Segments enable you to organize or group your contacts by common characteristics.
Examples include: people in a 30-day trial who have not completed a purchase or customers whose membership expires next month. Please see our article Use audience segmentation to generate leads for more examples.
There are multiple types of segments in DailyStory. The two most common types are:
There are a few specialized segments, such as import and loyalty. These are segments created automatically when using DailyStory.
A segment is a group of your DailyStory contacts who share common attributes.