Setting up Text Message Marketing

Rob Howard Updated by Rob Howard

Before sending your first text message, you first need to setup and configure DailyStory text message marketing. This includes agreeing the terms of service and selecting your sending numbers.

After setting up Text Message marketing we also recommend completing your 10 DLC registration. Completing the 10 DLC will help your text message campaigns achieve a higher delivery rate.

Enable Text Message Marketing

Navigate to Account Settings > SMS Marketing.

Note: trial accounts cannot setup text message marketing.

Configure Automatic Billing (recommended) and accept the Terms and Conditions. These are the same terms and conditions agreed to when you login to DailyStory.

Once the Agree checkbox is checked a button is shown to move to the next step.

Manage or Purchase SMS/MMS Numbers

To manage existing numbers or purchase new SMS/MMS capable numbers, navigate to Account Settings > SMS Marketing.

Here you will find a list of existing numbers associated with your account. These numbers are all capable of both sending and receiving text messages.

Important: if you plan to include images in your text messages you will need to additionally add MMS capable numbers to your account.
Number Pool

The numbers associated with your account is called your number pool. Ideally you want 1 number for every 300-500 recipients. A campaign sending to 1,500 recipients would ideally have 3-4 numbers.

Once a number is associated with a recipient that number is "sticky" to that recipient and all future messages to that recipient will be sent from the same number.

Ideally, numbers should also be in the same area code of the recipient.

Adding numbers to your number pool

To add a new number to your number pool, click the Add Numbers button. This will open a popup used to search for numbers.

For example, in the screenshot below SMS numbers in the 972 area code were searched for and 2 were selected:

Important: the quantity of numbers you are able to purchase is determined by your license. This information is found on the Usage page and is typically sized appropriately for your license

If you require additional numbers for your account, please contact us.

Removing numbers from your number pool

To remove a number from your number pool click the Release button next to the number you want to remove. The number is removed immediately and cannot be recovered.

We strongly discourage rotating your numbers in your number pool. While this can be effective if you have poor delivery, a new number requires a warm-up and will be completely new to your recipients too.

Frequently Asked Questions

Below are some frequently asked questions.

I can't find numbers for the area code I want

Purchasing numbers for popular area codes can be difficult. We recommend checking again later or purchasing an alternative area code. If you still are unable to find the right number, please contact us.

I want to purchase a tollfree number or shortcode

If you want to send on a tollfree number or shortcode, please contact us. These unique sending numbers require some additional steps (and cost) to setup.

How did we do?

Technical Setup Guide

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