The following activities from Lightspeed C-Series and R-Series generate loyalty points:
New Customer - when a new account signs up
Place an Order - for each dollar spent
Little Green Light Integration
The following activities from Little Green Light generate loyalty points:
New Donor - when a new donor is added
There will potentially be cost savings for sending registered 10DLC traffic as a restricted sender. The cost of each message will be 4 credits, or around $0.05/each message.