Personalization Guide

Rob Howard Updated by Rob Howard

Use DailyStory's Personalization engine to create content individually targeted to a contact's profile properties.

Using personalization is as simple as displaying a person's firstname, {{user.firstname}}, or as complex as showing different content if the person's firstname profile was not set:

{{#if user.firstname}}Hi {{user.firstname}},{{else}}Hi,{{/if}}
The above could also be written as {{@ user.firstname default="friend"}} this uses "friend" when the personalized value is missing.

Personalization is available for both built-in properties, such as firstname, as well as any custom property you add.

DailyStory's Personalization Engine uses opening and closing braces {{ and }} to signify markup the Personalization Engine needs to process.

How did we do?

Features available for personalization