DailyStory Text Message Marketing Guide

Christy Cook Updated by Christy Cook

Text Messages in DailyStory can be sent as an SMS (Short Message Service) or an MMS (Multimedia Message Service). A typical single SMS message is 160 characters or less while an MMS contains an image and should be kept to about 300KB in size.

To send messages in DailyStory, it requires Twilio integration. DailyStory can manage and configure this service for you or you can do it yourself.

Important: Unless included, use of Text Messaging will incur overage charges in your DailyStory account. These charges are pass-through costs from the phone companies that charge per-SMS segments. See Understanding Text Messaging costs for more detail.

Tips for Text Messaging

  1. The shorter the better
  2. Make sure it's relevant
  3. Make sure they know it's you
  4. Use personalization (see more on built in personalization)
  5. Include the option to opt-out
  6. Be targeted with your audience
  7. Be mindful of the timing

Resources to help you get started with Text Messages

How did we do?

Text Message Sending Guardrails