Personalization

Personalization Guide

Personalization is your ability to use the data you have about your audience to understand how your content best fits their needs or interests. This ensures visitors and customers get messaging tailo…

Rob Howard
Updated by Rob Howard

Built in Personalization Tokens

Below is a list of DailyStory's built-in tokens available for personalization: Contact field tokens. The following personalization tokens are unique to each individual contact. Important personalizat…

Rob Howard
Updated by Rob Howard

Custom Personalization Tokens

A powerful feature of DailyStory is the ability to use custom fields you add to your contact for personalization. For example, if you add a custom coupon code field to contacts then import data in wi…

Rob Howard
Updated by Rob Howard

Using Conditional Logic with Personalization

The DailyStory Personalization engine automatically replaces the personalization token with the content associated with it. For example, for a contact whose first name is 'Anna' the personalization t…

Rob Howard
Updated by Rob Howard

Personalization Frequently Asked Questions

Below are some frequently asked questions about personalization. Can I use personalization in the subject of my email? Yes. The Subject, Preview Text, Body and Plain Text body of the email can all us…

Rob Howard
Updated by Rob Howard

Contact