Built in Personalization Tokens

Rob Howard Updated by Rob Howard

Below is a list of DailyStory's built-in tokens available for personalization:

Contact field tokens

The following personalization tokens are unique to each individual contact.

  • {{user.fullname}} - string; full name of the contact.
  • {{user.firstname}} - string; first name of the contact.
  • {{user.lastname}} - string; last name of the contact.
  • {{user.email}} - string; email address of the contact.
  • {{user.country}} - string; country of the contact.
  • {{user.region}} - string; region or state of the contact.
  • {{user.city}} - string; city of the contact.
  • {{user.address}} - string; address of the contact.
  • {{user.postalcode}} - string; postal or zip code of the contact.
  • {{user.title}} - string; title of the contact.
  • {{user.phone}} - string; phone number of the contact.
  • {{user.mobile}} - string; mobile phone number of the contact.
  • {{user.website}} - string; url of the contact.
  • {{user.gender}} - string; gender of the contact.
  • {{user.age}} - number; age of the contact.
  • {{user.lastModified}} - date; when the contact was last modified.
  • {{user.lastContacted}} - date; when the contact was last contacted.
  • {{user.company}} - string; name of the company or organization the contact is part of.
  • {{user.industry}} - number; industry code number the contact is part of.

Account field tokens

The following personalization tokens are global to your account within DailyStory.

  • {{account.name}} - string; name of the account.
  • {{account.url_website}} - string; url to the account's website.
  • {{account.url_appstore_google}} - string; url to the account's Android App download.
  • {{account.url_appstore_ios}} - string; url to the account's Apple App download.
  • {{account.url_facebook}} - string; url to the account's Facebook page.
  • {{account.url_instagram}} - string; url to the account's Instagram page.
  • {{account.url_linkedin}} - string; url to the account's LinkedIn page.
  • {{account.url_pintrest}} - string; url to the account's Pintrest page.
  • {{account.url_twitter}} - string; url to the account's Twitter page.
  • {{account.url_youtube}} - string; url to the account's YouTube page.

System tokens

The following tokens are tokens that evaluate to common values and are useful for comparisons.

  • {{system.today}} - date; evaluates to today's date localized for your account.

Many of the account tokens are built into templates and designers. For example, the URLs set for App download or Social buttons in the email designer are automatically set using the Account personalization tokens.

How did we do?

Features available for personalization

Custom Personalization Tokens

Contact