SMS Links with Restricted Content

Christy Cook Updated by Christy Cook

When the Text Message Deliverability Score analyzes your content it examines the content found at any URLs included in your text message. Carriers will block text messages if the URLs contain restricted content.

A carrier violation effectively means that the carriers (AT&T, Verizon, etc.) flagged your message as SPAM and are actively blocking message delivery.

If the URL contained in your text message contains restricted content you will receive an illegal warning stating that restricted content was found at the URL. It will also include some examples of the restricted content that was found.

Domains that contain restricted content are forced to use a one time verification code prior to navigating to the destination URL.

One time verification code

Here's how it works:

  1. When a message gets sent to a contact, the customer will be sent the text message with the URL link.
  1. Once they click on the link in the message, he/she will be directed to a page that says Access requires a password:
  1. At the same time, a 6 digit code will be sent to their phone from the same number as the original text came from.
  1. Once the contact enters the code, they will be directed to the URL.

A password protected link will send the visitor to an intermediary page. The intermediary page will ask for a password. Once the password is entered the browser is redirected to the link in your text message.

Instead of the system sending a random verification code, you can choose your own password in the Password Protected Link Section. Just choose your own password, but be sure you tell your customer in your text message what the password is.

If you use a password protected link, don't forget to include your password in the text message!

For customer messaging about restricted content, such as CBD, carriers will block messages that contain URLs pointing to restricted content. A password protected link is designed to prevent automated carrier filtering systems from scanning content in the link of your text message.

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