Understanding Text Messaging Costs

Rob Howard Updated by Rob Howard

Text Message, unlike emails which are relatively inexpensive, telecommunication companies charge per-text message. It's important to understand how this cost impacts you.

On average, the cost to send a text message through the DailyStory platform is $0.0075 per-message segment. Additionally, carriers apply service fees for each message regardless of the number of segments. This service fee is typically $0.003 per-message.

DailyStory additionally support multimedia text messages (MMS) which allow for images to be included with your text message. An MMS text message costs and additional $0.01 per-message.

Character count and segments

A Text Message may contain up to 160 characters. If the message length exceeds 160 characters, the message is still delivered as a single message to most modern devices. However, the message may be broken into multiple message parts known as a segment.

For example, this message contains 315 characters and requires 3 segments:

DailyStory provides some helpful information below the message for the approximate character count and number of segments required to send the message. However, is provided as guidance only.

Text Message Cost Calculator

To help you manage the cost of your text messages, DailyStory provides a text message cost calculator:

You can use this text message cost calculator to calculate the cost to send a given text message based on the number of segments and total recipients.

Using non-standard characters

While the character count for a Text Message is limited to 160 characters, not all characters are created equal. For example, because emojis use special character sets, a single emoji may require use of an additional segment to send the message.

How did we do?

Text Message Deliverability Score

Creating or Editing a Text Message