Creating Popups

Christy Cook Updated by Christy Cook

DailyStory Popup enables you to display a popup window in a web or mobile experience. Popups are a great way to capture signups for newsletters, offer discounts to new visitors, or attempt to persuade someone not to leave your website.

Popups can be shown on specific pages, configured to automatically show after a certain amount of time has passed, when the visitor first arrives, or if the visitor is leaving the site.

Read more about the benefits of DailyStory Popups at

Create or Edit a Popup

To create a popup go to Acquisition > Popups. This will show you a list of all the existing popups. You can edit a popup by clicking on the name of the popup or you can create a new popup by clicking the hamburger menu in the top left and clicking on + Create Popup

Once you create a new popup or choose to edit an existing popup, you will be taken to the Popup Editor. The popup editor provides a live preview of your popup. Set an internal friendly name for the popup and then use the rich editor to optionally build out the content for your popup.

The content and all other settings will be immediately reflected in the live preview window.

A popup does not require content.
Some fields have additional options that can be configured. You can also add form fields for name and email address. This is useful if you provide an offer such as a newsletter signup or download.

A popup typically has 2 types of interactions:

  • Call to Action - the Call to Action (CTA) can submit a form, such as a newsletter signup, or navigate to another page. This is the primary objective of the popup offer: get the person viewing the popup to take some kind of action.
  • Close / Dismiss - the Close or Dismiss button closes the popup and may navigate the user to another page or simply disappear.

More advanced popups introduce nuances for dismissing the offer:

  • Close, but remind me later - the visitor dismisses the popup but indicates that they would like to receive the popup again in the future.
  • Close and ignore - this enables the visitor to dismiss the popup and to never show it again.

These types of popup interactions are important because DailyStory tracks these choices and enables you to test which converts best.

Metrics Tracked for Popups

DailyStory tracks several metrics related to popups:

  • Impressions - the number of times the popup is shown to visitors.
  • Ignores - the number of times no interaction with the popup takes place even though the popup was shown.
  • Call to Action click - the number of times the call to action is clicked.
  • Dismiss click - the number of times the dismiss button is clicked.

These metrics are shown in the reports for your popup.

Configuring Popups

To configure a popup, you will find three tabs at the top of the popup editor screen.

  1. Basic Settings: name, content, fields, buttons and enabling the popup settings.
  2. Display Options: appearance, size, images, color and timing settings.
  3. Layout Options: preset text and image layouts, borders, padding and advanced layout settings.

How Did We Do?

Configuring a Popup's Basic Settings