DailyStory Segments Guide

What is a Segment?

Simply put, segments in DailyStory are saved lists of contacts.

There are two primary types of segments in DailyStory:

1. Static Segments: you manually add and remove people.
2. Dynamic Segments: you set the search criteria and they system automatically adds and removes people.

There are a few specialized segments, such as import and loyalty. These are segments created automatically when using DailyStory.

Why Create a Segment?

A segment is a group of your DailyStory contacts who share common attributes. Example include: people in a 30-day trial who have not completed a purchase or customers whose membership expires next month. Please see our article Use audience segmentation to generate leads for more examples.

Once you identify a segment, you can target the segment with specific messages using the channels most appropriate for that segment. 

Segment Topics

Below are topics specific to working with segments:

• Create or Edit a Segment
• Create a Dynamic Segment
• Add Contacts to a Static Segment
• View Contacts in a Segment
• Frequent Asked Questions