A/B Testing

A/B Testing Guide

A/B testing (also known as split testing) is a process of showing two or more variants of the same email to different segments of customers at the same time and comparing which variant drives more co…

Christy Cook
Updated 6 months ago by Christy Cook

A/B Testing for Email

Create an A/B Test. Before you create a new A/B test, be sure you've created the email you want to test. Next, find the email you want to create in either it's Campaign or in your list of all emails…

Christy Cook
Updated 5 months ago by Christy Cook

A/B Testing for Texts

Create an A/B Test. Before you create a new A/B test, be sure you've created the text message you want to test. Next, find the text message you want to test in either its Campaign or in your list of…

Christy Cook
Updated 5 months ago by Christy Cook

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