Reports and Dashboards Guide

Christy Cook Updated by Christy Cook

Reports and Dashboards enable you to see insights about your contacts as well as track, measure and monitor how your contacts and prospective clients interact with your marketing.

Here's what you'll find in the Reports section

Unless noted or you have the option to set a time period, charts reflect a rolling 60 days.

Dashboards

Dashboards are an information management tool that visually displays key performance metrics, data points and metrics. The following dashboards are available in DailyStory:

  • Audience Dashboard—generates a report on the demographics of your contacts and monthly contacts acquisition.
  • Email Dashboard—generates a report on your overall email insights, specifically on when your emails get most and least engagement.
  • Push Notification Dashboard—generates a report on how many contacts are added via push notifications each month and how many push notification-enabled contacts are still active.
  • Conversion Funnel—generates a report on your lead conversions from all acquisition methods.

Reports

The Reports page for an asset feature allows you to select a timeframe and see an overall pictures of customer behavior across those assets. You can also select invidiual reports to drill down further into delivery rates, opens, clicks and much more! The following reports are available in DailyStory:

  • Sent Emails—generates a time period-specific report on the number of emails you've sent as well as the number of emails that were successfully delivered, opened, and clicked by your recipients.
  • Sent Text Messages—generates a time period-specific report on the number of text messages that were successfully and unsuccessfully delivered as well as the number of text messages that resulted in opt-outs or clicks.
  • Sent Push Notifications—generates a time period-specific report on the number of emails you've sent as well as the number of emails that were successfully delivered, opened, and clicked by your recipients.
  • Web Activity—generates a report on the visitor traffic and lead conversions of your website.
  • Tracking Links—generates a report on the metrics of the links hosted by your website.
  • Popups—generates a report on the number of contacts and clicks you acquired through your website pop-ups.
  • Who is Visiting—generates a report on the number of prospective clients that visited your website.
  • Paid Search Summary—generates a report on the number of clicks and conversions collected by your paid search in search engines.
  • Paid Search Keyword Summary—generates a report on the number of clicks and conversions collected by your paid keywords in search engines.
  • Click Fraud—generates a report on the number of click frauds your links received.
  • Email OptOut—generates a report on the number of your contacts that opted out of your emails.

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Dashboards

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