Events Guide

The Events feature is used manage various types of customer events, such as: tournaments, races, webinars, and more. Events are integrated with email marketing through the events widget.

Contacts can be associated with events and events are promoted in emails, SMS and landing pages.

To access events, navigate to Contacts > Events from here you'll see a list of all the events along with options to edit or create an event.

Creating an Event

To create an event navigate to Contacts > Events and click the + Create new button.

This navigates to the Create an Event form:

Basic Event Details

When creating or editing an event the following information about the event is available:

Name - the name of the event.
Description - a basic description of the event.
Event Type - the type of event, e.g. tournament, webinar, etc. The type of the event determines how the event is presented to the user.
URL - the URL where people can learn more about the event.
Thumbnail - an image associated with the event. Either provide a URL or use the File Manager to upload or pick an existing image.
Cost - the cost, e.g. 20.00, of the event. Leave the cost blank if the event is free or has no associated fee.

The name, event type and URL are required.

Event Location

While not required, providing an event location enables geo-targeting when the event is used with the email event widget.

Event Dates

Set key dates for this event. The only required fields are the start and end date.

The show to public date is when the event goes "live".

Advanced Options

Set advanced options such as if the event is public or hidden and if the event is cancelled.

Automation Triggers for Events

Events are integrated with the DailyStory automation feature. This enables automations to trigger when contacts interact with events, e.g. register or attend an event.

Contact's going through automations that are triggered by an event, such as those below, also have access to event details for personalization of emails and SMS.

When Registered for an Event

The When Registered for an Event trigger is called when contact register for an event.

When an Event is Scheduled

The When an Event is Scheduled trigger is called when a new event is created.

When an Event is Cancelled

The When an Event is Cancelled trigger is called when a previously scheduled event is cancelled. This event is also called when an event is deleted.

When Withdraws from an Event

The When Withdraws from an Event trigger is called when a contact withdraws from an event that they were previously registered for.

When Attended an Event

The When Attended an Event trigger is called when a contact attends an event.

Personalization in for Event Related Automations

When working with automations and events, it's common to want to send an email or SMS with details about the event. Emails and SMS that are part of an automation started by one of the event-related triggers can use event-specific personalization in the content:

`{{event.title}}`	The title of the event.
`{{event.url}}`	The URL for the event.
`{{event.event_start_date}}`	The date the event starts. See the personalization guide for details for formatting dates and times.
`{{event.registration_start_date}}`	The date event registration starts. See the personalization guide for details for formatting dates and times.
`{{event.registration_end_date}}`	The date event registration ends. See the personalization guide for details for formatting dates and times.
`{{event.location}}`	The address city and state for the event.
`{{event.organizer_name}}`	The name of the contact associated with the event as the event manager.