Before you create a new A/B test, be sure you've created the email you want to test. Next, find the email you want to create in either it's Campaign or in your list of all emails from the Emails Page. Click on the More Options menu (3 dots) next to the email you want to create the A/B test for and select A/B Test.
Once you've created a new A/B test, give it a "Name" and optional "Description".
New Variant.
Design Email from the More Options menu to open the designer and make the changes you are testing. Repeat this for each variant you create.Remember to decide beforehand a hypothesis you are trying to prove, try to only test one variable at a time for best success.
You can configure how your email is tested and sent by choosing When scheduled or When used in an automation.
RecommendedTo understand more about how automations work, see our guide for Autopilot.
If you chose the When scheduled option in the configuration section, you need to schedule your first email to be sent. The scheduler is the same email and text message scheduler you're used to and follows all of the same guidelines regarding selecting your segments, etc.
To track your results, navigate to your A/B Tests tab in the associated Campaign or from your all A/B Tests pages found by going to Content>A/B Tests.
