Table of Contents

Create a Dynamic Segment

Christy Cook Updated by Christy Cook

The easiest was to create a Dynamic Segment is to start in Contact Search. Click on the Contacts button from your main dashboard or navigate to Contacts > Search Contacts from the main toolbar.

  1. Search using any criteria including both standard contact fields as well as custom contact fields.
With dynamic segments it is possible to build segments using multiple sets of criteria including records in other segments. For example, all contacts in segment A but not in segment B.
  1. Once you've selected your criteria, click on Search to return your results.
  2. From your results screen, scroll to the bottom of the page and you'll find the Create Segment button be taken to the Create a Segment screen.

The segment will automatically be set to Dynamic and the search results from your Contact's search query will appear in the Segment's search box.

  1. Name and save the new Dynamic Segment. This dynamic segment will now automatically update every hour as results from your specified search criteria changes.
Dynamic Segments cannot contain more than 100,000 contacts.

Creating a Dynamic Segment from within a Contact Record

Another simple way to create a Dynamic Segment is from within a Contact's record. You can click on any field in blue to be taken to a list of all the contacts in your database matching that criteria. For example, if you click on the city Sparks, a list of all contacts with the city of Sparks would be returned. You can then click on the Create Segment button at the bottom of the page to create a new dynamic segment.

Creating a Dynamic Segment from a Template

Another simple way to create a Dynamic Segment is from a template.

  1. Navigate to the all segments page Contacts > Segments or by clicking on the Segments button from the main dashboard.
  2. Click the hamburger menu for more options and select Templates
  3. Click on the link for the pre-built Dynamic Segment you'd like to create.
  1. A name and descripton are pre-populated for you, but you are welcome to change it.
  2. Click Create Segment. Your new dynamic segment is read to use in campaigns and will automatically update!

To edit a Dynamic Segment's search you can manually modify the search text or click the Edit Search button:

This will open and pre-populate search with the specified search criteria:

Clicking the Save button will save any changes back to the dynamic segment.

Creating a Dynamic Segment manually

  1. To manually create a dynamic segment, create a new segment. Once you name your segment, scroll down to Configure the type of segment and select Dynamic Segment.
Dynamic Segment
  1. Next, enter the search criteria or the segment. The Dynamic Search criteria follows the same format as Contact search and starts with s=. For example, to find everyone with the domain example.com the search criteria is: s=example.com.
It is much easier and recommended to create a Dynamic Segment from search.
If a segment has not been used in 90 days it will be removed from your Active segments page and placed in the Archived segment list. If a segment has been disabled, it will be placed in the Paused segment list. To access Archived, Paused or Deleted segments, use the Segment Menu to the left of the word Segments.

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