DailyStory Link Management automatically tracks metrics, such as unique clicks, on your links. But the measurements are slightly different when Link Management detects the DailyStory tag.
If your URL Shortener redirects to a page hosting the DailyStory tracking code, such as your website or a DailyStory landing page, DailyStory Link Management will track and report:
Anonymous visitors that convert on Web Form, Magic Form, Popup or through the API are shown in the Contact's and Lead's activity report. Also included is the link they originally clicked on:
If you are using retargeting pixels DailyStory Link Management will automatically include your Retargeting Pixel when redirecting visitors to your Destination URL.
If your URL Shortener redirects to a page that is not hosting the DailyStory tracking code, such as an article on CNN, DailyStory Link Management will track the total click through and unique click through based on the visitor's IP address.
It's important to note the difference between conversion tracking and click tracking metrics. Conversion Tracking reporting on inbound links (content you own) whereas Click Tracking reports on outbound links (content you don't own). Conversion Tracking is much more accurate because individual visitors are tracked vs. unique IP addresses.
While Click Tracking doesn't provide the same benefits as conversion tracking, there are some advanced configuration options available to improve your metrics.