a business email address. An email address from @gmail.com is considered an anonymous email address.

What does this mean for the content of my text messages?

It is very important that messages are only sent to opted in subscribers and contain content that is clean. Attempts to include restricted content either as text or images may result in your account getting blocked by the carriers (preventing any future delivery).

Does this change how many phone numbers I need?

Yes, you will only need 1 phone number for SMS and 1 phone number for MMS. However, you may still wish to have multiple numbers for different area codes / locations.

Will the cost of my messages change?

There will potentially be cost-savings for sending registered 10-DLC traffic. However, we don’t know yet what those are.

What if I don’t want to participate?

We understand that you may not wish to participate in 10 DLC registration. While we understand this, please know that not participating in 10 DLC will have an impact on the deliverability of your messaging. The phone carriers have stated that they will implement additional filtering on content sent by non-10 DLC registered businesses.

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