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A/B testing (also known as split testing) is a process of showing two or more variants of the same email to different segments of customers at the same time and comparing which variant drives more conversions....You can use A/B testing for anything from testing subject lines, call-to-action buttons, link placement or content....A/B testing is a great way to increase the open and click-through rates of your marketing, and even decrease opt-outs....Create an A/B test for an email Create an A/B test for a text message Create or edit an email Use the email designer Schedule an email Email scheduling guardrails Email reports Email frequently asked questions 9 tips to make your A/B testing more effective Welcome email series: 9 tips on how to engage new leads Inbox placement: 9 tips to help your email get seen 12 tips for email subject lines that won’t get ignored Email preheader a practical guide to improving open rates Use alt text for images in email

Once the variants are created, next to each new variant email, select Design Email from the More Options menu to open the designer and make the changes you are testing....A/B Testing Guide Create an A/B test for a text message Create or edit an email Use the email designer Schedule an email Email scheduling guardrails Email reports Email frequently asked questions 9 tips to make your A/B testing more effective Welcome email series: 9 tips on how to engage new leads Inbox placement: 9 tips to help your email get seen 12 tips for email subject lines that won’t get ignored Email preheader a practical guide to improving open rates Use alt text for images in email

For testing purposes, you can use recipient addresses ending in @test.com and @example.com.